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Why Elon Musk dominates British politics

'Wow.' Credit: Getty

January 3, 2025 - 3:10pm

Can an eccentric billionaire really tip the balance in politics? The record, surprisingly, seems to suggest not. Even the press monopolist Lord Northcliffe never established any real ascendancy over national life. Those who have succeeded, such as Donald Trump or Ross Perot, have usually ended up having to enter the ring themselves.

In Britain, Elon Musk now tests this rule to destruction. He may be the first billionaire who really can decide the fate of an advanced democracy on a whim. After several months of rattling the cage of Prime Minister Keir Starmer, he has now turned to Britain’s child-rape gangs scandal — the great crime of our age. The X owner has called for Labour minister Jess Phillips to go to prison for her part in rejecting an inquiry, for the release of activist Tommy Robinson from incarceration, and for new UK elections.

Musk has no major business stake in the UK, and has taken an interest in national affairs apparently out of curiosity. What statements he’s made about British politics have been consciously gnomic, rarely more than a few words long: “Wow”, “Yes”, “There must be accountability”, “Absolutely”, “Yes”, “Wow”. Yet these have still proved enough to convulse the body politic, dominating the British news cycle and setting the terms of debate.

Musk’s comments on “two-tier policing” during last summer’s riots turned an event following the pattern of 2001 into a political crisis. The term “two-tier” is now an established attack line and is regularly invoked in Parliament. Meanwhile, Musk’s criticisms of Rachel Reeves’s Budget have soured the mood among investors. In each of these cases, and in response to his posting about grooming gangs, there has been almost no opposition to the billionaire from “civil society”. The British Government has been mute and shuffling, murmuring something to the Lobby press that is soon drowned out by the latest “Wow”.

Billionaire interventions in politics are not new. What is new, and strange, is their almost complete success in this instance. Most democracies have evolved ways to resist such interventions, and there are devices, legal and otherwise, that have been used against Musk. The German government has formally rebuked him for endorsing the AfD, and Brazil — with a GDP that’s 65% of the UK’s — briefly tried to ban X inside the country.

How, then, do we explain the relative quiescence of Starmerism, a political force that’s now meant to be leading the global opposition to populism? This is not by choice, or design. It speaks instead to a British politics that is hollowed-out and ripe for capture by virtually anyone, even a third party. Musk has merely found a vacuum and stepped into it.

One example of this is the way in which the British press still operates, with almost all political news disseminated through secretive Lobby briefings. Large areas of inquiry are closed off with libel laws and “super-injunctions”, and the state broadcaster still dominates national life. This media ecology helps keep order but, being deadening by design, is extremely flat-footed in the face of a hostile challenger. Team Starmer has answered Musk’s viral posts with what are essentially analogue methods, while Britain lacks the kind of online Left capable of beating the tech mogul at his own game. During Musk’s most recent intervention, it’s no exaggeration to say that the defence of the entire Windsorite social order was left to the unofficial X account of Larry the Cat.

In Westminster, meanwhile, a strange silence has now descended. Starmer has noticeably little to say. The increasingly speculative leadership of Kemi Badenoch has seen her squirrel herself away from public life, apparently in search of the philosophical meaning of Conservatism. Reform UK has made noise in Parliament and now enjoys Musk’s personal favour, but for now remains too small to affect legislation. Few ideas are forthcoming from the Liberal Democrats, a strange and giggling party of country rentiers, proudly narrow in outlook.

As a result, many of Musk’s British victories have simply been by default — through sheer lack of local competition. When he brings up something like the grooming gangs scandal, he is not so much opposed as stared at, blinking. What a strange triumph for a man living half a world away.


Travis Aaroe is a freelance writer

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Richard Littlewood
Richard Littlewood
1 day ago

The reason Musk is making an impact is that he is saying what is not allowed to be said in the UK media. It is that simple. Criticism of the Left-consensus. Criticism of Gender. Criticism of Trans. Criticism of the non-crime laws, the hate laws, the two- tier justice, the appeasement of Islam.
What a shameful state of affairs when only an American can say what a British person now is too afraid to say out of fear of the law.

michael addison
michael addison
1 day ago

GB News.being an obvious exception to this observation.

Maverick Melonsmith
Maverick Melonsmith
1 day ago

We have just got GB News on our satellite network here in Australia. My initial observation of it is that about half of its presenters seem to be work experience kids.

Simon Cornish
Simon Cornish
1 day ago

Many of the more experienced GB News presenters are on their Christmas break and the junior staff are filling in.

Maverick Melonsmith
Maverick Melonsmith
4 hours ago
Reply to  Simon Cornish

Well, we only got it just before XMAS, so I have a limited frame of reference. Strangely, we seem to get the entire British feed, including ads for things we don’t need in Australia (to the extent that an Australian knows what a “heat pump” is, they are not going to want one in January).

Andrew Wise
Andrew Wise
1 day ago

Unfortunately it’s the intellectual successor to the sun newspaper, its stand is on the right (correct) side of the political spectrum but it’s incapable of expressing views in words of more than one syllable.
i find it impossible to listen to which is sad because there is scant alternative out there in the UK

Last edited 1 day ago by Andrew Wise
David Lindsay
David Lindsay
1 day ago

It would be cruel and unusual punishment to make anyone share a cell with Jess Phillips. But while having no truck with her, we should still resist the attempted interference in our affairs by a man none of whose three nationalities was British and who did not live here, nor even have much in the way of business interests in this country. Like Phillips’s, Keir Starmer’s own position would also be tenable until one considered that everything to do with his time as Director of Public Prosecutions had been destroyed under the Conservative Government to which he was supposedly opposed and which he purportedly went on to defeat. Everything. Destroyed. By “the other side”.

Nigel Farage deserves credit for reiterating his and his party’s repudiation of Elon Musk’s beloved Stephen Yaxley-Lennon. That has probably cost it a lot of money, and quite a few votes. If Musk really did want to do something for Britain, then he might look at contributing to this country’s social care, which is free in Scotland but apparently cannot be so in England because of Venezuela or something. Not that Scotland is without faults. I am profoundly unconvinced that the Glasgow consumption room is legal, and I am profoundly convinced that it ought not to be. But at the present rate, assisted suicide would be on the Statute Book down here before there had been so much as a report into social care. That is not an accident.

Ethniciodo Rodenydo
Ethniciodo Rodenydo
20 hours ago
Reply to  David Lindsay

But he is commenting on crimes committed by non-British nationals

Jim Veenbaas
Jim Veenbaas
1 day ago

Musk is simply expressing the common sense beliefs likely shared by a majority of Brits.

Last edited 1 day ago by Jim Veenbaas
Maverick Melonsmith
Maverick Melonsmith
4 hours ago
Reply to  Jim Veenbaas

Odd, considering he is a mad South African.

Dougie Undersub
Dougie Undersub
1 day ago

How can anyone write an article about billionaires affecting politics without a single mention of Soros?

Richard Littlewood
Richard Littlewood
1 day ago

If you are a left-consensus publication like Unherd (stupid name) very easily.

Rocky Martiano
Rocky Martiano
1 day ago

I have difficulty understanding your one-man vendetta against Unherd. The site is in no way perfect, but it certainly has a more balanced set of writers and articles than any mainstream media outlet. If you think this is left-consensus, what do you call the Guardian, the BBC, the New York Times and the Washington Post?
And if you took some time to read the comments sections, you’d be very hard put to find any trace of left-consensus. Quite the opposite.

Richard Littlewood
Richard Littlewood
1 day ago
Reply to  Rocky Martiano

I despise Unherd because they lie and advertise themselves as the Unherd when they know full well that right wing voices are the truly unheard in UK and have been since 1997.
It is a peculiar problem for the UK. The only democracy in the world which does not have a right wing party. (Reform still being to too small to count as that).

Rocky Martiano
Rocky Martiano
12 hours ago

Then why are you hanging around here? Go and comment in the Telegraph or the Spectator. Better still, I’d recommend the Daily Sceptic. Or maybe Toby Young is also too left-wing for your taste?

Jack Martin Leith
Jack Martin Leith
1 day ago

Paul Marshall’s “ownership of UnHerd and GB News led the New Statesman to name him as the seventeenth most powerful right-wing political figure in the UK in 2023.” —Wikipedia,

Richard Littlewood
Richard Littlewood
22 hours ago

He is a Lib Dem who funded Gove to run as Conservative leader.
You think he is right wing? What makes you say that?

Jim Veenbaas
Jim Veenbaas
1 day ago

Absolutely.

UnHerd Reader
UnHerd Reader
1 day ago

Musk doesn’t get everything right. Robinson was convicted of contempt of court, a charge he didn’t even contest and in fact pled guilty to.
But on a whole range of other stuff, frankly he’s saying stuff that should have been said by people of influence years ago. The totalitarian, dystopian laws we now have against ‘non-crime hate incidents’, so-called ‘hate speech’, 1984-esque speech-policing, the total lack of any serious accountability for, or reckoning with, the Pakistani grooming gangs and what it really says about our government and establishment, the state’s apparent total lack of interest in any of the issues of integration, multiculturalism and radicalisation among foreign-born or -descended populations in Britain.
It’s shocking partly because Musk is doing what nobody else seems to have had the courage to do for about a decade now, and call a spade a spade. Starmer and Labour can either begin to restore the freedoms which for generations had been understood as the right of every Englishman, or continue to be hammered by someone with the principles, reach, and courage to come down on them like a tonne of bricks.

Antony Standley
Antony Standley
1 day ago
Reply to  UnHerd Reader

Well said..more should say it.

Mrs R
Mrs R
1 day ago
Reply to  UnHerd Reader

As the evidence is now public would agree, as some are suggesting, that it is high time the relatively mild and misleading term “grooming gangs” was dropped and replaced with gang rape gangs?

Richard Littlewood
Richard Littlewood
1 day ago

Musk is right. The UK is in deep trouble.

Katharine Eyre
Katharine Eyre
1 day ago

Can we just take a moment to reflect on how utterly hypocritical it was of German politicians, and particularly of those from the SPD (for which Musk seems to have reserved the greatest bile – and no wonder: they are bad), to blow a gasket over Musk articulating his opinion about them.
As an article in the NZZ today says, these very same politicians and media actors freaking out over Musk now haven’t exactly held themselves to the same standards as far as Trump and the US election were concerned: https://www.nzz.ch/der-andere-blick/die-aufregung-ueber-elon-musk-ist-verlogen-deutsche-politiker-mischen-sich-staendig-in-fremde-wahlen-ein-ld.1864553
The election endorsement was daring and it was daring of Welt to publish it, but the whole thing raises a relevant question: in a globalised and interconnected world, how reasonable is it to expect full neutrality on other countries’ elections?
I think this was the debate that the Welt wanted to trigger, and I think it is very necessary. But the German establishment is still in full derangement mode; it might take them a while to calm down and realise what the true point of this endorsement and its publication was.
On a separate, but related point…
He may be the first billionaire who really can decide the fate of an advanced democracy on a whim.
I said something similar to this in the comments about Musk several months ago and was ridiculed. This sentence is hyberbolic but we can now see that Musk has enough de facto power to throw off the rules of diplomacy and steer politics in another country in a way we have never really seen before.

Timothy Camacho
Timothy Camacho
1 day ago
Reply to  Katharine Eyre

Brilliant comment.
And thank you for the link

Simon Blanchard
Simon Blanchard
1 day ago
Reply to  Katharine Eyre

Great comment. Why is it that apologists for globalisation get “hurt feelings” when interventions arrive from people with global reach like Musk? It’s what you asked for, innit?

UnHerd Reader
UnHerd Reader
1 day ago
Reply to  Katharine Eyre

Europeans get to talk s**t about Donald Trump and American politics day in, day out. They get to attack Musk day in, day out.
But God forbid that either of them hit back!
Nooo, you can’t do that, that’s not faaaiiir!

Jim Veenbaas
Jim Veenbaas
1 day ago
Reply to  Katharine Eyre

Anyone should be allowed to comment on any election anywhere. Freedom of speech is freedom of speech. Musk is not the first billionaire who has tried to influence elections. Soros does everywhere in the world and no one in the establishment says boo. Musk’s real power resides in his massive following on twitter.

Andrew Wise
Andrew Wise
1 day ago
Reply to  Jim Veenbaas

Musk’s real power resides in his massive following on twitter.

Ironic 😉 given he lacks the power to change Twitters name in the public perception

Lesley van Reenen
Lesley van Reenen
19 hours ago
Reply to  Andrew Wise

It is widely referred to as X now.

El Uro
El Uro
1 day ago
Reply to  Katharine Eyre

I think you’re a little wrong. What we’re seeing is not the triumph of a billionaire, but the collapse of the house of cards that progressives have been building with such diligence for decades.
Now it only takes a little boy to make people say out loud what The Emperor’s New Clothes are

Warren Trees
Warren Trees
1 day ago

I don’t care who brings the subject matter to the fore, but thank God someone is. If what I have read so far is anything close to being fact-based and true, this scandal of young girls being ganged raped on a regular and normal basis is completely unacceptable in a civilized society. And if it’s true, shame on you Brits for not organizing a massive protest rally to end this practice immediately and prosecute the guilty!!!!

Ian L
Ian L
1 day ago
Reply to  Warren Trees

It’s one of the topics Tommy Robinson keeps raising and, in my opinion, one of the reasons he’s constantly being demonised by the establishment.

Our media does a great job of ignoring these subjects, so it’s not as widely known here as you think.

A lot of people here are angry, but we’re all far-right conspiracy nuts apparently.

The excessive legal response to the tweeters at the time of the riots was intended as an example but I think it’s building despite this

Keep on saying it Elon.

UnHerd Reader
UnHerd Reader
1 day ago
Reply to  Warren Trees

Decent, honest people have been trying to expose the hypocrisy and cowardice which has protected those who committed, and apparently are still committing, these horrendous crimes against young, white girls. Alas, all to little or no avail. Tommy Robinson, the current ‘bete noir’ of the woke, illiberal left, has been loudly vocal about the mass rape of young working class white girls for years and has been routinely smeared, denigrated and silenced by the political classes, the mainstream media and the race-grifters spouting their divisive, anti-white rhetoric. We, the British, are routinely told that the majority of men involved in the so-called ‘grooming gangs’ are white. Any dissent to this gas-lighting will see the dissenter labelled a ‘far right thug’.

A massive protest rally about this issue? Were such a rally to be organised and then allowed to take place it would be harshly policed and any attendees who shouted, or carried placards stating, the truth would likely be arrested on the spot, fast-tracked to court where an illiberal, left-leaning judge would quickly acquiesce with the inevitable publicly stated political opinions regarding ‘far-right bigotry’ and then hand out the maximum sentence possible.

Prashant Kotak
Prashant Kotak
1 day ago

“…Musk has merely found a vacuum and stepped into it…”

I don’t agree with this assessment. Musk is not taking advantage by improvising on the spot, he is setting the tone. I know Brits have an instinctive suspicion of unusually bright and prolific people, but Musk is an exceptional personality, set to become one of the seminal figures of the 21st century. Note, of the two examples quoted, Brazil and Germany, neither have won out over Musk, or are likely to. Underestimate Musk at your peril!

UnHerd Reader
UnHerd Reader
1 day ago
Reply to  Prashant Kotak

Also, for all the flack he takes, it is worth remembering that it is his Starlink satellite technology which keeps the communication lines functional for the Ukrainian soldiers defending their country against Putin.
For a guy whose company and technology, all given totally free to Ukraine, is essentially guaranteeing Ukrainian and European freedom, a little bit of thanks might not go amiss

Peter B
Peter B
1 day ago
Reply to  Prashant Kotak

I disagree too – because it’s not a vacuum he’s stepped into. It’s a moral cesspool. He wouldn’t bother with a vacuum.
Note – we also have an instinctive suspicion of third rate people masquerading as first rate (almost the entire Labour cabinet).
Thankfully, he’s also safe enough (in the US) and rich enough not to be silenced by the super injunction stasi. Quite how super injunctions got to be a thing in the UK is beyond me. It’s cut from the same cloth as the police telling Allison Pearson that there’s been a complaint about something she tweeted, but refusing to give any actual details. How’s the poor woman supposed to know what she’s done “wrong” and clean up her act if they don’t tell her the details ? And how can she respond when not given the accuser’s name if it turns out to be a false or malicious accusation ?
I found myself musing this morning whether someone tweeting “let’s kill all the lawyers” would get reported these days – would quoting Shakespeare now be off limits ?

Kathleen Burnett
Kathleen Burnett
1 day ago

Musk, or time served non-entities like Starmer. Your choice. There have been periods in history when The Starmers were a decent fit, but today isn’t one of these times.

Prashant Kotak
Prashant Kotak
1 day ago

There is no world in which Starmer, who once tried to get David Starkey arrested, is a ‘decent fit’.

Mrs R
Mrs R
1 day ago
Reply to  Prashant Kotak

Just a thought but wouldn’t he have fitted in well in Stalin’s Russia or Mao’s China? There are plenty of eras that the likes of Starmer have thrived. Humanity bears the scars.

Prashant Kotak
Prashant Kotak
1 day ago
Reply to  Mrs R

You’re right of course, I should have said in ‘no decent world’.

Peter B
Peter B
1 day ago
Reply to  Mrs R

I suspect he’d have been one of the useful idiots who enabled these regimes and were amongst the first up against the wall.

Michael Lipkin
Michael Lipkin
1 day ago

The ‘left’ have got so used to ‘winning’ arguments by just declaiming the other side as evil that they have completely forgotten how to actually argue – even when they might have a case to make.

Richard Littlewood
Richard Littlewood
1 day ago
Reply to  Michael Lipkin

In the UK.

Richard Littlewood
Richard Littlewood
1 day ago

There are now Americans calling for sanctions against UK for failing to stop the Pakistani rape-gangs.
UK is now so enfeebled, its politics and its media, and justice system, it is hard to disagree.
Where is Starmer? Why no comment? Why no pressure on him to comment?
Pathetic media. Pathetic Unherd.

Susan Grabston
Susan Grabston
1 day ago

Why does Musk dominate? It goes beyond owning the button. He’s one of the few people in the world actually dreaming big and making those dreams happen. He looks like Gulliver in Lilliput, and that gives him street cred our small-minded, careerist politicians cannot aspire to. He’s considered the GOAT within Silicon.Valley – as All In crew said recently Elon swims in the ocean of hardware across multiple domains, while we mess round in the paddling pool of software. Sure, he says stupid things, but he’s changing the world.

Last edited 1 day ago by Susan Grabston
Richard Littlewood
Richard Littlewood
1 day ago

There are two problems in UK. The media and the non-crime/hate crime law.
The law makes people afraid to speak.
The media spins against anyone who would speak out.
How much I despise Unherd for spinning what is happening against Musk, against whistle-blowers, and deflecting attention away from Starmer and all those who turned a blind eye and condoned and protected the rape-gangs.

Andrew R
Andrew R
1 day ago

I suppose it makes a change from NGOs having a free run at Parliament.

Robert Afia
Robert Afia
21 hours ago

I feel relieved that Elon Musk takes an interest in the UK. It means we still mean something! We should be flattered.

Michael Cazaly
Michael Cazaly
22 hours ago

Musk is upfront and in plain sight but definitely not hidden.
Others are more subtle and buy those who are elected. Look at who they work for once they leave politics.

Anna Bramwell
Anna Bramwell
23 hours ago

It can’t be said to be a victory unless it changes government legislation.

Mikis Hasson
Mikis Hasson
15 hours ago

Anybody, including billionaires have the right to publicly express their opinions on any subject about any event in any country. Billionaires do not have less freedom of speech rights than millionaires or poor people. In addition, the chancellor of Germany and many other politicians have interfered repeatedly with French, Romanian, Austrian and many other elections. Woke people like you only allow opinions from those who agree with you.

Last edited 14 hours ago by Mikis Hasson
Mikis Hasson
Mikis Hasson
14 hours ago

I just made a comment that anybody, including billionaires have the right to comment about any event in any country. Billionaires do not have less freedom of speech than any other human being. Besides, the German chancellor felt free to speak about the French election and affairs and other countries. My comment disappeared and I have been asked to pass tests for not being a robot seven times in a row. This is because the woke only accept and permit opinions that they agree on

Will D. Mann
Will D. Mann
23 hours ago

Few pay any attention to the late night ramblings of this ketamine crazed insomniac, what is alarming is his threat to donate £100 million to a small challenger political party in a country where the two main parties typically spend £25 to £30 million on an election campaign.
The danger to democracy is some very irresponsible and delusional individuals simply have far to much wealth.

Richard Littlewood
Richard Littlewood
1 day ago

Another moronic article from Unherd. Where do they come from?
Musk is challenging the whole Left-consensus here in UK. It is called a right wing point of view. Something UK politics and media have carefully suffocated over the last 28 years.
And what is this nonsense about Starmer? “Starmerism, a political force that’s now meant to be leading the global opposition to populism?”
What planet is this writer living on? Oh I get it. Planet Unherd.

Timothy Camacho
Timothy Camacho
1 day ago

Alternatively

Tongue. Cheek

Us lucky Britons are the last bastion of brain dead managed decline. Fact. France Germany and Canada are led by zombies. No. Wait. Homers. Life expectancy of a few months.

Our Homer is fresh outtadabox. Rejoice.
Or off you go to R101.

Maverick Melonsmith
Maverick Melonsmith
1 day ago

I can only assume that the answer to the point posed in the title is that the British have a fascination with mad South Africans.

Richard Littlewood
Richard Littlewood
1 day ago

Has there been a single article in the last 6 months criticising and condemning the frankly scary Starmer government? I can’t remember reading one.
A writer taking aim at Starmer just as Musk is doing?

Billy Bob
Billy Bob
1 day ago

There have been numerous articles critical of the UK governments performance, as well as Starmers leadership. The articles simply have more detail and background information than the usual one line nonsense you see on Twitter, so perhaps they passed you by

Richard Littlewood
Richard Littlewood
1 day ago
Reply to  Billy Bob

I can’t work out if you are a Labour activist or an Unherd (stupid name) employee? Or both?

Billy Bob
Billy Bob
1 day ago

The last time I voted in Britain (with the exception of the referendum) I voted for UKIP if that helps.
Edit: In fact my voting history is as follows. Labour, Tories, UKIP, Leave (EU Ref), Labour (NZ), NZ First (NZ).
Make of that what you will

Last edited 19 hours ago by Billy Bob
John Ellis
John Ellis
4 hours ago

And I can’t work out if you are a badly-coded bot written by Tommy Robinson from his cell or a human with an unfortunate neurological condition that only enables them to open the one eye.

Hey ho. Life is too short to worry about such irrelevancies.

Lesley van Reenen
Lesley van Reenen
19 hours ago
Reply to  Billy Bob

X is in many cases way more than one liners. Maybe you should try it. News gets dropped there faster than anywhere else.

Billy Bob
Billy Bob
16 hours ago

No thanks, it’s full of tw@ts posturing and talking nonsense

John Baxendale
John Baxendale
1 day ago

Utterly overblown nonsense. Musk is a danger to any country he takes an interest in because of his huge wealth and his extreme opinions, and his view of the UK is prejudiced and ill-informed and shared by practically nobody who lives here. But even though the anti-patriotic right, from the Tory party to Farage, is eager to parrot Musk’s nonsense he is by no means dictating the political agenda here and only someone uninformed or eager to deceive would say so. How did the once-dominant British right manage to turn itself into a minor adjunct of the US right-wing crazy gang?