It was one of the most memorable ads from yesterday’s SuperBowl primetime. Drawing a stark contrast with celebrity-riddled skits featuring Ben Affleck in a garish orange tracksuit and Beyonce as an astronaut, RFK Jr.’s ad was a throwback in time. Using the same jingle and videography from John F. Kennedy’s 1960 campaign video, RFK Jr.’s face was superimposed onto the ad, telling Americans to vote independent in 2024. The $7m Super PAC-funded ad was mostly well-received online — except for one crucial demographic: Kennedy’s own family. He was subsequently forced to apologise for the “pain caused” for borrowing from his uncle’s ad, adding that he was not consulted. Just how sorry is RFK? The ad is still pinned to the top of his X profile