X Close

Why liberals envy JD Vance He's the most masterful self-creation in American politics

What does The Beard represent? Andrew Spear/Getty Images

What does The Beard represent? Andrew Spear/Getty Images


July 18, 2024   5 mins

If you want to know the secret of J.D. Vance’s meteoric rise, at the age of 39, to Donald Trump’s choice for vice president should he win, just glance at some of the more overheated liberal analyses of Vance’s success. This one, published in the New York Times, is a classic: it is like the X-ray of a liberal psyche outraged by the success of people who are on the “other side”.

Titled “How Yale Propelled J.D. Vance’s Career”, it reveals that “many students and professors remember Mr. Vance as warm, personable and even charismatic. But several also said they were perplexed by what they saw as Mr. Vance’s profound ideological shift.” That’s a real head-scratcher: since when does being warm and personable have anything to do with one’s ideology? Mussolini could be warm and personable. As for charisma, well.

The article recounts, with an air of true perplexity, the conundrum of Vance and his wife, who is of Indian descent and the daughter of immigrants, “deliver[ing]- home-baked treats” to a transgender student who had just undergone, as the Times put it in smug jargon, “top surgery” as if it were an everyday procedure, like a tonsillectomy. It then quotes the student, who said they abruptly ended the friendship after Vance, as senator from Ohio, supported legislation in Arkansas that prohibited transgender care for children.

Of course, they had every right to take offence. But there is no contradiction between treating trans people with kindness, protectiveness and respect and opposing transgender treatment for children. Except in the mind of the New York Times, whose grim, sanctimonious and lucrative prosecution of MeToo, the 1619 Project, the trans revolution, and its stigmatising of everything from a Confederate statue in the middle of nowhere to gas stoves and gas-powered cars had as much to do with Trump’s resurrection as anything else.

After falling all over itself in 2016 to display its fair-mindedness and embracing Vance’s bestselling book, Hillbilly Elegy, as a “compassionate, discerning sociological analysis of the white underclass”, the once prestigious liberal flagship now portrays Vance as a second-rate student at an Ivy enclave ingratiating himself with one powerful figure after another.

And this, then, according to the newspaper of record, is what really made Vance the success he is today. It is the truly revealing part of the article: one of his professors, Amy Chua, herself a bestselling author, arranged a meeting for him: “Then she introduced him to her literary agent, Tina Bennett. He was off.” In other words, for the NYT, it is not Vance’s resilience, literary talent, intelligence, political instincts or his book itself that made him a political success. It was his agent, the ultra-powerful and highly effective Tina Bennett.

For the success and status-obsessed Times, the success and high status of people who don’t share its moral framework can only be the result of obsession with status and success, not the consequence of any admirable human quality. Even Trump’s raised fist after the attempt on his life was, as one of its Times’ cultural interpreters pretentiously put it, a carefully calculated suck-up of world-historical proportions: “The force of the photographs, in other words, rests not in what they depict politically but what they convey about political depiction Mr. Trump had the instinct, amid mortal danger, to consider how everything would look.”

There is another way to look at Trump’s raised fist. It was the reflexive motion of a man with failing mental faculties whose default response is the single obsession that is the glue keeping his mentality intact: the banal raised fist that is his ego’s doppelgänger.

Rest assured: what the liberal media commentators ruminating on Trump’s reaction were really thinking was: “I went to Andover and Harvard and followed all the rules. So why don’t I have Secret Service protection instead of this jerk from Queens?” As for their response to Vance, who dared attend Yale, it’s not: Here is a true Right-wing danger to the republic. It’s: “How can I meet Tina Bennett?”

But America is faced with a true slouching beast in Vance. He is smart, shrewd, intelligent, literary, young and not un-pretty to look at. And he plays with his cards exceedingly close to his chest. Vance is the most cunning politician in America. I cannot think of another recent politician with his national ambitions who published a bestseller with true literary qualities that then set him on a trajectory to the White House. Hillbilly Elegy was Vance’s Profiles in Courage, John F. Kennedy’s 1956 bestseller that also nearly made him the vice-presidential pick that year — he decided he didn’t want it in the end — and put him on the path to the presidency. And unlike Profiles in Courage, now generally agreed to have been mostly written by Kennedy speechwriter Ted Sorensen, Vance seems to have composed his book by himself.

“Vance is the most cunning politician in America.”

For Vance is no blustering Trump, who perhaps is bumbling his way, yet again, to the most powerful position in the world. Trump is, unquestioningly, a master of self-presentation who at the same time undercuts his political skills with a seemingly uncontrollable temperament, only to right himself again. Vance, on the other hand, is the most masterful self-creation in modern politics, from his book to his beard. Especially The Beard, which did not appear until 2022, when he ran for the senate seat in Ohio. Its effect goes far beyond the immediate one of hiding a baby face.

No one has had a full beard in American politics since the late 19th century. The last time facial hair was an issue in that realm was in 1968, when allies of Democratic candidate Eugene McCarthy urged his hippie supporters to “get clean for Gene” and trim their hirsute display of defiance, in order to try to appeal to the calls for law and order from the other side.

Vance’s beard is a whole other level of symbolic meaning. It makes him look, above all, like a Civil War general — from either side — right out of one of Matthew Brady’s famous photographs. Or it could be the beard of a pre-modern American president, presiding over America at a time when Christianity and traditional mores held sway. Or is it a hint of the countercultural type, a hippie for all seasons, after all?

It has, simultaneously, a masculine working-class quality and a hint of insulated privilege affected by millennials devoted to a permanent dark stubble. Take a look beneath that. The Beard also could be the result of some sort of acedia, the medieval term for spiritual apathy, or depression as we would call it: that would put him in the ranks of so many working-class white Americans who turn to opioids for relief. But hold on. The Beard could well be the bohemian affectation of a literary man, meant to signify immersion in a world of mental work so thorough it leaves no time to shave.

From here, The Beard’s levels of expression move faster than the wildest cable-channel surfer Defiance of norms? Perhaps. Subtle defiance of Trump, beneath Vance’s fealty to him, who reportedly dislikes facial hair? Perhaps. Dangerous mountain man right out of Deliverance? Or valiant vanquisher of same? — remember that Jon Voight, the effete urban professional in that movie, had to grow a beard before extinguishing the Appalachian menace. And perhaps there are also meanings behind the Beard that Vance does not wish to project; perhaps it hints at a dark psychic wound. After all, growing up amid the savage dysfunction Vance sugarcoats in his book surely could have the same warping effect, or worse, as passing through the liberal mandarin pipeline of privilege and entitlement.

Or does The Beard say to increasingly hysterical liberals, who are already speculating about Vance refusing to certify the 2028 election, “Don’t worry. If I can change my appearance on a dime, I can change my politics on a dime, too.”

Whatever The Beard really means, beyond the guileful self-adjustment of a man who, for all his gifts, may well be a cipher, it represents what the liberals have long whined was absent in Trump: studied, calculated, reasoned, cosmopolitan, educated, disciplined self-presentation. Make no mistake about it. They hate Trump. They envy Vance.


Lee Siegel is an American writer and cultural critic. In 2002, he received a National Magazine Award. His selected essays will be published next spring.


Join the discussion


Join like minded readers that support our journalism by becoming a paid subscriber


To join the discussion in the comments, become a paid subscriber.

Join like minded readers that support our journalism, read unlimited articles and enjoy other subscriber-only benefits.

Subscribe
Subscribe
Notify of
guest

64 Comments
Most Voted
Newest Oldest
Inline Feedbacks
View all comments
Liam F
Liam F
1 month ago

…Jeez Louise… so the guy’s gotta beard….
Methinks someone has been on the sauce a little bit? ( or perhaps reading the NYT can do that to a person )

Bret Larson
Bret Larson
1 month ago
Reply to  Liam F

Maybe smoking the nyt has hidden benefits.

Jerry Carroll
Jerry Carroll
1 month ago
Reply to  Bret Larson

Benefits is not quite the word.

Hugh Bryant
Hugh Bryant
1 month ago
Reply to  Liam F

He’s a millenial. Millenials have beards.

Warren Trees
Warren Trees
1 month ago
Reply to  Hugh Bryant

And women love beards these days.

Josef Švejk
Josef Švejk
1 month ago
Reply to  Liam F

Lee Siegel is correct re the NYT. I got a $20 year sub to it because I’m a Wordler. Worst (5L) money (5L) I’ve ever spent (5L). It is full of s….(5L).

Benedict Waterson
Benedict Waterson
1 month ago

Yes he has a beard

Jeremy Bray
Jeremy Bray
1 month ago

The beard adds an element of gravitas to what would otherwise be a bit of a young baby face. Sensible and contemporary choice but without wider significance.

Martin M
Martin M
1 month ago

Vance’s beard is a whole other level of symbolic meaning“. Vance has a straight up “fat face beard”. Many men with “wide” faces (take a look at him immediately pre-beard) grow a beard to try to disguise that fact. It doesn’t usually work.

Matt Hindman
Matt Hindman
1 month ago

Let me get this strait… there is somehow deep meaning behind the fact that a guy who grew up a rural boy and then joined the United States Marines Corps during the War on Terror era has facial hair. You do realize that four out of five people who meet that criteria are walking around with a beard? I’m beginning to think this author does not get around much.

Martin M
Martin M
1 month ago
Reply to  Matt Hindman

I’m sure what you say is right, but not a lot of those guys end up in the Senate.

Hugh Bryant
Hugh Bryant
1 month ago
Reply to  Matt Hindman

The irony of course, is that a generation ago Vance would have been indistinguishable politically from a moderate Democrat.

R.I. Loquitur
R.I. Loquitur
1 month ago
Reply to  Hugh Bryant

Trump too.

Peter Lee
Peter Lee
1 month ago
Reply to  R.I. Loquitur

Trump was!

R.I. Loquitur
R.I. Loquitur
1 month ago
Reply to  Peter Lee

He’s still the same guy.

Martin M
Martin M
1 month ago
Reply to  R.I. Loquitur

I don’t think Trump has ever adhered to a political philosophy (if you could call it that) beyond “Is this good for me personally?”

Georgivs Novicianvs
Georgivs Novicianvs
1 month ago
Reply to  Matt Hindman

Yep, back in my day in Kabul, you’d be hard pressed to find a Western male expat without a beard.

ChilblainEdwardOlmos
ChilblainEdwardOlmos
1 month ago

So, the location of the University founded by the second president of the United States, the author of the Declaration of Independence, Thomas Jefferson is “the middle of nowhere”? Considering the author of this essay is obsessed with facial hair on a politician, this article strikes me as “the middle of nowhere” intellectually.

Katalin Kish
Katalin Kish
1 month ago

How I wish him & DT all the strength & wisdom in the world, to steer the US, & maybe the rest of the West back to sanity – beard or no beard.

Here is hoping that the US’ interest in the Indo-Pacific will include cleaning up Australia’s crime mess.
We have no FBI equivalent, we never had functional law-enforcement. Recently exposed shocking CFMEU crimes(1) are a symptom of Australia’s lawlessness – alongside our government’s limp response.

There is no power in Australia that could end the entrenched corruption of Victoria Police, Defence Australia & other Australian government/military entities. Might has always been right in Australia.

The MARCUCCI are a spine-chilling example of dozens of government/military insiders across at least two generations in Melbourne using DARPA technology, Australian Signals Directorate resources to break into buildings & vehicles, keep people under illegal surveillance 24x7x365 even while we are asleep in our own homes, deliver contactless extortion into people’s homes(2) – aiding gangsters like Mick GATTO, even in Clare O’Neil’s leafy electorate.

O’Neil is Australia’s crime-deaf, grotesquely clueless Minister for Cyber-Security & Home Affairs. No less. She has been the MP for my electorate also, since 2013. She has been ignoring my pleas since 2015. I am a public servant witness/victim of serious MARCUCCI crimes.

Victoria Police have been committing bizarre crimes themselves likely since they existed(3), to discredit crime witnesses & victims, who don’t go away, cannot be bribed, tricked or coerced into silence about devastating crimes.

My last forced war-crime experience was less than 8 hours ago in my home. Writing this at 3pm on 18 July 2024.

#ididnotstaysilent

— remove spaces from URLs —

(1)
Printed into pdf the whole initial series of articles by The Age about the open criminality of our largest union the CFMEU. Copyright © The Age
https :// www .linkedin.com/posts/katalin-kish-38750b154_building-bad-an-investigation-into-cfmeu-activity-7219196673695047682-eBTb

(2)
https :// www .linkedin.com/pulse/contactless-extortion-australia-katalin-kish-upqyc/

(3)
I scanned into pdf Raymond T. HOSER’s book “Victoria Police Corruption“, (736 pp.) Kotabi, 1999. ISBN 0-9586769-6-8 when I realised how closely crimes against me match age-old Victoria Police crime strategies. HOSER allowed me to share this pdf publicly. Police criminality became a lot worse since in Australia, thanks to the ever widening gap between the law & technology. Don’t be put off by the book’s appearance – HOSER was subjected to (still is) to horrendous harassment while writing this book by those who want to keep Australia’s shameful status quo of police criminality.
https://acrobat.adobe.com/link/track?uri=urn:aaid:scds:US:ef8f1806-0cfc-417c-8def-68349ad37aa7

R.I. Loquitur
R.I. Loquitur
1 month ago
Reply to  Katalin Kish

Australia needs to find it’s own DJT since ours will be addressing American issues First.

Max Price
Max Price
1 month ago

Of course the beard is part of very considered aesthetic, but so what? Interesting as far as it goes I suppose. This guy is the Democrat’s worse nightmare. A young, good looking, charismatic, articulate and mostly competent Trump with ambition to burn. Must keep De Santas up at night. Very interesting politician.

UnHerd Reader
UnHerd Reader
1 month ago
Reply to  Max Price

I worry about the assumption of “…mostly competent…” considering his very short tenure at the federal level and in politics in general. Personally, my radar goes up on young, articulate Ivy Leaguers based on the recent past

I’m disappointed at his rather banal acceptance speech. We were told he’d discuss how he’d gone from rabid anti-Trump calling him a moral disaster to VP. That vacuum creates many questions for me

Harrydog
Harrydog
1 month ago
Reply to  UnHerd Reader

Vance has been notable in his willingness to advance bi-partisan legislation aimed at reining in corporate excess.

Walter Egon
Walter Egon
1 month ago

Sometimes, a cigar is just a cigar.

Matt Woodsmith
Matt Woodsmith
1 month ago

Well, I enjoyed it! I was very entertained. The fact that the beard (The Beard!) is capitalised suggests to me that the author is very self aware here. It’s a send up of the over analytical pieces in the NYT of subjects they don’t really understand, eg the working classes.

Studio Largo
Studio Largo
1 month ago

Good article up to the Beard part. After that, the level of maturbatory pretentious twaddle is truly awe-inspiring. Where does unHerd find these people?

J Boyd
J Boyd
1 month ago

Perhaps Vance finds regular shaving time-consuming and uncomfortable: whenever I have sported a beard, that has been the reason.
Anyone else think this obsession with finding symbolic meaning in trivia is absurd?

Lesley van Reenen
Lesley van Reenen
1 month ago
Reply to  J Boyd

It is on trend. Simple as that.

Geoff W
Geoff W
1 month ago
Reply to  J Boyd

George Bernard Shaw reportedly said words to the effect that he wrote several plays in the time he would have spent shaving.

El Uro
El Uro
1 month ago

Sometimes beard is just a beard 🙂

Paddy Taylor
Paddy Taylor
1 month ago

Vance is an intriguing choice – I’ll admit I’ve not seen enough of him yet to form a strong opinion, one way or the other.
I think the other potential VP picks were there to help win over specific demographics. Rubio might have bolstered the Latino vote, Byron Donalds the black vote, etc.
Post the assassination bid, the polls are now suggesting that their help is probably not required, so Trump’s gone with “backstory” – it’s a canny move because we know how America loves a good back story.
Vance is young, self-made, served in armed forces, and his “Hillbilly Elegy” upbringing could likely shore up support from blue collar workers who felt Trump let them down when he promised to bring their off-shored manufacturing jobs back to America during his first term and failed to do so.
Possibly the Vance option is with an eye on the future. If he can fashion a mini-me out of Vance then “Trumpism” lives on. He may be “legacy building” because I doubt Trump himself could easily define what “Trumpism” is, other than “Things I like”. He’s always been driven more by instinct than ideology.
But Vance, from what little I’ve seen of him, can certainly articulate the message

Alex Lekas
Alex Lekas
1 month ago
Reply to  Paddy Taylor

Trump, unlike much of the left, likes America. Let’s start with that. He’s aware enough of its past missteps to want to avoid more perpetual war. He’s aware enough of global strife that he’s more interested in making deals with adversaries and potential adversaries than engaging in endless saber-rattling. You are right about instinct over ideology, and that’s not a bad thing.

Sean Lothmore
Sean Lothmore
1 month ago

It’s already clear that there’s no serious discussion of JD Vance without a discussion of Peter Thiel.

General Store
General Store
1 month ago

“It was the reflexive motion of a man with failing mental faculties whose default response is the single obsession that is the glue keeping his mentality intact: the banal raised fist that is his ego’s doppelgänger.“. To be honest when I read this I thought “what a t****r”

Sue Sims
Sue Sims
1 month ago

The only message that ‘The Beard’ sends to me is that Vance is part of the generation who prefer not to shave (and who can blame them?). Of my three sons, all in their thirties, only one goes around bare-faced at present, and he’s been in and out of beards, so to speak. I don’t know what it’s like in the USA, but here in the UK, it’s almost unusual to see anyone in their twenties and thirties and who can grow a beard not to do so. Of my (male) friends and acquaintances who fall into that age bracket, the only one who doesn’t have a beard would like one, but says that his facial hair is very patchy, so he’s a beard failure. Mr Siegel is trying too hard to see symbolic meaning here. On the other hand, he may just be trying to be witty and amusing – in which case, he should stop trying, as he is neither.

Alex Lekas
Alex Lekas
1 month ago

Let’s be clear on one thing: the NYT and the people who work for it and read it would be publishing unflattering articles no matter who Trump’s running was. And were that person NOT an Ivy Leaguer, there would be a sneering and condescending tone to the piece.
On the other side, I am reminded of another politician’s similarly meteoric rise, a rise that was greeted with skepticism from the right. Except Barack Obama was nobody’s running mate; he wanted the top job and places like the NYT were willing to genuflect on his behalf.
A couple of right-leaning friends contend that being a Marine outweighs being a community organizer and that may be true, but if Vance were the left’s choice, would they still make that argument? I’m ambivalent on this one, grateful he’s not a DC swamp veteran but mindful that Vance was also a Never Trumper not that long ago. Either way, the election is not about him.

M To the Tea
M To the Tea
1 month ago
Reply to  Alex Lekas

I recall a governor of Wisconsin who ran for president without having a university degree (though I cannot recall his name). It was quite an interesting situation, wasn’t it? The only criticism Vance is facing is the accusation that he cheated to become a Yale graduate, implying that someone of his background would not typically be accepted.

Hugh Bryant
Hugh Bryant
1 month ago
Reply to  Alex Lekas

He was probably right about Trump in 2016. The 2016 campaign was mainly a vanity project. He’s also right about Trump now. At some point along the way I think Trump realised he has a mission and a duty to perform. We probably have Steve Bannon to thank for that.

Mike Scammon
Mike Scammon
1 month ago

My god – “The Beard” is apparently a Rorschach test for the author’s inner psychodrama. To paraphrase Freud, sometimes a cigar is just a cigar.

Troy MacKenzie
Troy MacKenzie
1 month ago
Reply to  Mike Scammon

I think he’s making fun.

M To the Tea
M To the Tea
1 month ago

I know this might sound very unpopular, but this is what Black people have been saying for ages in U.S. culture: you don’t succeed unless you know the right people (white/elites helping themselves). Now, the people who set that rule are saying the same thing about JD Vance. He would not have succeeded unless he was introduced to Tina Bennett!!! Basically, they are trying to convince us that Vance has no merit but was given merit – discounting everything he did to actually get there….
That’s what Black people have been telling you, and now they’re using it against own people.
Most people do not believe minority reports until they become the minority themselves – except this time the boomerang is swinging back!
It is the same reason blacks were put in jail to keep them out from voting but then the man leading the GOP has a mugshot and was shot!
We are in for a much better future than we ever envision!

Adam Huntley
Adam Huntley
1 month ago
Reply to  M To the Tea

It was when The New York Times published a piece seriously claiming that it was due to white supremacy that Will Smith slapped Chris Rock at the Oscars, that any shred of editorial credibility went out of the window for me.

Colorado UnHerd
Colorado UnHerd
1 month ago

This reads curiously like two articles, the first an interesting analysis of elite response to Vance, the second a bit too much ado about his beard. (Notwithstanding Trump’s supposed dislike of facial hair, both his sons sport beards.) I did appreciate, though, the likening of Vance’s appearance to that of Civil War generals, which should resonate with anyone familiar with Brady’s photography. It hadn’t occurred to me. Vance brings to mind Grant, especially.

Martin Johnson
Martin Johnson
1 month ago

Regarding The Beard, as Freud said, “Sometimes a cigar is just a cigar.”
Regarding the claptrap about how Vance is an unprecedented calculating climber who plays it close to the vest, with an autobiographic literary credential, have you never heard of Barack Obama and “Dreams of My Father”?

Chip Prehn
Chip Prehn
1 month ago

Very thoughtful piece. It’s so very easy to be caught unaware of one’s vanity, a vice with which American elites—especially media elites and public intellectuals—are deeply infected. The infection is so obvious to those who live outside that bubble or echo chamber. A phenomenon like Vance sheds light on the well-distributed fraud which can be found everywhere under the surface of things. The light Vance shines is illuminated by many energies but we should not forget the value of his relative youth. It is the younger generation calling things what and as they see them.

Santiago Saefjord
Santiago Saefjord
1 month ago

Boomers are just jealous, they weren’t allowed beards, they got spanked by their greatest generation parents for even contemplating one… Haha

Laurence Siegel
Laurence Siegel
1 month ago

Oh hell, every hippie boomer had a beard once they were 18 (17 in my case) and out of the house. A beard is just a beard…and those Civil War generals looked pretty damn good.

jane baker
jane baker
1 month ago

He’s got a beautiful voice. He’s sounds sexy,in a good way. His wife is charming and beautiful I hear.Team Trump have all the feels. He can’t lose,or is that a dangerous statement to make.

Brendan O'Leary
Brendan O'Leary
1 month ago
Reply to  jane baker

She is also a good speaker.

Jerry Carroll
Jerry Carroll
1 month ago

Despite its occasional airy-fairy flights of fantasy here and there, this is a pretty solid article.

David Yetter
David Yetter
1 month ago

And Senator Cruz’s beard?

UnHerd Reader
UnHerd Reader
1 month ago

Does he have a beard? I never noticed….

Christopher Chantrill
Christopher Chantrill
1 month ago

There is something really deep and meaningful here, but I am darned if I can figure what.

Studio Largo
Studio Largo
1 month ago

The follicles. It’s all about the follicles.

Steve Jolly
Steve Jolly
1 month ago

Whether they envy the man or not, they should be terrified of J.D. Vance. If Trump wins and Vance can stay in his majesty’s good graces for four years, he stands to inherit the MAGA movement and it’s seemingly untouchable 40% of voters Trump’s great flaw is his style. He is unfailingly loud, combative, divisive, and reckless with his rhetoric. It’s not entirely an accident or a case of being thin-skinned. Trump is divisive because he has to be. He won’t win a straight up political debate under traditional rules and knows it. He has to get his enemies fighting under his terms on his battlefield, which means he basically turns the debate stage and the bully pulpit into a professional wrestling ring. It’s no coincidence that he’s been involved with WWE and is great friends with the McMahon family that runs it. His enemies never understood Trump, or the country. He could easily have been defeated. All they had to do was follow the old political rules and refuse to engage Trump on his level. They couldn’t do that, and they couldn’t win at mud wrestling, because they’re wealthy elites who don’t understand the people or the country outside of the globalized urban hubs. In their hyperbolic reactions, they made Trump’s narrative seem correct and revealed themselves to be exactly what Trump said they were, a bunch of privileged elites and bureaucrats who think they’re smarter than the people and that they know what’s good for the people and the people are mostly idiots who don’t know what’s good for them and have to be told what to do by their betters. Knowing America and its history, I could have told them they were digging their own graves, but I doubt they’d have listened. Instead, they played right into his hands at every single turn, even after they’d beaten him at 2020, through their prosecutions and continued focus on destroying the man, they kept his political narrative alive and made it seem even more believable. I can’t fathom why they do it really. Perhaps at the end of the day they’re just as prideful, vindictive, and thin-skinned as they accuse him of being.
Vance doesn’t have to mud wrestle to win. He went to Yale and can play the intellectual game. Trump has laid the foundation, creating the narrative of the common man versus a cabal of unseen, unaccountable, unelected, elites who rule the world through influence, deception, persecution, and finance. J.D. Vance can seize that narrative and take it farther by giving it a more agreeable face and arguing it in a more coherent way that can appeal to the more educated classes. He’s a unifying voice that understands subtler forms of persuasion and can use a softer tone effectively. If he’s truly a populist, and things fall his way, he could possibly build the movement into a wave of change on par with the New Deal. He could bury the Democrats for a generation in the same way FDR buried the Republicans for a generation. There’s still a lot of unknowns here and a lot of things that could happen and derail the train, but this is a story that’s getting awfully believable and the Democrats should be very afraid of that.

mac mahmood
mac mahmood
1 month ago
Reply to  Steve Jolly

And being a fraudster or a larcenous petty criminal is not a fault? He succeeded by tapping onto the idea that the white underclass existed because some of the black underclass was unfairly helped to escape from it. Obama being elected was further confirmation of that idea. It should not be forgotten that Trump was a leading and persistent promoter of the Obama birth certificate controversy. He still has not repudiated that, nor has he apologised for his single minded campaign to have five innnocent non-white children executed through the use of law. It is in his barely concealed racism that his attraction lies for the untouchable MAGA minded 40% of voters who come mostly from the South. In a sense he is the Confederate candidate.

Gayle Rosenthal
Gayle Rosenthal
1 month ago

J.D. Vance is Heartland, America ! I’ve never been so excited to VOTE ! His wife is lovely and obviously accomplished, and they make a perfect complement to President Trump and Melania.

Julia M
Julia M
1 month ago

Great article, I look forward to seeing how JD influences the politics in the long term, good on him!

Samuel Ross
Samuel Ross
1 month ago

I like his beard. Men without beards (some of whom look like overgrown boys to me) often find their look is much improved thereby ………

UnHerd Reader
UnHerd Reader
1 month ago

Sen. Ted Cruz has had a beard since 2019.

Santiago Excilio
Santiago Excilio
1 month ago

He has black hair, blue eyes and a shitty beard – so what?

Policies are what count. And he seems to have a bunch of those that are sufficiently attractive to enough people to make some ripples.

That’s politics.

Brendan O'Leary
Brendan O'Leary
1 month ago

It was all going well until the weird “beard” digression. I had hardly even registered Vance’s beard before then.

Justin S
Justin S
1 month ago

If I were an American citizen, I would vote for the presidential candidate who on being shot and knowing himself to be wounded and probably still in danger of death…had the presence of mind and the strength of human spirit…

“amid mortal danger, to consider how everything would look.”

Because the current alternative, is a very feable minded, doddery old codger, who should be sat beside his potting shed, and not allowed to be left in charge of the grand kids.

Scott Burson
Scott Burson
28 days ago

It’s now just a month later, and I’m not sure this has aged well.