Would you move to Mother Russia? Putin is wooing the West's workers

When the Soviet Union collapsed, the epic tension that had built up over the decades between the US and Russia fell apart rapidly. Russians queued up to eat at McDonald’s or to buy blue jeans, and they also emigrated to America in droves. Some of them wanted a more stable place to raise their children than the dystopian nightmare that was Nineties Russia, others saw in America a more agreeable form of culture and ideology, and others still just wanted to make money. In 1980, the number of foreign-born Russian speakers in the US numbered less than 200,000. In 2011, that number had hit 900,000.

Since then, however, things have changed a great deal. The US is no longer the Mecca of foreign talent it once was, as it dives deeper into a geopolitical showdown with Russia, China, and the Brics more generally. The West is faltering both militarily and economically; the US empire is overstretched, practically insolvent, and facing growing exhaustion and disillusionment at home. To complicate this, the West’s own ideological tenets about freedom of speech and respect for human rights ring increasingly hollow. Even Westerners are losing faith in the American project.

While Tucker Carlson’s trip to Russia was a one-off, there has been a small but growing trickle of news stories in Western media featuring Americans deciding to brave the Iron Curtain in the other direction. The reasons they give are eerily similar to the ones heard from dissidents in the past: the political system in the West is broken and the politicians have lost the plot; the ruling ideology is out of touch with ordinary people; the standard of living is falling and the cost of living too high. Mostly, the reasons given today have to do with politics rather than economics: in this telling the West is just too “woke”, too materialist, and too sclerotic. Russia, for its part, seems eager to offer “political asylum” to any Westerner with a big enough bone to pick with their home country.

It’s easy to dismiss what’s going on here as an irrelevant fringe phenomenon, but that might turn out to be a very grave mistake in the decade ahead. The ideological angle to these stories — that Russia is engaged in some fanciful or vain project of sheltering the “unwoke” out of some kind of humanitarian concern — is nothing but a fable. It is a velvet glove, hiding a far more calculating economic fist.

The truth of the matter is that Russia — like many other Brics countries now preparing their collective challenge to the West — has been struggling with the question of immigration for quite a long time now. After slowly recovering from the runaway brain-drain that hit it in the Nineties, the Russian state has cautiously moved to reform and rationalise its immigration system, particularly with an eye towards streamlining new channels for highly-skilled migrants. In other words, just the kind of migrants who tend to be in short supply and high demand worldwide. The fact that the Russians are entering into this competition decades late is certainly not lost upon them. During the unipolar moment, the West monopolised the pool of skilled migrants available, while also retaining all the high-value labour created at home. In the dawning multipolar world, however, the West appears not just as a competitor to be bested, but also as a potential goldmine from which an increasing number of migrants can be sourced.

It is only when one understands that the West could potentially become a victim, rather than a beneficiary of future brain drain that recent policy changes within Russia can begin to make sense. To wit, Russia recently announced that anyone living in a Western country “opposed to Russia” shall have access to a special, expedited visa process, exempt from all ordinary immigration requirements. There are no quotas for this kind of immigration, no tests on language skills or knowledge of Russian law, and all the other aspects of this visa process are tailored to be as generous as possible. Applicants only have to demonstrate that they wish to move to Russia due to a disagreement with their home country’s policies that contradict “traditional” Western or Russian values. Even if you’re not interested in Russia, Russia is now interested in you.

Law and consultancy firms that offer help to clients looking to move to Russia aren’t exactly new, and there are a decent number to choose from. This new push toward “Shared Values Visas” from the Russian state, however, is notable in that it coincides with far more sleek and ideologically savvy new ventures into the market. A good example of this trend is “ArkVostok”, the company behind the website movetorussia.com. With the founders having mostly Western educational backgrounds as well as experience working inside Western consultancy firms, the pitch offered here is clearly tailored to appeal precisely to the sort of feelings that Tucker Carlson has recently given voice to. Tired of culture war and DEI? Worried about national debt and unsustainable pension funds? Paranoid about bugs in your burger and GMO-food slowly poisoning your body? Whatever you’re in the market to buy, Russia is in the market to sell.

It is tempting to dismiss this out of hand. What kind of traitor would ever contemplate leaving our glorious Free World ™ to shack up with the enemy, all for the worldly promise of a flat 13% tax rate? Unfortunately, the answer to that question, as history has borne out time and time again, is almost always “more people than you’d think”. While ideology and righteousness are always comforting things to have, consider this quote from Tucker Carlson himself on his experience inside that Moscow supermarket: “Everybody [in the film crew] is from the United States … and we didn’t pay any attention to cost, we just put in the cart what we would actually eat over a week. We all [guessed] around $400 bucks. It was $104 U.S. here. And that’s when you start to realise that ideology doesn’t matter as much as you thought.”

One can say that you can’t put a price on freedom, or morality; that the privilege of living in a free society cannot be measured in something so vulgar as dollars and cents. That’s a nice sentiment, but the reality of the human condition is that these things do have a price. Moreover, this price is often much lower than most of us would like to admit. Communists in the USSR, lest we forget, used to think that no human being would ever abandon socialism just for a pair of blue jeans. If we in the West want to ignore recent history and instead cling to the hope that nobody will ever switch sides just because someone floats an offer of better schools, safer streets, cheaper apartments, and lower taxes, we do so at our own peril.

Besides, to try to minimise the danger presented here by criticising Russia or attacking Putin is to catastrophically miss the point. Though the Shared Values Visa programme tries to present itself as a fairly niche culture war phenomenon, its true nature is not cultural or ideological. It is driven by a ruthless economic logic that is much bigger than Russia itself. Even if Russia’s various attempts at wooing Westerners end up being unsuccessful, it is merely the first vulture to start circling overhead. Many more scavengers are likely to appear before long, each one with a bewitching song of higher real wages, cheaper groceries, and lower taxes.

There are at least two big economic reasons that force this development. First, skilled immigration is simply a good deal. If you can poach a highly educated person of prime working age without paying for his education, you have secured a very expensive and limited resource without having to pay any of the costs involved in training, childcare, and healthcare. This is the main reason that brain drain as a phenomenon has been consistently popular inside the West, even as it has long been hated everywhere else: one side pays all the costs, the other side reaps all the benefits.

The economic logic behind the Shared Values Visa is more ominous, however. It’s often said that Russia has terrible demographics, and in many ways, this is true. Russia’s total fertility rate is around 1.4 children per woman, which is far lower than the replacement rate. Unfortunately, this is actually a completely normal fertility rate in 2024. Very few countries in the EU have fertility rates that are much better than this, and a good number of them are significantly worse. This is not an unknown problem in the West, and the hoped-for solution has long been immigration, preferably of the more highly-skilled kind. Without sufficient immigration, European social welfare systems risk collapsing under the weight of too many old people dependent on taxes levied onto too few young workers.

All this means that Europe is highly vulnerable to the poaching of workers. And indeed, because of how our welfare systems are set up, any outmigration cannot help but trigger a very destructive chain reaction: as people migrate due to high taxes, there’s less workers, meaning taxes will get higher, meaning the push factors to emigrate become even stronger. In this environment of stagnation, an extremely vicious game of musical chairs is likely to dominate, as all countries face the pressure to steal workers from somewhere else, in order to ease the tax burden on the workers that already have citizenship. With an extremely low public debt of around $300 billion and an income tax rate that tops out at 15%, Russia is far better prepared for this kind of competition than most people seem willing to admit. For comparison, America pays three times that amount in annual interest on its whopping $35 trillion debt.

This threat is real, and it is much closer than many think. In fact, the UK in particular is already in a slow-rolling brain-drain crisis. Education is getting increasingly expensive, the population is ageing, and real wages are no longer keeping up with inflation. For now, the main actors trying to poach talent are other countries inside the Western bloc, with America as the principal looter-in-chief. That order of affairs might not last for much longer, however, and America might find itself vulnerable to the same kind of asset-stripping before long. It’s hard to see how brain drain can possibly work out as a net benefit to the West in the years and decades ahead: the great majority of Western countries are now stuck in the same sort of malaise as the UK, with economies entering what now looks like a phase of almost permanent stagnation due to the energy crisis. There is no light at the end of the tunnel: opinion polls instead show an increasingly catastrophic loss of faith among the public in their parties and political institutions.

Brain drain often has ruinous effects on the countries that fall victim to it, even in cases where there’s not a looming demographic crisis threatening to upturn all welfare systems. Russia might be using honeyed words as it tempts people with family values and GMO-free burgers, but those Westerners who now glibly mock the velvet glove might end up bitterly regretting not taking the iron gauntlet hidden underneath more seriously. All of this is strictly business: it is the groundwork being laid in order to loot the West of talent the moment a crisis or moment of weakness strikes, leaving hollowed-out economies and dying communities in its wake. After all, the Russians probably figure, it’s only fair: we did the exact same thing to them.

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Malcom Kyeyune is a freelance writer living in Uppsala, Sweden

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