April 5, 2024 - 4:00pm

After months of searching, the No Labels political group seems poised to admit defeat, having announced that it will not be running a third-party presidential ticket.

Theoretically, 2024 should have been an ideal year for this centrist political group. Polls show that many Americans would prefer something other than a Biden-Trump rematch, and both men have high disapproval numbers. No Labels claimed that it had already secured ballot access for a potential nominee in many states.

Yet one high-profile candidate after another ruled themselves out of running under the No Labels banner — from former New Jersey governor (and Trump nemesis) Chris Christie to West Virginia Democrat Joe Manchin, who has announced his retirement from the Senate. Former Maryland governor Larry Hogan had long flirted with No Labels, but he resigned from the group’s board a few months ago and is now running for the Republican nomination in the state’s Senate race.

Ironically, the very polarisation that No Labels purports to redress might itself have helped block the group’s presidential bid. Over the past 20 years, the Republican and Democratic parties have become more disciplined partisan actors, and recent presidential cycles have been dominated by appeals to the parties’ bases. This base-driven strategy denies parties landslide blowouts, but it also gives them a very high floor. Since 2000, no Republican or Democratic presidential nominee has received under 45% of the popular vote. If each major party has the baked-in loyalty of over 40% of the electorate, a third-party candidacy premised on appealing to some hypothetical disaffected middle faces almost-impossible odds.

This challenge is particularly keen for the kind of centrism associated with the No Labels brand. In the Beltway, “centrist” politics often involves some synthesis of fiscal conservatism and social moderation. This combination might not appeal to many undecided voters, who are often sceptical of cuts to government programmes.

What’s more, this kind of centrism is particularly targeted toward highly educated and engaged voters. But this slice of the electorate has increasingly become part of the Democratic base. Exemplifying this trend, John Avlon, one of the co-founders of No Labels, has since repudiated the organisation and is now running as a Democrat for a New York congressional seat. If much of the Beltway establishment sees itself as part of a broader anti-Trump coalition, it’s not surprising that No Labels has been the target of a punishing pressure campaign, with Biden allies launching both public attacks and behind-the-scenes threats.

Biden’s campaign strategy seems focused on channeling public distaste with Trump and denying the electorate any off-ramp: “it’s me or Trump”, in other words. Likewise, Trump hopes to turn out voters through a combination of his unique political celebrity and popular dissatisfaction with Biden’s tenure as president. In the clash between those two figures, a centrist third party might seem the palest of pastels.

It’s telling that the third-party candidate who has received the most traction in polls so far is Robert F. Kennedy Jr. His offbeat, all-over-the-map political profile might be more attuned to the American voters who are actually open to a third-party alternative. The United States is weirder and wilder than the worldviews of many Beltway wonks, and outside-the-box candidates might actually be a more plausible model for a third-party bid. After all, perhaps the most influential third-party candidate in recent memory was Ross Perot, the eccentric Texas billionaire whose views on trade and other issues were dismissed by the Beltway elite.

Even RFK might fade as election day nears and the gravitational pull of each political party increases. Despite the idealism of a certain “no labels” worldview, perhaps one of the strongest political forces is, after all, the label.


Fred Bauer is a writer from New England.

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