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Keir Starmer can learn from Harold Wilson’s disastrous start

Forged in the white heat of Downing Street. Credit: Getty

October 30, 2024 - 10:00am

Keir Starmer has endured a rocky start as Prime Minister. His personal net approval rating has now fallen from +11 at the time of July’s general election to -38 this week — a net drop of 49 points. Research by More in Common has shown that the most unpopular issues for voters are means-testing the winter fuel allowance, releasing prisoners early, and not reducing illegal migration. When asked to name the biggest achievements of the new government, “none of the above” and “don’t know” take the top two places.

Starmer is not the first Labour leader to win an election and immediately face difficult headlines. Harold Wilson, who became the third Labour prime minister 60 years ago this month, saw his first few months marred by a pension freeze, anger over MPs’ pay, and backlash over immigration. This all culminated in an embarrassing by-election defeat in a previously safe Labour constituency. Nonetheless, Wilson was able to turn things around and win a general election a year later. There are many parallels between Starmer’s and Wilson’s predicaments, but also some crucial differences.

When Wilson became prime minister in October 1964, his party had been in Opposition for 13 years. Although commentators expected Labour to sweep the exhausted Conservatives out of power, the new government’s popular mandate was weaker than expected. Like with Starmer compared to Jeremy Corbyn in 2019, Labour had actually won fewer votes than at the previous election. Yet a six-point drop in the Conservative vote share and lower turnout had given Labour a Parliamentary majority, albeit much smaller than the one Starmer currently enjoys.

Immediately, Wilson’s administration announced that the Conservatives had left the country’s finances in a more ruinous condition than expected, echoing Chancellor Rachel Reeves’s claims about a fiscal black hole. In 1964, outgoing Chancellor Reginald Maudling said to his successor Jim Callaghan on the way out the door: “Sorry, old cock, to leave it in this shape.” An £800-million deficit faced the Government, and tough decisions had to be made.

One of these decisions was to delay an increase in old-age pensions. To make matters worse, the Government proceeded with an increase in MPs’ pay, leading to accusations that politicians were stuffing their own pockets while picking those of the elderly. Meanwhile, another dark cloud hung over the new Labour government: backlash to increased levels of immigration. Like now, it was under the previous 13 years of Conservative government that immigration to Britain had increased substantially, in spite of increasingly hostile Tory rhetoric. Nonetheless, the Labour Party was seen to be more pro-immigration, having vigorously opposed Conservative immigration controls when in Opposition.

The Government’s first electoral test came in January 1965, when two by-elections were held in Nuneaton and Leyton. Here, the issues of race and immigration were at the fore, with Labour’s first campaign event invaded by the far-Right and flour bombs thrown at the stage. On the 99th day of the Wilson government, a new Conservative MP was elected for Leyton by 205 votes. It was a huge embarrassment for the new Labour government, despite victory in Nuneaton on the same day. Three days later, however, Winston Churchill died and headlines quickly shifted — much to Wilson’s relief.

Yet the result spooked the Prime Minister, prompting him to refocus his efforts on political popularity rather than unpopular “tough decisions”. A little over a year later, Wilson led Labour to a landslide.

There may be lessons here for Starmer. While it might please some in the City to take a “tough” or fiscally prudent line, it is not ultimately why the British people voted for a Labour government. People expect, indeed hope, for Labour governments to boost investment in public services and strengthen the social safety net. When the Government does the opposite, even if blaming its predecessors or wider economic forces, there’s little thanks from the voters. And, in a democracy, it’s the votes of the people, not the City set, which decide your fate.

Wilson was able to turn around his government, and Starmer could potentially do the same, but there are important differences between the two men. Wilson created a Cabinet of all talents, appointing ministers on the basis of ability rather than factional loyalty. Some of his most important early ministers, such as Callaghan and George Brown, came from the opposite side of the party to him. Nonetheless, he respected and ultimately benefitted from their talent. This is not the approach to ministerial appointments that Starmer has generally pursued.

Additionally, Wilson was a much more experienced politician than Starmer. By the time that he became prime minister, Wilson had already been an MP for nearly two decades, more than twice as long as Starmer, and had already served in the Cabinet. All of these factors ultimately gave him a strong foundation from which to rebuild after his initial errors.

Wilson was also able to make a case to the country that Labour needed a bigger majority to see through its programme, whereas Starmer starts with a big majority. In an age of public anger and cynicism about politicians’ intentions, voters may be much less understanding than they were for Wilson six decades ago.


Richard Johnson is a Senior Lecturer in Politics at Queen Mary University of London.

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Michael Cazaly
Michael Cazaly
1 month ago

Did people vote for strengthened public services etc…or did they vote to give the useless Tories a good kicking?

The article even says that the Starmer Labour Party got in on a very reduced “popular vote” so presumably the majority of people DIDN’T vote for strengthened public services etc..

I believe people, voters, want a strong, growing economy in which they can prosper whilst those who actually cannot do so are looked after. And that doesn’t include those who decide not to be bothered to work…

And for certain, no government can tax the country to prosperity.

j watson
j watson
1 month ago
Reply to  Michael Cazaly

Were it poss to survey folks I strongly suspect you’d find a big majority for strengthened public services. Something almost all who voted LibDem or Green will have concurred with and I bet lots of Reform voters too. Your presumption doesn’t have any real basis.
And herein lies the problem for the Right – it can rally a constituency with immigration and anti-woke-isms, but beyond it runs into greater fundamentals it hasn’t been honest about nor really properly grappled with.

Ethniciodo Rodenydo
Ethniciodo Rodenydo
1 month ago
Reply to  Michael Cazaly

“People expect, indeed hope, for Labour governments to boost investment in public services and strengthen the social safety net.”
Utter nonsense from someone masquerading as a senior lecturer in politics. For investment in public services read awarding large undeserved pay rises to public sector works and adding to the public payroll for no disenable benefit when we do not have the money to sustain the current level of government largesse.
As to the strengthening the social safety net, we already have a welfare system that makes not working a lifestyle choice. The was an article on the BBC website yesterday about the potential impact of the budget that featured an unemployed single woman on disability benefit who had an income of £33k pa.
I have an acquaintance who has a first class physics degree and PHD who is about to start their first job on a salary that will give them less than £33k after tax. As they said to me what was the point of studying for 8 years and incurring £60K of student debt when I could just have gone onto disability.
It is difficult to se how this country is not finished

Brendan O'Leary
Brendan O'Leary
1 month ago

“So What You’re Saying Is” that Wilson embraced Populist handouts over responsible government, leading to the Wilson-Heath-Callaghan merry-go-round , precipitous decline of UK, then Thatcher and another 18 years of Labour exile.
Then Blair inherited a stable prosperous UK, held steady for a while but then handed over to Brown and the cycle repeated itself, but this time with no Thatcher to arrest the downward spiral.
It’s not as though nobody could see this. We all knew. The mythical “Black Hole” (oh what a surprise!) is just Labour’s excuse for not actually opposing any of the government’s most ruinous policies while they were in Opposition.

Peter B
Peter B
1 month ago

“I remember Harold Wilson. Keir Starmer’s no Harold Wilson”, to paraphrase Lloyd Bentsen.
And Starmer’s cabinet are non-league compared to Wilson’s.
Can’t imagine Starmer posing with a copy of Ellison Hawks’ “Engineering for Boys”.
The author seems blissfully unaware of the power of the financial markets (which also caused severe problems for Wilson after 1966). Labour will soon discover just how much they can borrow and spend before the pound sinks and borrowing costs rise. Capital and labour are far more mobile today than in the 1960s. Leaving the country is a far easier option for wealthy people today than it was back then.

Prashant Kotak
Prashant Kotak
1 month ago
Reply to  Peter B

I fully expect Keir Starmer to pose after the budget today, with a copy of ‘Economy Decimation for Girls’ by that celebrated author Rachel Reeves.

j watson
j watson
1 month ago

Wilson of course regretted not moving faster on Devaluation, although he didn’t have the majority in 64 to do it. Starmer is in a different position for tough choices earlier.
Wilson’s 64-70 Govt struggled with economy throughout though but is viewed as one of the great liberalising progressive Govts for all the ‘social’ legislation introduced that did transform Britain. The thought of a repetition will no doubt cheer a few here on Unherd.

Michael Cazaly
Michael Cazaly
1 month ago
Reply to  j watson

Wilson was an excellent politician but not necessarily a good PM.

He most certainly should have devalued much earlier, and he should have forced through Castle’s “In Place of Strife” instead of bottling it.

However probably his best “calls” were not getting involved in Vietnam despite intense US pressure, and withdrawing from “East of Suez”. Also he shouldn’t have taken so much notice of the Treasury…that’s what the Department of Economic Affairs was supposed to help with.

j watson
j watson
1 month ago
Reply to  Michael Cazaly

Agree on all points.

Prashant Kotak
Prashant Kotak
1 month ago

There may be other parallels between Harold Wilson and Keir Starmer you know, wasn’t Wilson a KGB asset?

Lesley van Reenen
Lesley van Reenen
1 month ago

I’m surprised that the threat to freedom of speech doesn’t make the list of top concerns. Without freedom of speech you cannot even protest the other concerns.

Michael Clarke
Michael Clarke
1 month ago

The main difference between 1964 and 2024 (and it is as big as the Atlantic is wide) is in the calibre of politicians then compared to today, and not just in Britain. Today’s politicians in the mature democracies are, God help us, woeful. We (the developed world) are scraping the bottom of the barrel. The question is why.