Previously on UnPacked… I argued that the big tech companies were in trouble because their flagship products have nowhere left to go. The technology is now pretty much unimprovable; markets are becoming saturated; and how far they can go in monetising our data is subject to political and other constraints. Unless they can come up with new game-changing tech – something with as much potential as, say, the iPhone had ten years ago – investors will suspect that the tech giants have peaked or plateaued.
Where might this new direction come from? Batteries that charge instantly and last ten times longer would be nice, but then so would teleportation – and that’s not happening anytime soon either. When trying to spot the next big thing, we should focus on tech that already exists, but isn’t quite ready for mass market take up. Last year, I took a look at the potential of augmented reality (AR) – which might just fit the bill.
However, what the example of the smartphone teaches us is that game-changing IT products emerge from the coming together of several technologies not just one. The smartphone is the perfect combination of a high definition touchscreen interface; 3G/4G networks; social media and other mobile apps; plus the operating system and chip architecture to make it all work. The team matters as much as its members, indeed a smartphone is greater than the sum of its parts.
In a must read post on her blog, Sakunthula looks at what might be next constellation of star technologies:
“A few different technologies are finally starting to reach maturity for commercial use — HD sensors, predictive artificial intelligence, and 3D displays — and combined they can be used to reshape the way people interact with computers.
“This new way of putting together software and hardware can be called a ‘3D human-machine interface’.”
These 3D displays will include “haptic feedback” – the sense-of-touch equivalent to the visual feedback of a screen or the audio feedback of a speaker system. The vibration mode on your smartphone is a very simple haptic interface.)
What would be so revolutionary about this new human-machine interface? The author starts by explaining what’s so limited about our existing interfaces:
“Most computing, especially web and mobile, is mostly for consumption. The user provides very minimal input into the computer, but gets a lot of information out. With a few thumb swipes, the user can endlessly scroll through pages and pages of images, video and text.”
It’s true. When you think about the flow of information from machine to human, it is usually much richer, and certainly much faster, than anything the moves in the opposite direction. What we input via a keyboard, a mouse or a touchscreen is a mere dribble of data compared to the multimedia torrent we get in return.
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