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Inside the Center for Countering Digital Hate’s plan to ‘kill’ X

CCDH CEO Imran Ahmed. Credit: Center for Countering Digital Hate/YouTube

October 23, 2024 - 7:40pm

According to documents published in America by investigative reporters Paul D. Thacker and Matt Taibbi, “British advisers to Kamala Harris hope to ‘kill [Elon] Musk’s Twitter’”, demonstrating that “England, not Russia, is the culprit in a real foreign election interference story.”

They aren’t referring to the British Labour volunteers said to be assisting the Democratic candidate’s presidential bid, but instead to the Center for Countering Digital Hate (CCDH), a pro-censorship charity and campaign group co-founded in 2018 by Keir Starmer’s Chief of Staff, Morgan McSweeney. The political advisor is here ascribed quasi-magical powers, such that “no political operative in the Western hemisphere is more in demand than Starmer’s ‘Rasputin’, regularly hailed as a genius.”

To British eyes, that and other claims in the article — including that Starmer’s election victory “relied heavily” on the CCDH — look overblown. The organisation played no discernible part in Labour’s campaign, while McSweeney stepped down as a CCDH director on 6 April 2020, two days after Starmer became leader of the Labour Party.

But in a recent and thus far unpublished conversation with me, Imran Ahmed, a former Parliamentary aide who also co-founded the CCDH and serves as its chief executive, said a number of things that free speech advocates less radical than Elon Musk may find worrying.

He spoke of his “five-year plan” to make social media platforms “accountable” for their content, and to make it impossible for anyone to generate revenue from what the CCDH classes as “hate speech”. By this term, Ahmed doesn’t just mean overt expressions of racism or other prejudices, but rather what he calls “lies” and “disinformation”. In his view, “lies and hate are inextricably linked.”

What’s more, a glance at the CCDH website will confirm that its definition of lies is unusually expansive. It includes, for example, “the new climate denial” — not denial per se of the proposition that human beings and the greenhouse gases we emit cause global warming, but challenges to Government policies that are supposedly going to fix it.

According to Ahmed and the CCDH, these “lies” are “welcomed, enabled, and often funded by oil and gas tycoons”, and thus undermine “the politicians doing the hard work to green our economic models and incentives”.

McSweeney may have left, but the CCDH — which now has bases in both London and Washington, DC — is close to the new UK government. After the August riots, it was invited to an emergency meeting with senior officials from the Home Office, Ofcom, the Department for Science, Innovation and Technology, and the Metropolitan Police counter-terrorism unit. Here, it recommended the Government create new “emergency powers” allowing the state to order social media platforms to remove content deemed to endanger national security or public safety.

Thacker and Taibbi’s smoking gun was a set of leaked CCDH documents suggesting that “killing” Twitter/X really is high on its agenda, and has been for months. In April, a US federal judge dismissed a lawsuit Musk brought against the CCDH for supposedly costing it tens of millions of dollars in revenue after it exposed alleged “lies and misinformation” on X. This — with no irony intended — Ahmed portrayed as a famous victory for free speech.

When the CCDH was founded, Ahmed told me, few people took social media content seriously. Speaking of the spread of antisemitism, especially since the Hamas attack on Israel in October last year, he said it was now evident we had entered a “nuclear age of disinformation and hate”.

If that could be likened to the development of the first atomic weapons based on nuclear fission, Ahmed said the arrival of easily accessible AI tools and apps that create fake videos and imagery was triggering a much more powerful “digital hatred fusion bomb, a system where there’s zero marginal cost for creating the message itself”.

He also spoke of the spread of online channels that “normalised” self-harm and suicide, pointing out that the algorithms platforms use create online “bubbles” where people are fed a constant diet of a particular flavour of hatred, but not material that might undermine it. Ahmed also claimed that X had become “an absolute sewer of antisemitic disinformation and hate” under Musk’s ownership, but was equally critical of other platforms, especially YouTube, which, he said, remained the most influential of all.

Considered along with the CCDH’s definition of hate speech, it is Ahmed’s suggested legislative changes that may arouse concern for free speech. He said he wants to strengthen the Online Safety Act so platforms are forced to disclose full details of their algorithms, which is in itself a significant extension of state-led policing of the internet.

More fundamental is his “five-year plan” to invigilate and regulate social media advertising. Ahmed cited channels that had made money from false claims about George Floyd’s death, which he described as “racist disinformation merchants”, as well as campaigns against Net Zero and “conspiracy theories” about Covid-19.

McSweeney isn’t Ahmed’s only friend close to Starmer: another is former Labour Together director Josh Simons, the new MP for Makerfield. At the end of August, Simons wrote an article for the Jewish Chronicle that echoed some of Ahmed’s proposals for change and cited the CCDH’s work.

The CCDH is not about to play a decisive role in the outcome of the US election, and it didn’t much affect the British one. It probably won’t kill X, but it may still be on course to effect profound change.


David Rose is UnHerd‘s Investigations Editor.

DavidRoseUK

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Lancashire Lad
Lancashire Lad
28 days ago

There have been comments about the changes noticeable on Unherd in terms of content and also the “i’m not a robot” requirement. It looks to me very much like the editorial team have had to adapt to political interference following Unherd being subject to investigation a while back by a body such as CCDH (it may have been them or another similar quango); this was documented on here, but not the repercussions. Is that what we’re seeing now?
Morgan McSweeney is looking like the Labour equivalent of Dominic Cummings – out of control and having influence way beyond his capacity to comprehend the implications of his actions. He. like Cummings, was most likely using a political party as a platform rather than out of any sincere wish to engender a more cohesive social realm. This article then, is absolutely vital and dare i say it: should’ve been published much earlier in the day. Articles published late (in UK time) tend not to be read / reacted to quite as much. Perhaps this also is deliberate; whatever, i commend Unherd for publishing it.
There’s a real battle going on regarding the online world. We’re only just beginning to understand the full extent of how it can change not just our societies and political realms, but the very nature of humanity itself. Strap yourself in, and hang onto your seats!

Susan Grabston
Susan Grabston
28 days ago
Reply to  Lancashire Lad

And embrace scepticism (not its shadow – cynicism) as you seek to retain your critical thinking faculties for the ride!

Samuel Ross
Samuel Ross
28 days ago
Reply to  Lancashire Lad

I’m not a robot. 😉

Martin M
Martin M
28 days ago
Reply to  Samuel Ross

Only a robot would use that emoji….

Martin M
Martin M
28 days ago
Reply to  Lancashire Lad

I would be interested to know what proportion of UnHerd subscribers are UK based. I am based in Australia (West Coast), and find that I am often the first commenter on those “later in the day” articles.

Andrew R
Andrew R
28 days ago
Reply to  Lancashire Lad

It was the GDI (Global Disinformation Index) and Clare Melford who claim to be impartial but they clearly are not.. There was never a follow up piece to that “run in” with them.

https://unherd.com/2024/04/inside-the-disinformation-industry/

Hugh Bryant
Hugh Bryant
26 days ago
Reply to  Lancashire Lad

Imran Ahmed appeared on Triggernometry a while back. I wouldn’t be too worried by him. He’s a fairly typical rent-a-trot and quite dim. Flies into a spitting rage as soon as anyone points out, however politely, that he’s talking bolleaux, which he does almost incessantly. Not a serious threat.

B Emery
B Emery
28 days ago

“British advisers to Kamala Harris hope to ‘kill [Elon] Musk’s Twitter”, demonstrating that “England, not Russia, is the culprit in a real foreign election interference story.”

England is turning into Russia. Your government is going to impose draconian censorship laws common in places they tell us we should fight (so we can defend our western democratic values and freedom of speech).
The irony is beautiful but absolutely tragic.
They have forgotten that actually the British public aren’t that stupid that they need nannying over what they do on the Internet.

Martin M
Martin M
28 days ago
Reply to  B Emery

I’m not especially “pro-censorship”, but I do note that X is owned by Elon Musk, and I am as a matter of general principle in favour of things that make his life more difficult.

Brett H
Brett H
28 days ago
Reply to  Martin M

I am as a matter of general principle in favour of things that make his life more difficult.
Why?

Martin M
Martin M
28 days ago
Reply to  Brett H

Because he is a dangerous lunatic.

Brett H
Brett H
28 days ago
Reply to  Martin M

Hardly explains anything. What has he done to define him as “a dangerous lunatic”? Two things to be clarified there.

Chris Maille
Chris Maille
27 days ago
Reply to  Brett H

In his eyes, Musk is a hate criminal. He doesn’t understand it, but he feels this way because he has developed feelings of hate because of Elon Musk. They want to eradicate everything and everyone who makes them hate. That’s what ‘hate crime’ is all about.

Martin M
Martin M
27 days ago
Reply to  Chris Maille

We’re all entitled to dislike public figures. I dislike Musk.

Martin M
Martin M
27 days ago
Reply to  Brett H

He thinks he is “above the law” for a start. Also, he has turned X into a haven for ultra-Right Wingers.

Brett H
Brett H
26 days ago
Reply to  Martin M

he has turned X into a haven for ultra-Right Wingers.
How do you know this? Are you reading it?

UnHerd Reader
UnHerd Reader
27 days ago
Reply to  Martin M

Perhaps someone in power decides you are a dangerous lunatic and decides to make your life more difficult. Btw, is SpaceX dangerous lunacy? Tesla? Starlink?
Are youbon a position to defend yourself from government and Intel agency schitz who decide to mess you up?
You appear to be the dangerous lunatic.

Martin M
Martin M
27 days ago
Reply to  UnHerd Reader

It’s not those things specifically (although I am no friend of electric cars), it’s Musk personally. If, say, Jeff Bezos rather than Musk owned those things, I would have no issue.

Hugh Bryant
Hugh Bryant
26 days ago
Reply to  Martin M

You dislike Musk but admire Bezos? Weird.

Matt Sylvestre
Matt Sylvestre
27 days ago
Reply to  Martin M

Tell that to the people in developing nations that now have internet or to the astronauts who will be rescued by his space craft… Your vitriol against him smells a lot like jealousy…

Martin M
Martin M
27 days ago
Reply to  Matt Sylvestre

You misunderstand. I don’t dislike the things he has done (for the most part). I dislike HIM.

Rocky Martiano
Rocky Martiano
26 days ago
Reply to  Martin M

But you can’t explain why. Irrational, if not quite a dangerous lunatic.

James Twigg
James Twigg
28 days ago
Reply to  Martin M

Why would you want to make the most dynamic, intelligent, driven and successful member of his generation life more difficult? Very rare and unique people like Elon Musk move humanity forward.

Martin M
Martin M
28 days ago
Reply to  James Twigg

He is absolutely mad, and deeply unpleasant. Just looking at his puffy, sweaty face makes me feel unwell. I have always wondered why the conspiracists are so down on Bill Gates. If you need a textbook “Bond Villain” baddie, Musk ticks every box.

UnHerd Reader
UnHerd Reader
27 days ago
Reply to  Martin M

So at the end ofvthe day you are just a stupid pebble in an empty can:
Nothing but useless noise.

Martin M
Martin M
27 days ago
Reply to  UnHerd Reader

Coming from a guy who doesn’t even post under an actual name. I appreciate this site is full of Musk fanboys, but I am not one of them.

Hugh Bryant
Hugh Bryant
27 days ago
Reply to  James Twigg

There are some people who, if the BBC said the moon is made of cheese, would be looking for it in Waitrose.

B Emery
B Emery
28 days ago
Reply to  Martin M

Is that because he’s super cool and makes space rockets and you don’t?

Martin M
Martin M
28 days ago
Reply to  B Emery

I understand he was bullied at school. That makes sense. If he’d ever gone to a school I attended, he would have copped it big time for sure (creepy weird kids did, at least in my generation). I suspect he is the way he is because his school days were so horrible, and he’s trying to get the world back.

Brett H
Brett H
28 days ago
Reply to  Martin M

I’m beginning to wonder what your school life was like.

Ernesto Candelabra
Ernesto Candelabra
28 days ago
Reply to  Brett H

It sounds like it might have been in Russia.

Martin M
Martin M
27 days ago

Australia actually, but I appreciate that the likes of you don’t understand the difference.

Hugh Bryant
Hugh Bryant
26 days ago
Reply to  Martin M

Australia actually
Ah, that explains it: the country that discovered woke just as everyone else decided it’s all a bit naff, eh? Still, New Zealand is worse.

Martin M
Martin M
27 days ago
Reply to  Brett H

I enjoyed it, as it happens.

Paul T
Paul T
28 days ago
Reply to  Martin M

Surely you meant “and he’s trying to get back at the world”? Tut tut, your cover is almost blown with this careless syntax, but nice use of an Oxford comma – you do pay some attention to your orders!

Martin M
Martin M
27 days ago
Reply to  Paul T

What? It is an immutable law of nature that in the comments section of every English-language website, there’s is always a self appointed member “English Language Police”, who adds nothing to the debate, but smugly corrects what he considers to be incorrect use of the language.

Hugh Bryant
Hugh Bryant
26 days ago
Reply to  Martin M

there’s is always a self appointed member (of the) “English Language Police”
Yes, that’s always going to be bad news for Australian commenters.

B Emery
B Emery
27 days ago
Reply to  Martin M

It’s the creepy weird ones that grow up to be really interesting and break technological boundaries and blow your mind though.
The ones that do the bullying are the ones that love censorship organisations, covid lockdowns and generally being bossy. Obviously it fits the school bully mentality well. They have to persecute those that are different because they don’t have an original bone in their body and so lacking in their own abilities and imagination they feel like everyone else should be docile sheep conformists like them.

Martin M
Martin M
27 days ago
Reply to  B Emery

Thanks for the analysis, Dr Freud.

Brett H
Brett H
27 days ago
Reply to  Martin M

Well your views are very extreme in a liberal society. You have a very 50s Cold War mentality which is quite unusual these days. Most people I know that have opinions like yours are long gone from this world. Good on you for sticking to them, but your view of Musk is a bit of a mystery.

Paul T
Paul T
28 days ago
Reply to  Martin M

Admitting that bigotry is fine if it suits you is both shocking and revolting.

Martin M
Martin M
27 days ago
Reply to  Paul T

I apologise, Your Holiness. I didn’t realise the Dalai Lama posted on here.

Hugh Bryant
Hugh Bryant
27 days ago
Reply to  Martin M

The best thing about Musk apart from the cars, rockets and PayPal is that he so annoys puritanical authoritarians and busybodies. Long may he thrive.

Martin M
Martin M
27 days ago
Reply to  Hugh Bryant

He annoys a lot of people (unsurprisingly). I am fond of those bumper stickers that are starting to appear on Teslas: “I bought this before I knew Elon was Crazy”.

Hugh Bryant
Hugh Bryant
26 days ago
Reply to  Martin M

He annoys a lot of people
As I said: the best thing about him is that he annoys the kind of people who signal their virtue with bumper stickers.

James S.
James S.
27 days ago
Reply to  B Emery

Oceania has always been at war with Eurasia, comrade.

Paul T
Paul T
28 days ago

Unfortunately it seems that almost any outside involvement with the Labour Party is aimed at fundamentally changing the social fabric of this country without consent.

Ethniciodo Rodenydo
Ethniciodo Rodenydo
27 days ago

The question is who is Imran Ahmed, who is he related to, where did he get his money from and how do we hold him accountable

Adrian Helen
Adrian Helen
27 days ago

Watch or listen to him on Triggernometry. Very revealing. He embodies everything that’s wrong with current efforts to control people’s behaviour.

Dustin Needle
Dustin Needle
27 days ago

Don’t worry journalists – it’s only going to affect that nasty Elon.
Once they’ve achieved that (and of course embedded legislation within an international perma-treaty) you won’t be next…
I’m sure it will all turn out just fine. Maybe keep Fridays free for compulsory prayer.

mike otter
mike otter
27 days ago

There is some sense in regulation of social media but that would be for eg – people creating fake CVs on linked-in to obtain work by deception, or advocating for terrorism, fgm etc. So it has to have a regulatory content based on known harms and outcomes. Censoring people who disagree with socialism (a religion) warmism (an un-proven theory) simply won’t work: it will be “whack-a-mole” with the added disadvantage for the likes of mcsweeney and starmer that ideas forced underground get more traction because of this.The current flourishing of antisemitism across the broad left and trad far right is a good example: Combat 18 and sandal wearing yoghurt knitters can bond over their shared hatred of pyramid builders, can they bury the hatchet sufficiently far away to work together in government? i doubt it !

Hugh Thornton
Hugh Thornton
27 days ago

The odious CCDH is not at all transparent about who funds it. This is important because they themselves spread lies and hate in their pro-vax campaign. How much money did they get from pharmaceutical companies? How much are they getting from Musk’s competitors? Disgusting and untrustworthy.

UnHerd Reader
UnHerd Reader
27 days ago

Shutdown this Orwellian nightmare, disband it, destroy its files and records, and jail its leaders. That photo is the photo to describe, “The banality of evil.”

UnHerd Reader
UnHerd Reader
12 days ago

Ahmed was in Triggernometry recently. He thinks “men can’t become women” is hate speech and speciously claimed he knew nothing about feminists banned from Twitter for saying just that. So he is a liar and a danger to women and children