Capturing a glimpse of Napoleon at the head of his Grande Armée in 1806, Hegel described him as the world soul on horseback. Today, such figures do not appear in small German towns leading revolutionary armies, but on YouTube, Spotify and TikTok, carried aloft — and into our minds and souls — by the chaotic ranks of influencers, algorithms, podcasters and memesters shaping our world.
Donald Trump is no Napoleon, but he has captured the spirit of our age: America’s soul riding forth on X. It is hard to open any social media app today — pace Bluesky— and not be struck by the sense that something has shifted in the zeitgeist. The Right is winning and it’s becoming cool. A new epoch has begun. Where NFL players once took the knee, now they are doing the “Trump dance”, while UFC fighters bow to their great Caesar as he strides in the modern, fighting colosseums of today. Animal spirits have been released into the popular culture that are as powerful as they are unpredictable.
But what about those of us living outside America? There is no obvious British Joe Rogan or British Elon Musk today — the Horace and Crassus of our age. Perhaps that is because these men are just as powerful here as they are in the States. In fact, just as we have entered something of an economic depression these past 15 years, so too are we stuck in a cultural and ideological rut. To look at Britain today is to be struck by an overwhelming sense of quaint, platitudinous predictability: more poor Vienna than booming Austin. There is no British Musk because there is no British Silicon Valley; and there is no British Rogan, because there is almost no popular, home grown counter-cultural energy — not yet at least.
But down at the farmers’ protest an intriguing presence strides into view: Jeremy Clarkson. “Why are you here Mr Clarkson?” the BBC’s Victoria Derbyshire demanded as he joined those protesting the Government’s decision to impose inheritance tax on family farms worth over £1 million. “Well, I’m here to support farmers,” he replied, without obvious hostility. Derbyshire, though, persisted. “This is not about you and your farm and the fact that you bought a farm to avoid inheritance tax?”
As Derbyshire pointed out, Clarkson had written as much in The Sunday Times. “Classic BBC,” Clarkson replied, with seemingly genuine exasperation. “You people.”
Clarkson then proceeded to deliver a message of clean popular fury more in tune with the spirit of the day than anything I have heard out of Westminster in years — not since Take Back Control anyway. “Okay, let’s start from the beginning,” Clarkson began. “I wanted to shoot… which came with the benefit of not paying inheritance tax. Now I do. But people like me will put it in a trust and as long as I live for seven years that’s fine. But why should all these people do that?”
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SubscribeSmash the gangs not the farmers
One struggle, brothers and sisters. If you stood with the farmers in India, then stand with the farmers in Britain. If you regret the defeat of the miners, then stand fast against the defeat of the farmers on the same principles. Resist Peter Mandelson’s lobbying for the retention of leasehold, and resist his little fanboys’ ruse to drive families off the land in favour of the same interests. Remember what Kemi Badenoch did to the farmers when she was Trade Secretary, remember that Nigel Farage consistently voted against help for small farmers when he was a Member of the European Parliament, and remember that Jeremy Clarkson openly bought his farm to avoid inheritance tax on the money that he had largely been paid by the BBC. Do not let them deceive you into giving ammunition to the rest of the Establishment.
And insist on, not least by being, better voices against a Government in which the Chancellor of the Exchequer had falsely claimed that her “business occupation” was an economist when signing a legal document to become a director of a charity. Even against the background of a World War, the only way that Rachel Reeves could possibly still be in office is that there is absolutely no one else.
Excellent essay.
Are British farmers stupid enough to put their faith in a loudmouth in dad jeans who literally said that he only bought his farm to avoid inheritance tax?
If they are then they deserve the same fate as the mugs in the US who voted for Trump and are about to see massive cuts in public services to fund tax cuts for the uber wealthy.
Sigh. It seems like people are determined to make the same mistakes over and over again just because they have been convinced to be afraid of immigrants and trans kids.
Ugh