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Why the Conservatives have a shot in London

Sadiq Khan has been slipping in the polls. Credit: Getty

September 27, 2023 - 3:30pm

When the Conservatives won the Uxbridge and South Ruislip by-election, there was a temptation to get carried away by the result.

Squeaking home by a handful of votes obviously had an outsize and useful effect on how the three by-elections were reported, but a result so heavily shaped by local factors cast only very limited light on the national picture.

Yet it seems the capital might be about to give Rishi Sunak another fillip: recent polling says the Tories are only three points behind Labour in the race for the London mayoralty.

Now, one swallow does not a summer make. Yet allowing that the odds still favour Sadiq Khan, the fact that a win for Susan Hall in May is apparently so plausible is remarkable, especially when the Tories are so far behind in the national polls.

London leans liberal, if not always in its social attitudes then reliably in its voting patterns. That Boris Johnson was able to twice win City Hall was taken as testament to his ability to reach out beyond traditional Conservative voters; there was and remains concern in the party that he would prove an historic exception.

At Westminster, meanwhile, the Tories’ position in the capital is decaying. Seats which David Cameron either won or came close to winning in 2010 now have five-figure Labour majorities; veteran MPs such as Theresa Villiers and Iain Duncan Smith won only narrowly in 2019, during a national landslide, and are surely doomed.

Hall, who launched her campaign beneath a replica Spitfire and has been dogged by revelations about her injudicious tweeting, is no Johnson. So what could her pathway to victory be?

It can be narrower than his, for starters. Earlier this year the Government switched the voting system to first-past-the-post, which means no second-round runoff where Left-leaning voters who backed the Liberal Democrats or Greens can switch.

Should significant numbers of them stick with their first preference, that will hurt Khan, likely much more than Reform UK (whose vote has never yet lived up to its polling) hurts Hall.

But the critical factor may be that the mayor’s policies, most obviously the expansion of the Ultra-Low Emission Zone, could have been precisely calibrated to energise voters in outer London, where the bulk of the Conservative vote lives (and drives).

If the campaign comes down to who can better mobilise their base, that could very well tip the balance.

Whether that represents a long-term future for the Tories in London is less obvious. Outer London is no more immune to change than the Blue Wall, and equally vulnerable to being settled by angry, Left-leaning voters priced out of the city proper by spiralling rents and property prices.

There are urban cohorts, such as the “Cautiously Hopeful Strugglers” identified by YouGov, still prepared to give the Conservatives a hearing. But that opportunity will be squandered if the party doesn’t bother to develop a policy offer for them, and settles for eking out another historically-exceptional win from its comfort zone.


Henry Hill is Deputy Editor of ConservativeHome.

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Dougie Undersub
Dougie Undersub
6 months ago

As I keep saying, Europe is not drifting Right and Britain is not moving Left. What’s happening is that voters have finally spotted how useless their elected representatives are and are moving away from the incumbents. That’s good for Labour in general but bad for Labour in London, where Khan is every bit as hopeless as the Tory Government.

Jim Veenbaas
Jim Veenbaas
6 months ago

Is there even a left and right in Britain? They all seem to share the same rigid, unhinged beliefs.

Caradog Wiliams
Caradog Wiliams
6 months ago
Reply to  Jim Veenbaas

There is a no Right but there is a Left – it is not obvious at the top of the tree.
The nonexistent Right is a group of well-educated, fairly rich people who enter politics as a career. Their backgrounds make them lean to the right of the Left.
The Left is a real mixture: trained Marxists, northerners who are not as posh as people from the south, Welsh speakers, real activists – people who actually work in the community with the homeless, etc. This mixture is given a friendly face by a leader who is a barrister, who talks well and has almost no politics, someone who has to hold the group together.
I have visited Montréal a few times and we stay in a house of passionate Trudeau supporters. I have always wondered – is this just a language/Quebecois thing?

Simon Blanchard
Simon Blanchard
6 months ago
Reply to  Jim Veenbaas

You’re correct. Left and right are pretty archaic terms now. I lean left economically and right socially. Most of my friends to varying degrees are the same. It should worry both parties that so many of us are politically homeless.

Martin M
Martin M
6 months ago

That’s interesting. The opposite of me. I lean Right economically (or at the very least, “Right” as that term was understood in my young adulthood), and Left socially (although I prefer the term “progressive”).

Hilary Easton
Hilary Easton
6 months ago

It should, but it doesn’t seem to. Both parties are more worried about their slightly unhinged activist members than they are about the relatively sane voters.

Eric Parker
Eric Parker
6 months ago

Keep saying it because you are right. Something like 70% of AFD voters in Germany say disillusion with the mainstream parties is their motive for supporting the party- not any particular liking for AFD policies.

There are many people on the left who also feel they have nowhere to go – or parties to vote for who didn’t fall for such mindless things as COVID lockdowns and net zero.

Glyn R
Glyn R
6 months ago

Khan has been terrible for London. I truly hope he is not re-elected. Frankly, I wish the office of Mayor was swept away for as far as I can see it is just yet another layer of useless government that merely gobbles up taxes from the already overtaxed and achieves nothing of real importance.

Last edited 6 months ago by Glyn R
Champagne Socialist
Champagne Socialist
6 months ago

Susan Hall is a hideous candidate, therefore an excellent Tory choice, who will get crushed by Khan. She’ll lose by 30 points.

Last edited 6 months ago by Champagne Socialist