by Noah Carl
Monday, 17
May 2021

Apple’s casual sacrifice of Antonio García Martínez

Petitioners demanded an investigation — the tech firm chose to fire him instead
by Noah Carl
Former Apple employee Antonio García Martínez

Last week it was reported that Apple had recently hired Antonio García Martínez, author of the 2016 book Chaos Monkeys, which gives an insider’s perspective on Silicon Valley tech culture. Garcia Martínez has now been sacked, following a petition signed by over 2,000 Apple employees.

This is actually not the first tech company from which García Martínez has been ejected. From 2011 to 2013, he was director of Facebook’s Ad Exchange, but the company fired him “for a variety of reasons, he says, including insubordination”. However, the man’s latest run-in with controversy stems not from anything he did at Apple, but from what he wrote in his book five years ago.

According to the petitioners, García Martínez has a “history of publishing overtly racist and sexist remarks” which “directly oppose Apple’s commitment to Inclusion & Diversity”. They provide a number of examples — taken out of context — from Chaos Monkeys, such as the statement, “Most women in the Bay Area are soft and weak, cosseted and naive despite their claims of worldliness, and generally full of shit”.

Based on their concern that García Martínez’s presence at Apple will “contribute to an unsafe working environment”, they demanded “an investigation into how his published views on women and people of color were missed”, as well as assurance that he “and any who share his harmful views will not be involved in hiring, interviewing, or performance decisions”. Apple decided to simply fire him instead.

I can see why people wouldn’t appreciate García Martínez’s irreverent writing style, but the book — which received many positive reviews — was written in personal capacity five years ago. Organising a petition to denounce him now is just malicious. And claiming that he will “contribute to an unsafe working environment” is absurd — construction sites and oil rigs are unsafe working environments, not office-bound tech companies.

Of course, García Martínez’s detractors believe he’s just another example of the sophomoric “tech bro” culture that pervades Silicon Valley.

More interesting than the Apple employees’ collective denunciation of García Martínez is the company’s decision to fire him. (Even the petition didn’t call for his firing.) They must have known about his controversial statements, as they caused a bit of a stir when the book was published, and it was a New York Times bestseller. This suggests the company fired him to placate the mob, rather than because they had a principled objection to what he wrote.

Of course, Apple – like most large companies nowadays – has painted itself into a corner when it comes to dealing with these kinds of accusations, given its own stated promises to be more “inclusive”.

The incident is yet another indication of big tech’s willingness to censor anyone who offends the sensibilities of its young and increasingly woke workforce. Though García Martínez will probably weather the storm (he once complained about his pay at Facebook falling to “just $550,000 a year”), what it says about companies like Apple is more concerning. It’s no longer good enough to say the right things today; you now have to make sure you didn’t say the wrong things in the past. And if enough of your colleagues kick up a fuss, you’ll get hung out to dry.

Noah Carl is an independent researcher and writer. You can follow him on Twitter @NoahCarl90

Join the discussion

  • I seem to remember suicides in the Apple factory in China (or Far East) a few years ago? Chernobyl or Fukushima. They feel more like an unsafe working environment.
    This is driven by narcissism in the form of being able to effect significant change through being offended, more than likely because Apple employees who likely complained are an employee number with little to no influence. Even Apple has dogsbodies, college grads who feel unchallenged and demotivated when they found out 3 months after getting used to their salary, they are not treated as special, are unseen and feel trapped by massive debts and so now what, 40 years of that?
    I saw this in call centres. Bright people who thought they were on the up, quickly demotivated by flat structures, poor organisation of work with no ability to self manage and bored/angry people create trouble for distraction and more. Ive seen people take pleasure in having a little power to make someone else suffer. NARCISSISM.

  • Apple isn’t seen as the trailblazer it once was and I hear the best engineers want to work for Tesla now

  • The truly worrying thing is the ease with which management caves in to the ethically driven demands of a probably quite young workforce. Granting moral authority to their staff may seem inclusive and egalitarian but they are enabling an intoxicating level of group power.

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