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Could Elon Musk make Farage king? Revolutionary change is coming

Stuart Mitchell/Reform UK/PA


December 19, 2024   6 mins

Morgan McSweeney, Dominic Cummings and Tony Blair. They represent wildly different political traditions and instincts, but to spend any time with them is to be immediately struck by how closely their analyses can overlap. And right now, their Venn diagram has taken on a particular relevance as British politics contemplates the future of Nigel Farage and Reform UK.

It might sound absurd to the casual observer. These men hold wildly varying beliefs and, in many ways, define themselves in direct opposition to each other. McSweeney’s entire project is predicated on the idea that Blair’s “radical centrism” is not only out of date but politically objectionable for not taking seriously the working classes Labour exists to represent. Blair, in turn, remains eyerollingly dismissive of McSweeney’s “blue” Labourism and his attempt to win back the disaffected old voters lost in the years of high Labour liberalism. Both men, in their different ways, reject out of hand what they would see as Cummings’s brand of anarcho-conservative populism. Cummings, meanwhile, believes that McSweeney and Blair are both achingly anachronistic in their understanding of the modern world and what is necessary to make the British state function.

 

And yet, there is much that binds these three figures together. Within weeks of entering No. 10, McSweeney had come to the same conclusion as both Cummings and Blair: the British state, in its current form, is not fit for purpose and needs what Keir Starmer has since called “a complete rewiring”. Of all the influential figures in British politics, Blair and Cummings today are among the most convinced of the seismic nature of the coming technological revolution, not just for jobs and wages, but for politics itself. All three are also convinced that without fundamental reform, the duopoly which has ruled Westminster since Labour broke past the Liberals in the Twenties may not have long for this world.

With the election of Donald Trump in November, and the rise of Elon Musk as a figure of epochal power, Westminster has entered into a tailspin of speculation about the prospect of Nigel Farage being the figure who might finally put this teetering political system out of its misery. Despite having only five MPs to Labour’s 402, there is now open speculation that Farage may not simply expand his party’s presence in parliament at the next election, but win the next election, becoming prime minister himself.

Farage himself plays up such speculation for obvious reasons. “We are about to witness a political revolution the likes of which we have not seen since Labour after the first world war,” he told The Spectator Parliamentarian of the Year awards. “Politics is about to change in the most astonishing way. Newcomers will win the next election.”

It is worth stressing at this point that the barriers to a Reform victory remain enormous. To win outright, Farage would need to double the party’s vote share and see both Labour and Tory support collapse. Reform now lies in second place in 98 constituencies, 89 of which have a Labour MP. The Tories, meanwhile, are in second place in 292 seats, 218 of which have a Labour MP. The fundamentals of British politics, in other words, make it far harder for Reform to win the next election than the Tories.

Historically, too, it is hard to find any precedent to bolster the idea that Reform can go from five MPs to a majority in one term. The Labour Party won its first seats in 1900. By 1918 it had increased its representation to 57 seats and then 142 in 1922, when it finished second for the first time with 30% of the vote. Still, it was not until 1923 that Ramsay MacDonald became prime minister at the head of a minority administration, and 1945 before Labour won a majority.

Yet what is remarkable is how many serious political operators and insiders in British politics now believe that there is a plausible (if still unlikely) chance of Farage becoming prime minister in 2029 or 2034 because the old rules no longer apply.

Blair’s view, for example, is that just as the industrial revolution gave rise to new political movements, so too will the technological revolution we are now entering. A world of automation, AI, Silicon Valley and China simply cannot sustain the same political divides which existed at a time of industrialisation and mass trade unionism. In Blair’s view, only if the two main political parties reform to reflect the reality of the world that now exists — or will soon come into being — can they hope to survive.

Cummings, similarly, believes the conditions are coming together for a period of far deeper and darker upheaval; the failure and corruption of the old order will become so systematic that it breaks down at rapid speed. Brexit, in his view, was an attempt to get ahead of this change. The revolutionary nature of AI, which may wipe away the industries on which Britain depends — law, accountancy, finance and the creative arts — will only accelerate the implosion, Cummings suspects, releasing forces as unpredictable as they are unmanageable.

These forces could combine to squeeze the life out of British industry just as Donald Trump sends the US economy into overdrive with his programme of massive tariff increases, tax cuts and spending reductions. It is a perfect storm. And at this point of chaos, a Trump-light alternative in Britain, fuelled with money from Elon Musk, could sweep Farage into power. Given the right funding, senior figures in the wider Conservative movement believe that Reform could launch a hostile takeover of the weakened Tory party, like a spider crab shedding its old shell as it grows.

“Senior figures in the wider Conservative movement believe that Reform could launch a hostile takeover of the weakened Tory party.”

In one sense, it is possible to see Blair and Cummings as the yin to the other’s yang. Cummings sees history as a dark, chaotic process of disorder and renewal, while Blair cannot escape his faith in progress. Both, though, see the world entering a period of climactic change which may result in something entirely new coming into being.

Enter McSweeney, whose politics are less sweepingly visionary than either Blair or Cummings, rooted in the grind of British life rather than the sweeping historical forces which will or will not overwhelm the country. Yet he too recognises the global move towards conservative populism, and believes, for Labour’s part, that only tangible improvements in people’s everyday lives will be enough to hold back the Faragist advance. His party’s campaign strategy for 2029 is already set: don’t risk a return to chaos with Farage and Badenoch.

Earlier this year, in advance of the election in June, McSweeney and his team in Labour HQ analysed every possible threat to a Labour victory, including from Reform. All potential vulnerabilities were identified and, where possible, closed down: Green pledges abandoned, spending plans watered down, and language around immigration and Brexit tightened up to leave no doubt in voters’ minds. As part of this work, the party’s most senior figures delved into the danger of Farage’s insurgency. McSweeney had two essential observations which guided Labour’s strategy: first, in the election in 2024, Reform would probably help Labour by splitting the Conservative vote; second, that this story could change dramatically by 2029.

The truth is that Reform remains more of an existential threat to the Tories than Labour. It is far from impossible that Labour will limp through both this term and a second because the Right has split in such a way that even with less than 30% of the vote, Starmer remains in power with Liberal Democrat support.

But the nature of Britain’s electoral system means that once a threshold has been passed, the barriers which once held an insurgent party from growing can suddenly accelerate its rise. The model here is the SNP in Scotland, which rose from six seats out of 59 in 2010 to 56 in 2015. Those looking for straws in the wind point to the recent council by-election victory for Reform in St Helens in Merseyside, one of the safest Labour constituencies. In a ward where there was hardly any Tory vote to cannibalise, Reform topped the poll in a first past the post.

The central reality of British politics today is that the window of possible outcomes appears to be widening at an astonishing speed. We have never before been in a position where an insurgent political party is level-pegging with both main parties while being supported by both the richest man in the world and the most powerful.

Nigel Farage may finish the next election in second place in the popular vote and fourth in terms of actual MPs. Alternatively, he may follow in Ramsay MacDonald’s shoes by leading his party into second place in a hung parliament and become Prime Minister of a minority government. But the most remarkable fact of British politics today is that the best observers I know are no longer able to say which one of these two scenarios is more likely.

Looking at where the McSweeney-Blair-Cummings venn diagram overlaps, we can draw one central conclusion: revolutionary change is coming. The question is: who will thrive in the chaos it unleashes?


Tom McTague is UnHerd’s Political Editor. He is the author of Betting The House: The Inside Story of the 2017 Election.

TomMcTague

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Ernesto Candelabra
Ernesto Candelabra
2 hours ago

‘Green pledges abandoned’.

Did anyone remember to tell Miliband?

Samuel Ross
Samuel Ross
9 hours ago

What is the use? There will be no elections (I think?) until 4 and 1/2 years have passed ….

Matt M
Matt M
1 hour ago
Reply to  Samuel Ross

Perhaps things will come into focus long before then. We were pretty certain from 2022 that Labour would win a majority in 2024 because they were dominating the polls. It is quite possible – even likely – that Reform will be leading the polls next year.
If they do, I would expect Conservative voters to move en masse to Reform (I know I will, without hesitation, if they look like the best bet on the Right). If the Tory voting intention share collapses, MPs will also begin to move and the Reform parliamentary party will grow rapidly.
If Musk senses that the move is on, he may very well turn on the taps and Reform could have paid staff running operations in a hundred or so target seats.
The Tories would likely have to sue for peace and take a junior role in any pact. They would focus on the South of England leaving Reform the rest of the country.
So by, say, 2026 it might be clear which way the wind is blowing. It certainly seems unlikely that 2TK will turn around Labour’s fortunes.
Game on!

Citizen Diversity
Citizen Diversity
6 hours ago

The portrait of Trump above and behind these three apostles looks like those 19th century lithographs of the Saviour. All serene, with the clouds parting above his head to reveal the heavenly light resembling an aureole, and sunbeams bursting through the clouds as the darkness clears away.
Is the President dressed as a cricketer to impress the English?

Seb Dakin
Seb Dakin
4 hours ago

I hope to God that portrait was an unsolicited gift, because otherwise it means he commissioned it himself.
Thanks anyway for pointing it out. I had a good chuckle.

Peter B
Peter B
4 hours ago

Obviously the greatest cricketer that ever played the game. You don’t remember his 200 before lunch at Miami batting against Holding, Garner, Lillee and Warne ?

Maverick Melonsmith
Maverick Melonsmith
2 hours ago
Reply to  Peter B

He is a good sportsman. After all, he beat Tiger Woods at golf.

Lancashire Lad
Lancashire Lad
3 hours ago

It’s rubbish isn’t it. Whatever anyone says, it should never be classed as “art”.

Maverick Melonsmith
Maverick Melonsmith
2 hours ago

Surely Musk has to be banned from making donations to British political parties. He is a South African. He has no business meddling in British politics.

Jane Cobbald
Jane Cobbald
1 hour ago

I’m sure he’ll have companies in the UK. One of them can legitimately make a donation.

Mike Doyle
Mike Doyle
1 hour ago

The West has regularly told other countries how they should govern themselves, so how does this differ?

William Amos
William Amos
55 minutes ago

If only those well-meaning Britons who support ‘taking back control’ and asserting British Sovereignty and Autonomy could see how servile the image of Mr Farage ‘going to Canossa’ at Mar-a-Lago and seeking President Trump’s Ultramontane blessing and commission alongside Mr Musk’s financing is – when viewed from any other angle than that of blind enthusiasm.
Would Farage make of this Kingdom a Trumpal Vassal? Receiving the crown back at the hands of a foreigner?

Katharine Eyre
Katharine Eyre
3 hours ago

In one sense, it is possible to see Blair and Cummings as the yin to the other’s yang. Cummings sees history as a dark, chaotic process of disorder and renewal, while Blair cannot escape his faith in progress.
I think they both look at the same sort of dynamics and choose to interpret them in different ways: Cummings pessimistically, Blair optimistically.
Looking at where the McSweeney-Blair-Cummings venn diagram overlaps, we can draw one central conclusion: revolutionary change is coming. The question is: who will thrive in the chaos it unleashes?
Cummings, because his dark mind is geared towards expecting it and planning scenarios out in his mind that might help to cope with it.

Last edited 3 hours ago by Katharine Eyre
William Amos
William Amos
1 hour ago

And yet, there is much that binds these three figures together. Within weeks of entering No. 10, McSweeney had come to the same conclusion as both Cummings and Blair: the British state, in its current form, is not fit for purpose and needs what Keir Starmer has since called “a complete rewiring”.

“Better a wise fool than a foolish wit.”
I must be one the only fool who think the British Constitution is functioning very well and showing remarkable flexibility and robustness.
I am always wary of individuals who reach for mechanistic metaphors for the life of the state. The correct interpretative model for our living Constitution is that of an organic entity, not a machine for governance. The Body Politic. That is our most priceless and ancient inheritance in this Kingdom.
Much of the angst and tension in our political moment, it strikes me, is because the whole political nation does “groaneth and travaileth in pain together”.
Impatient of the upshot we mistake the pangs of healthy labour with a malfunctioning machine.
We would all like to “trammle up the consquence and leap the world to come… that one blow might be the be-all and end-all” but in our Constitution the process, both formal and informal, is part of the national purgation.
As with the Commons during Brexit, which I thought was a model for Parliaments the world over – that so hot a disagreement could be contained within the stretched bounds of peaceful disagreement – the Constitution is operating at white hot efficiency to accomodate the new political realities without breaking.
We will have to see if France, Germany or the United States, with their dead paper Constitutions can accomodate the change that is coming without a political dissolution. I have my doubts.
Makes you proud, or grateful, to be British.

Last edited 1 hour ago by William Amos
Mike Doyle
Mike Doyle
1 hour ago
Reply to  William Amos

The loudest voices for constitutional change are from tyrants and losers.

Jonathan Nash
Jonathan Nash
2 hours ago

Just reading a book – The Coming Wave – by the founder of DeepMind. If he’s right, the World is going to be utterly different in about 20 years’ time. I mean science fiction different.

RA Znayder
RA Znayder
21 minutes ago

It doesn’t seem particularly healthy that (foreign) oligarchs are meddling so much. Whether you agree with the oligarch or not.

Prashant Kotak
Prashant Kotak
11 hours ago

Very nice article, and to celebrate it, here’s a song which feels just right for the occasion.

https://youtu.be/5VLXT4Cj6ts?si=o_Y2aGF4TkeOSyCE

Matt M
Matt M
1 hour ago
Reply to  Prashant Kotak

With Trump’s portrait you could have gone with I don’t like cricket

Prashant Kotak
Prashant Kotak
1 hour ago
Reply to  Matt M

🙂

Citizen Diversity
Citizen Diversity
6 hours ago

The objective is to save the legacy political parties?

j watson
j watson
3 hours ago

I re-scanned article thinking Author must have mentioned the SDP and what eventually happened to them. At one point they were ahead in the Polls in 81. But silent. Bit of an omission I think.
Now doesn’t everyone think the time they are in is the most eschatological? It can sell books for sure, but isn’t the truth things in past, the West at least, evolved and a crunching revolution wasn’t quite what happened. Author refers to how AI may transform critical sectors of the UK economy and there is something in this, but bringing it back to Reform, they certainly don’t have any ideas or insights for this coming change. Quite the contrary – they want to freeze time and go back at least a couple of decades.
More broadly Reform’s problem is when they start to get pressed for real policy propositions across all areas well beyond the rage amplification about immigration. They will run into v real internal differences. Come 2029 it is unlikely the electorate going to be keen on a cuts in public services, esp if AI making more insecure, too. So what’s Farage et al going to propose? Anti-immigration will only get them so far. They will also need to acquire depth in candidate quality, or quickly one nut-job after another will undermine the project as they gain more time in the spotlight.
Nonetheless it’s certainly a warning to both main parties.

Last edited 3 hours ago by j watson