The answer surely is that if you try to capture hearts and minds you need to target your audience in the way most likely to appeal to them
James Watson
2 years ago
The Russians appear to be largely waging what could be called a very old-fashioned ‘Clausewitzian war’ in the sense that they seem to be aiming at depriving their enemies of the capacity to resist meaningfully rather than ‘changing hearts and minds’ or ‘nation-building’. Hence they do not need to occupy the country for any prolonged period and shouldn’t get bogged down by an insurgency. However, if ‘denazification’ is truly an aim then they are condemning themselves to getting bogged down in a quagmire in Galicia that they would almost certainly lose (albeit by eventually declaring victory and getting out as quickly as possible).
Ian Stewart
2 years ago
The Russians have lost the social media war big time on this one. Brilliant tactics from the Ukrainians, especially Zelenksy with his wee videos.
I feel like Jamie Lee Curtis listening to John Cleese speaking Russian in A Fish Called Wanda, since even as a bloke I’m seduced by the Cyrillic language of Zelensky and I haven’t a clue what he’s saying.
The answer surely is that if you try to capture hearts and minds you need to target your audience in the way most likely to appeal to them
The Russians appear to be largely waging what could be called a very old-fashioned ‘Clausewitzian war’ in the sense that they seem to be aiming at depriving their enemies of the capacity to resist meaningfully rather than ‘changing hearts and minds’ or ‘nation-building’. Hence they do not need to occupy the country for any prolonged period and shouldn’t get bogged down by an insurgency. However, if ‘denazification’ is truly an aim then they are condemning themselves to getting bogged down in a quagmire in Galicia that they would almost certainly lose (albeit by eventually declaring victory and getting out as quickly as possible).
The Russians have lost the social media war big time on this one. Brilliant tactics from the Ukrainians, especially Zelenksy with his wee videos.
I feel like Jamie Lee Curtis listening to John Cleese speaking Russian in A Fish Called Wanda, since even as a bloke I’m seduced by the Cyrillic language of Zelensky and I haven’t a clue what he’s saying.