Writing a script a couple of years ago, for a show with an eye to foreign sales, I was told to avoid specific British cultural references. “International” ones were fine, which essentially meant things anyone in the western world might get. So Star Wars or Marvel were okay, but Earl Grey, less so.
I remember feeling slightly perturbed — was globalisation starting to flatten out the differences between cultures? But then again, the instructions were strange, because the globe seemed to love Britishness: the most successful British shows abroad, from Keeping Up Appearances to The Crown, seem very British. It’s literally impossible that the latter, which just cleaned up at the Emmys in LA, could be set or made anywhere else.
Is the Britishness of the nation’s television industry under threat, then? The Government seems to think so. Hours before being relieved of his responsibilities as Minister of State for Media and Data, John Whittingdale MP addressed the Royal Television Society convention in Cambridge, announcing that plans are being drawn up to protect “distinctively British” television programming. Ofcom have been asked to provide a definition of Britishness for public service broadcasters to adhere to, to ensure their shows are “iconic, not generic”.
It’s not clear what that actually means. Whittingdale offered up some examples of programmes apparently containing the required amount of Britishness, but his selection was wildly random. Fleabag, Derry Girls, Doctor Who, Line Of Duty and, very peculiarly, the Carry On films, which weren’t made for television and which spluttered out over 40 years ago. Perhaps realising this, Whittingdale was forced to say that Britishness is a “nebulous concept” that’s “hard to define,” but that “we all know it when we see it”.
If opaque blather is one of these nebulous British qualities, then Whittingdale’s speech definitely flies the flag very proudly. Reading through it again, I think (though it’s hard to be sure) that what the government are concerned about is a fear that global investment — and the increasingly global reach of television audiences — will flatten out particularly local cultural differences. The focus is programmes made by the UK’s public service broadcasters, which essentially means our five terrestrial channels and their offshoots. Shows made by the streamers in Britain — like The Crown or Sex Education — won’t face this requirement at all.
The death of British television
Personally, I can’t wait for Ofcom’s definition — and to see it leap into action used to vet scripts and productions to meet these requirements. Imagine the notes programme makers might get. “Needs more tutting”. “Ten per cent more awkward diffidence, please.” “Not enough spinsters cycling to communion down country lanes on misty autumn evenings.” But the principle isn’t as absurd as it sounds. The French have had a system — a much more rigorous one, the exception culturelle — for decades, supposedly protecting French culture through things like a 40% quota on French music on radio, and a limit on non-French TV programming.
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SubscribeI think we need a whole bunch of TV shows lampooning and satirizing North London luvvies. That, I feel sure, would have a gigantic audience.
Given how “laughable” many of the comments of the wokerati are, this may well happen.
We just have to wait for the this absurd fad to diminish …
You mean like “2012” (BBC, London Olympics parody), now that was good. It was an unexpected gem that probably perfectly encapsulates the self deprecating ‘cultural’ humour that is suggested. ‘Goodness gracious me’ also worked well, and was loved because of it’s British comic sensibilities, even if done from a British Indian perspective.
yep – 2012 and it’s follow on W1A were just about the best comedy shows on TV – precisely because they were so close to the bone of how our producers behave.
Monkey Dust’s middle class dinner parties came pretty close – but you’re right it’s lacking now
“Oh no….the AAGAA”
I’ve never heard of him, but he’d be an utter ʞɔıɹd, then?
I had written a diatribe about British corporations producing British interest programmes principally for British people who pay their bills rather than producing programs for other countries that might just, also, appeal to the Brit’s, but I now realise this isn’t what the article was about at all.
Given the included ‘reactions’, included in the article, it appears that what is being debated, or fought over, is for the right, for a sub-section of British society (Educated intellectuals) to take other peoples money (The pleb’s) ‘with menaces’ and then be able to use that to lecture those people about how bad they, or their history is, and maybe, just maybe, they should just stop laying it on quite so thick (in a typically British, bumbling, we might get there in the end, type of way) and that the ‘State’ really has no right to stop these ‘right on intellectuals’ from being able to.use other peoples money to look down their collective noses and sneer at them.
Really, you are worried about “Americanization” of your television? I will tell you right now, hardly any one really watches tv in America anyone. Almost everything is now is either bland, a half-assed reboot no one asked for, woke, unoriginal and boring, or has gone on way too many seasons, and the twitter crowd tries to destroy anything good. If they are really trying to do that across the pond, I will warn them right now, it is a terrible business model.
I’m more concerned about the “Americanisation” of the language than what’s on the telly
Absolutely, Billy, such as ‘I dove into the papers this morning’ – yuk!
‘Snuck’ also grates
The most absurd political party in the UK is The Greens but no TV political satirist dares to mock them.
“Fascists Everywhere” would be funny though. A posh Wolfy Smith.
My 9 year old daughter hasn’t watched broadcast television since she grew out of Peppa Pig. She watches YouTube shows which are essentially teenagers/ young adults acting out endless role-plays. It is very unsophisticated stuff – goodies versus baddies, escape from the baddies prison etc – but with no subtlety and certainly no inserted political or environmental messages like normal kids TV. They cost almost nothing to produce and the most popular episodes have been viewed 5 BILLION times!
She literally doesn’t know how to turn the TV on or what a TV channel is.
Very good point. My son does know how to change a channel, but hasn’t switched on a tv in years. It’s all YouTube or Tik Tok.
His generation (a bit older than your daughters) and it would appear the next generations don’t seem to care about TV. The BBC, Channel 4, ITV and the other one, are on the highway to extinction.
British TV is uniquely vulnerable to being Americanised because of our common language, but again this process is very hard to pinpoint or prevent…Unfortunately, media and academia are in full thrall to US thinking. There is virtually discussion of newish neoracist theories such as CRT or “Climate Emergency” on the BBC because they accept it lock, stock and barrel. This is true of the whole Anglosphere. We are lagging in the total hostility to Western Culture on full display in the Ivy League and the New York Times but we are well on our way.
I think you’re on to something with the idea of a North London progressive, a cross between Mr Pooter, Milly Tant and Tony Hancock. The excellent Jason Watkins would be a shoe in.
British humour, humbles the powerful, the pompous, comforts the disillusioned and pities our flaws.
In the current ideological quest for power, we sorely need a banana skin under the foot of the ranters. The SNP
minister who came off his scooter, provided a little low comedic chuckle.
Don’t forget Peter Simple’s ‘Mrs Dutt-Pauker’.
Don’t forget Peter Simple.
Is that the Jason Watkins who gave us such a splendid portrayal of Harold Wilson in “The Crown”? He would also be ideal in a remake of “Dad’s Army” – which, as the writer says, was a perfect example of the ability of us British to send ourselves up!
Funniest British sitcom of the last ten years was Friday Night Dinners, which never quite got the audience it deserved, and now Paul Ritter is gone.
That affectionate self-deprecation extended to television production itself. One good example of that is the very funny wartime-set ‘Allo ‘Allo which had established itself as a satirical swipe at the almost-forgotten, but excellent BBC series about the Belgian Lifeline resistance network, “Secret Army”, broadcast in the late Seventies. The question today is if the tendency to send oneself up is still ingrained in the British character, or at least in the culture executives. Have they still got a hold on the reins?
There was a lot going on in Secret Army. The Belgians apparently loved it. I don’t know if they might take offence today, culture-appropriation-speaking. (I shouldn’t think so!). But their country had been appropriated by Germany. The culture appropriation of the airwaves one hour per week in the late 70s was small fry compared to that. The characterisation of Britishness from working-class rear gunner to well-spoken navigator was all very convincing, I recall. As were the people of Brussels, both Flemish and Wallon. The Germanness particular to the time and place was also excellent, and not stereotyped. One episode I recall was about a German soldier who was a widower, a sergeant, who was dating a Belgian widow whose young son was sneaking food out to an injured airman in hiding.
What I’m saying is that if the culture executives are just sincere about who they are supposed to portray, and have done a little research, they give us a decent hook to cling to. We want to see what we’re like! Aren’t we still like something? If the British culture executives back in the day could portray the people of Brussels well, and the patrons at the Café Candide, then they were bound to deliver good all-round characterisations of the British, as they did. Has the appetite to deliver on a rounded picture disappeared today?
We need a pushback against Americanisation, but perhaps should let in some Israeli or Indian stuff. It would be nice to have some Commonwealth* programs on. Where are the hyper stylised and colourful Bollywood musicals? What’s Singaporean television like?
If the tories want English culture back, they should try and get people going back to church. One hour a month going to a quiet non-woke village parish should do it. There are still plenty of those places left.
*Israel isn’t part of the Commonwealth but should be.
Thanks Gareth. Very articulate and witty. Could you not write a woke send-up drama. You’re made for it!
Thanks, Gareth, that was interesting. But definitions are impossible: try to define woke, or elite, or even worker! In terms of Britishness, my suggestion would be to send the scripts to GB News and if they like it, it’s British!
I’m sure people who fled Iran in 1979 and got to Britain must have loved the fare on the 3 TV channels that they encountered. And got some much needed cheer or amusement or consolation for just having some good and decent light entertainment programmes that they could watch. In ‘79.
Why in 2021 should there be a bee in many a bonnet about the kind of fare on TV that might be produced?
Just to add, I imagine they would have enjoyed a showing of a Carry On film rather than something like Fleabag or Line Of Duty. Not quite sustenance for their mind, body and soul, but a filip, a little tonic to get them through a dank British night, or afternoon, in the lodgings they may well have been in, then.
Going by this piece, Whittingdale’s presumably in-the-heat-of-the-moment explanation of what Britishness is, reminds me of the closing scene in Hitchcock’s 1935 film, The 39 Steps, about that secret organisation rampant with extremely dangerous and extremely clever spies. Mr Memory, the great trotter-out of every fact known to mankind, off in the wings, gravely injured, with the dancing girls compelled onto the stage behind him to calm the horrified audience, is quickly asked, What are the 39 Steps? His answer was not thus, but could have been: The 39 steps? Ah, the 39 Steps is a nebulous concept, hard to define, but we all know it when we see it. As … we … have here … tonight. (slumps over). THE END.
Following the hype surrounding its Emmy success, I watched four episodes of Ted Lasso last night. I was struck by the USA/UK culture clash. Even though a comedy, it seemed to resonate – the Brits are presented as cussed, the Americans open and encouraging. Set in the UK, it captured us pretty well. Not sure it deserved all those Emmys though.
The Americanism that’s taken over very suddenly is ‘passed’. I’ve only noticed it over the last year. I was surprised and pleased that ‘Manhunt’ last night still used ‘passed away’. Perhaps that was because the series is based on real events and real people.
The best British films have a very definite sense of place: Get Carter, Brassed Off, Trainspotting. Everyone knows that Hugh Grant in 4 Weddings and a Funeral lived in Fulham – even though it wasn’t stated. The failure to make good British programmes is down to the centralisation of British programme making as much as the concentration in a small elite class.
I cannot define Britishness in words, but I know it when I see it.
BTW one series that tickles my fancy is The Darling Buds of May. Perfick!
Last Of The Summer Wine?
Would a docu-drama about mass delusions involving unthinking mass usage of experimental and supposedly prophylactic drugs produced, without liability, by global corporations with a nasty habit of falsifying trial data and a penchant for criminal fraud; a collapse in the capacity of the legislature’s ability to provide any meaningful scrutiny or opposition to the government’s latest madcap plans; a child-like unthinking, belief in the virtues of those in scientific, medical, or political authority; cowardice amongst professional so-called elites who should know better but who are more concerned about paying their kids’ school fees than the sanctity of the objective truth; widespread abuse of established liberal democratic norms and human rights; censorship of the established and social media; and a sense that we’re all the precipice of a moral, economic, and societal collapse be considered sufficiently distinctively British?
Sadly I suspect not, although you could argue the toss on the professional cowardice and the delusional belief in authority, which has been especially pronounced in the UK – we are just all too scared of standing out and we just don’t have enough recent cultural experience of oppression and tyranny.
I think Mr Eastwood would concur with the sentiment to save British TV from Americanisation.
Interior of a Junkers 88. To the major:
— Do me a favor, will you? Next time you have one of these things, keep it an all-British operation.
From “Where Eagles Dare”