There’s a Black Mirror episode — “Rachel, Jack and Ashley Too” — where Miley Cyrus plays singer Ashley O, whose minders distil her consciousness into a range of interactive dolls (the Ashley Too) for retail. As the real Ashley grows hostile to her bubblegum-cute persona, her aunt-slash-manager decides that she should be put in a coma and replaced with a hologram. A rogue Ashley Too recruits a fan to save the real Ashley, the hologram scam is scuppered, and the real Ashley gets even realer with some black eyeliner and nu-metal-ish music. Strike one for authenticity, guitar-based celebrations all round.
Except, if you knew about the #FreeBritney campaign, this felt like something else. Not a tech-flavoured parable about the commoditising effects of the pop industry, but a straight-up retelling of a story about Britney Spears, who for the past 12 years has had no legal control over her life while her family has made every decision for her. In 2008, Britney — who by then had been shockingly famous for a decade, since the release of “… Baby One More Time” — had a very public breakdown. She shaved her head. She attacked the paparazzi. She lost custody of her children for a time. She was taken into hospital strapped to a gurney, and all this was harrowingly documented by the eager press.
Around this time, I woke up in the middle of the night, turned on the World Service, caught the latest update on the Britney situation, and semi-consciously decided that the first thing I would do the next morning would be to write Britney a letter inviting her to stay with me. She just needed someone to look out for her for a bit, and boy am I good at looking out for Britney, who I’ve loved since the first time I saw the “Baby” video. I put a poster of Britney in her teenage bedroom in my own teenage bedroom and had to, excruciatingly, un-out myself when this led everyone to assume I was mostly into girls.
No pop star has ever arrived with such a perfect statement of what they are, and what they mean. Here’s the former Disney Mousketeer, now 16, surrounded by a pounding Max Martin production, big-eyed in school uniform and moaning out every word, absolutely desperate with desire — with love, because Britney’s S&M-skirting invitation to hit her (figuratively!) one more time is all directed at one baby. And of course, we all knew she was a virgin. That was part of the sell. She had to be in on it, didn’t she?
Maybe my 17-year-old self was making some generous assumptions about how far Britney was directing this, but don’t teenage girls always make generous assumptions about their command over the world? Anyway, the Britney template was established: half unstoppable purpose (hit me!), half hopeless supplication (when I’m not with you I lose my mind!). On top of this, by her second album, the irresistible phoniness of this confection was being acknowledged in songs like “Lucky”, a ballad about a “Hollywood girl” who’s “lost in an image, in a dream.” She had to be in on it. Didn’t she?
The best of Britney’s fame songs is probably “Piece of Me”, which was released in November 2007. In it, Britney — by then well into her “hot mess” era, with two broken marriages and one abortive rehab stint — goes in on her tabloid image. “I’m Miss American Dream since I was 17… Mrs She’s Too Big, Now She’s Too Thin,” she chants. The refrain is classic Britney, part come-on and part threat: “You wanna piece of me?” It sounded like someone throwing her own coverage back in the media’s face and taking charge.
Join the discussion
Join like minded readers that support our journalism by becoming a paid subscriber
To join the discussion in the comments, become a paid subscriber.
Join like minded readers that support our journalism, read unlimited articles and enjoy other subscriber-only benefits.
SubscribeWhy was this published here? Was the Daily Mail not paying enough?
I believe the DM pays very well. Perhaps they turned this down.
The article leads to the very thoughtful and universal last sentence which should make us all think very carefully.
It really isn’t either thoughtful or universal. It is undergraduate-level and niche.
There’s a sophomoric tinge to it for sure, but there’s also some thoughtful invitation to consider the sentence.
The last sentence is a banality that has been written (or expressed in films such as Misery) countless times since the 1960s.
First Miley Cyrus on Joe Rogan (I watched about two minutes before giving up), now Britney Spears on Unherd. I give up, I really do.
I found it interesting. What is it that fame does to people? A journalist described the phenomenon in the book Citizens of the Green Room, about Washington politicians and TV presenters constantly in the public eye, constantly watched, constantly recognised; always aware that someone is listening in, observing, either directly or surreptitiously, from the corner of their eyes. The private persona and the public persona. Few people in show business have managed to negotiate the road safely. Perhaps people who go into politics (show business for ugly people) have more life experience, eduction and had been vetted by a committee for the ability to survive public scrutiny and are surrounded by people who keep their feet on the ground.
My own view is that politics is show business for stupid people.
And where is the evidence to suggest that people in politics ‘have more life experience, eduction and had been vetted by a committee for the ability to survive public scrutiny and are surrounded by people who keep their feet on the ground.’?
EDIT? “If she succeeds in cutting her father from the conservatorship ” even if she’s eventually deemed too (in)competent to be released from it entirely.” Besides this, I wonder what it means to be famous for being who you are? Isn’t that the same as just being famous? Sorry to be nitpicky. It’s a worthy topic, and I appreciate the questions raised. Britney seems like a sad case.
Your edit makes sense, Alan. It was just a lapse on Sara’s part. I don’t agree with the famous for being who you are part. Some people are just famous for who they are, rather than for the power they have or, if an artist like Britney Spears, for their body of work. Paris Hilton is famous for being Paris Hilton. Britney Spears has a much more impressive body of work behind her than Paris Hilton, but surely Sara is right in saying she is at risk of being famous for being famous.
I did give it some thought. Some people like Paris Hilton and the Kardashians etc. are famous for being famous, only that. I didn’t think Britney fell into that category, although I agree that for anyone famous, a persona that’s beyond one’s control and divorced from one’s real achievements can develop and threaten to overwhelm. I do see that in Britney’s case. Thanks.
The word tragedy gets its meaning stretched here.
Should’ve married a royal like others in her ancient sisterhood.
“Under the Sun”, Goodbye Norma Jean……………….?
Maybe someone’s personal crisis should be kept personal rather than the subject of media articles. Does anyone’s conservatorship affect anyone else? Let’s leave Spears in peace. It’s not really anyone else’s business.
Does anyone know of a browser add in that enables complete suppression/avoidance of any article on certain subjects, or by certain authors?
I would love to have any mention of this pop singer forever gone from my world, as I would anything written by Polly Toynbee or Caitlin Moron. I am sure there are other topics/names I would like to add to the list.
I don’t follow celebrities very much, but did happen to read an article about her in a dentist office magazine, just about the time her father was given conservatorship. I remember seeing aerial photos of her mother’s home – a mansion in Hollywood I believe, nearly the size of Britney’s. Mom and dad were divorced, and her mom was running Britney’s career: cashing in, while Britney was crashing.
Meanwhile, dad still lived in the small house, I think it may have been a duplex, where they raised the family.
Perhaps the marketing campaign to freeBritney is being run by those that want to exploit her again for as much cash as possible, until she’s dead? Perhaps it’s easy to run such a campaign with fans that believe they are owed “my piece of her”?