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Have Tory politicians learnt from their widely-mocked use of social media during the general election campaign? Whatever the case, one leadership candidate is doubling down on capturing the youth vote. James Cleverly’s campaign posted its own take on a popular meme featuring Canadian rapper Drake this afternoon, all while nicking Jeremy Corbyn’s slogan of “JC for leader”.
How are the rest of the Tory field faring? Robert Jenrick’s online campaigning has been acclaimed as “slick”, while Kemi Badenoch has kept her social media feed peppered with attacks on Labour. They still have some catching up to do when it comes to matching Reform for Zoomer appeal.
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