April 4, 2024 - 10:00am

A new YouGov electoral model spells doom for the Tories. The forecast is that just 155 seats will return Conservative MPs — though that is better than the 98 predicted by Survation. One thing that both models agree on is that Labour will rebuild its “Red Wall”.

In 2019, the Tories gained 50 seats from Labour across Northern England, the Midlands and Wales — a result that was hailed as a realignment of British politics. More informally, the Red Wall also refers to the unbroken belt of seats, stretching from Liverpool to Hull, that Tony Blair won in 1997. It remained unbroken until 2010 — and was then reduced to urban fragments five years ago.

The YouGov model shows the map reverting to 1997 (or very nearly). There’s a small gap along the Humber where the Tories cling on in a couple of seats. Further north, however, it’s solid red from the Cumbrian to Northumbrian coasts. Not even Blair achieved that.

The Tories ought to understand what they’ve thrown away here. 2019 was a once-in-a-generation chance to break the Left’s hold on an electorate that it had clung onto for generations — and to offset Conservative losses in London and the Remainer South.

When the communists won the Chinese Civil War in 1949, the US foreign policy establishment tortured itself with the question: who lost China? After the next election, surviving Tories will need to ask themselves: who lost the Red Wall?

The blame rests firmly with the party leadership — or, rather, the leaderships of Boris Johnson, Liz Truss and Rishi Sunak. Each, in their own way, betrayed the realignment. Johnson, of course, got Brexit done, but he didn’t take back control of our borders nor was he remotely serious about his promise to level-up the land. He also sacked Dominic Cummings, who actually understood the Leave-voting electorate.

As for Truss, she too was an immigration liberal and, apart from some flaky ideas about “freeports”, had nothing to offer the Red Wall. Sunak — yet another immigration liberal — has used his time as chancellor and PM to starve the levelling-up agenda of funds, abolish industrial strategy  and cancel HS2 north of Birmingham. Hilariously, his most positive gesture towards the Red Wall was to establish a Northern “campus” of the Treasury in Darlington. Needless to say, Whitehall’s colonial outpost has not impressed the locals — and the Darlington constituency is set to revert to Labour.

How will the coming defeat change the Conservative Party? According to analysis by Tim Bale and David Jeffery, a major loss of seats won’t drastically alter the ideological balance among MPs, but the loss of regional perspective will be extreme. The YouGov map leaves only one blue seat in the North East and, aside from bougie Cheshire, only one in the North West. Of the frontrunners to replace Sunak as leader, all are southern MPs and none show much sign of understanding of the impending loss of the Red Wall or why it matters.

If there’s any hope for the party, it lies with its most thoughtful MPs and candidates. Four names to look out for after the election are Danny Kruger, Neil O’Brien, Nick Timothy and Rupert Harrison. It should be said that none of these gentlemen are standing in Red Wall seats. That, however, is just as well. They wouldn’t stand a chance if they were.


Peter Franklin is Associate Editor of UnHerd. He was previously a policy advisor and speechwriter on environmental and social issues.

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