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Donald Trump needs to get his humour back

Give the fans what they want, Donald. Credit: Getty

April 5, 2023 - 4:30pm

In a speech yesterday about his arrest and indictment, Donald Trump notably failed to make use of a golden opportunity to reclaim the carnivalesque comic verve that characterised his 2016 campaign — unique abilities that allowed him to effectively target opponents and attract media attention. This continued shift in tone, where Trump comes off as bitter, is a potential liability to his aspirations to reclaim the presidency.

Trump’s previous charm offensive, which involved an idiosyncratic, conversational approach to public speaking, has been replaced with a more defensive posture. If he wants to win over independent voters who are on the fence about the 2024 election, he will need to revamp his rhetorical strategy to incorporate more of the oddball wit and Queens-accented effervescence that bolstered his earlier political career.

None of the comedic horsepower and shooting-from-the-hip style that allowed him to memorably criticise his adversaries — calling out former Congressman Barney Frank for his “protruding nipples” and joking about how he “fully understood” why Arianna Huffington’s husband “left her for a man” are two vintage put-downs that come readily to mind — has been on display lately.

Given that the New York indictment, seen as the weakest among the many ongoing Trump-related investigations, will give him a great deal of screen time to appeal to hesitant Republicans and independent voters, the former president has a real opportunity here. But instead he has looked like a beaten man. As he was escorted around Manhattan, fingerprinted, and appeared in court, Trump remained mostly silent, only voicing his “not guilty” plea and posting on his social media site, Truth Social. Later, when he addressed a supportive crowd that included Congresswoman Marjorie Taylor Greene and MyPillow CEO Mike Lindell at his Mar-a-Lago estate, he listlessly attacked those involved in his various legal proceedings despite warnings against doing so.

One target was Jack Smith, the special counsel investigating his involvement in the January 6 Capitol riots and alleged mishandling of confidential documents. Trump referred to him as a “lunatic special prosecutor” and made a joke about what his name was “prior to a change,” which some have interpreted as a jab at Smith’s gender identity (Smith, for the record, is not transgender). It was strange, to be sure, but a far cry from delivering the shock value that came with unexpectedly referencing longtime foe Rosie O’Donnell in response to a question during a 2015 debate about whether he had ever called women “fat pigs.” Neither insult is politically correct, but the latter is a much stranger — and thus more evocative — non sequitur.

He was always mean, certainly, but there was an underlying optimism and “it’s all in the game” sort of bonhomie now lacking from his rancorous barbs (his last moment of genius was likely his impromptu eulogy in September 2020 for the late Supreme Court Justice Ruth Bader Ginsburg: “She just died? I didn’t know that. She led an amazing life, what else can you say?”). If he insists on feeding his audience more of the same sour grapes, he’ll likely fare worse in the general election than he did in 2020.


Oliver Bateman is a historian and journalist based in Pittsburgh. He blogs, vlogs, and podcasts at his Substack, Oliver Bateman Does the Work

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Julian Farrows
Julian Farrows
1 year ago

Hmm. If I had the entire political and legal establishment after me, I’m not sure I would be able to so easily dismiss it all with my usual amicable good humor.
In any case, regardless of Trump’s guilt or non-guilt in this whole affair, those most intent on seeing him prosecuted seem motivated by vengefulness rather than the pursuit of justice.

Frank McCusker
Frank McCusker
1 year ago
Reply to  Julian Farrows

Nobody cared about Clinton, nobody cares about Trump

Warren Trees
Warren Trees
1 year ago
Reply to  Frank McCusker

Nobody cares? Then why the wall to wall coverage of Trump 24/7 on numerous cable channels and the apoplectic shrills about orange man bad?

Warren Trees
Warren Trees
1 year ago
Reply to  Frank McCusker

Nobody cares? Then why the wall to wall coverage of Trump 24/7 on numerous cable channels and the apoplectic shrills about orange man bad?

Frank McCusker
Frank McCusker
1 year ago
Reply to  Julian Farrows

Nobody cared about Clinton, nobody cares about Trump

Julian Farrows
Julian Farrows
1 year ago

Hmm. If I had the entire political and legal establishment after me, I’m not sure I would be able to so easily dismiss it all with my usual amicable good humor.
In any case, regardless of Trump’s guilt or non-guilt in this whole affair, those most intent on seeing him prosecuted seem motivated by vengefulness rather than the pursuit of justice.

Carlos Danger
Carlos Danger
1 year ago

Excellent point. The man’s wit is his best weapon, and he needs to wield it well. Not often, but at the right time and with the right touch. When he does, he’s golden. That’s what won him the presidency.
Right now Donald Trump is like Richard Nixon, a grumpy man lashing out at his enemies while wearing the sourest of pusses. I can understand why, with the viciousness his enemies have shown. But as you say, he needs to change.
Lighten up, Donald Trump. Politics is a game. You’re good at it. Enjoy playing it, and you’ll do well.

Warren Trees
Warren Trees
1 year ago
Reply to  Carlos Danger

Listening to Mr. Bateman offer advice to Trump, as he often does, is on par with the fox offering advice on how to build a secure hen house.

Warren Trees
Warren Trees
1 year ago
Reply to  Carlos Danger

Listening to Mr. Bateman offer advice to Trump, as he often does, is on par with the fox offering advice on how to build a secure hen house.

Carlos Danger
Carlos Danger
1 year ago

Excellent point. The man’s wit is his best weapon, and he needs to wield it well. Not often, but at the right time and with the right touch. When he does, he’s golden. That’s what won him the presidency.
Right now Donald Trump is like Richard Nixon, a grumpy man lashing out at his enemies while wearing the sourest of pusses. I can understand why, with the viciousness his enemies have shown. But as you say, he needs to change.
Lighten up, Donald Trump. Politics is a game. You’re good at it. Enjoy playing it, and you’ll do well.

Nicky Samengo-Turner
Nicky Samengo-Turner
1 year ago

Trump provides humour! He is the most laughed at despised politician on the planet? he IS a joke in living persona!

Warren Trees
Warren Trees
1 year ago

Except for about half of the American electorate.

Nicky Samengo-Turner
Nicky Samengo-Turner
1 year ago
Reply to  Warren Trees

which shows how ill-educated, naieve, gullible and bone thick they are!! Truly astounding that a man considered a gauche illiterate dimwit by the vast majority of the educated world is revered in America… it is a woeful and sad reflection on a country that has produced more exceptional individuals than any other.

Nicky Samengo-Turner
Nicky Samengo-Turner
1 year ago
Reply to  Warren Trees

which shows how ill-educated, naieve, gullible and bone thick they are!! Truly astounding that a man considered a gauche illiterate dimwit by the vast majority of the educated world is revered in America… it is a woeful and sad reflection on a country that has produced more exceptional individuals than any other.

Geoff Wilkes
Geoff Wilkes
1 year ago

I’m new here. I thought this was supposed to be a site for intelligent conservatives (though I’m only the former). And what do I find? A commentator praising Trump for making jokes about nipples, and calling someone a lunatic!
Truly, the Donald is a successor to Oscar Wilde.

Warren Trees
Warren Trees
1 year ago

Except for about half of the American electorate.

Geoff Wilkes
Geoff Wilkes
1 year ago

I’m new here. I thought this was supposed to be a site for intelligent conservatives (though I’m only the former). And what do I find? A commentator praising Trump for making jokes about nipples, and calling someone a lunatic!
Truly, the Donald is a successor to Oscar Wilde.

Nicky Samengo-Turner
Nicky Samengo-Turner
1 year ago

Trump provides humour! He is the most laughed at despised politician on the planet? he IS a joke in living persona!