June 21, 2024 - 4:00pm

For most of my life, the idea of having to have a breast removed because of cancer has been among a woman’s deepest fears. Now a poster showing a young woman with scars from a voluntary double mastectomy has gone up in London — and we are being told it’s something to celebrate. Even those of us who believe we are inured to the misogyny of gender ideology are reeling having seen this image.

The poster is part of a series advertising the annual Pride march in London later this month. It has the logos of four “partners” including Tesco, which makes me wonder why the supermarket has diversified from selling own-brand hummus to promoting mutilation of the female body. But it gets worse.

At the bottom, the poster bears the legend “supported by: Mayor of London”. Sadiq Khan has often told us he is a “proud feminist”, yet no one involved in the production of this poster seems to have hesitated about publicly connecting his office with it. How are women in London, especially breast cancer survivors, supposed to feel about seeing the capital’s leading elected official apparently endorsing the amputation of healthy female body parts?

Kate Barker, CEO of the LGB Alliance, has written to Khan, describing the campaign as an attack on lesbians. “Your campaign tells vulnerable young women, most of whom are simply coming to terms with their own orientation as lesbians, that it’s ‘cool’ to surgically remove their healthy breasts,” she says.

Barker is absolutely right, and it tells us about an extraordinary shift in thinking at City Hall during Khan’s term of office. When Boris Johnson asked me to become co-chair of the Mayor’s Violence Against Women and Girls Board in 2013, one of our primary concerns was the damage done to women’s bodies in the name of “culture”.

Johnson commissioned the first piece of research on the extent of female genital mutilation (FGM) in London. I was involved in many discussions with senior officers from the Metropolitan Police, trying to understand the barriers to obtaining convictions. We were also becoming aware of other harmful practices such as “breast ironing”, where heated weights are placed on a girl’s chest to inhibit the growth of her breasts.

FGM and breast ironing are motivated by pernicious ideas about the female body, which is seen as out of control and a threat to men. I heard blood-chilling accounts from survivors including the magnificent Hibo Wardare, who was subjected to FGM in Somalia at the age of six. That, by the way, was at a one-day conference organised by City Hall before the present incumbent took office.

Identity politics has embraced the woman-hating ideologies of the past, with their origins in religion and culture, and dressed them up as something contemporary and cool. In less than a decade, we have gone from listening to campaigners against the mutilation of women’s bodies to putting a mutilated female body on a poster. From trying to prevent FGM and breast ironing to promoting the voluntary amputation of healthy body parts.

“They/them” are the words above the image of the woman with mastectomy scars. No female pronouns, no breasts — it’s total female erasure. How can a “proud feminist” support this attack on half the population?


Joan Smith is a novelist and columnist. She was previously Chair of the Mayor of London’s Violence Against Women and Girls Board, and is on the advisory group for Sex Matters. Her book Unfortunately, She Was A Nymphomaniac: A New History of Rome’s Imperial Women was published in November 2024.

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