September 2, 2024 - 6:00pm

→ Kemi Badenoch is winning the social media contest

Kemi Badenoch launched her bid to become leader of the Conservative Party today. But before doing so, she released a teaser video on X on Sunday which received more views and likes in 12 hours than her rivals’ posts had in over a month.

By 9am on Monday morning, Badenoch’s launch video — which opens with her taking the fight to Doctor Who actor David Tennant, who previously impelled her to “shut up” — had 4,300 likes and 742,000 views. By comparison, Robert Jenrick’s launch video from 30 July has only clocked 1,500 likes and 660,000 views. Tom Tugendhat’s video was seen 701,000 times and was liked by 1,700 users. Badenoch’s video has now been seen over 3 million times with a little under 6,000 likes. Maybe waiting until September and the return of Parliament was a shrewd move. Or maybe wading into the culture wars is good for virality…

→ AfD is now the party of Germany’s youth

The AfD’s success on Sunday in Germany’s regional elections has been likened to a “political earthquake”. But the results in Thuringia and Saxony may be even more consequential than the Right-wing party’s opponents realise. That’s because the AfD appears to have comprehensively captured the youth vote. Among those aged 18-24 in Thuringia, 38% voted for the party, with the nearest competitor in the age bracket being the Left-wing Die Linke on 16%. In Saxony, the corresponding figure for Gen Z AfD support was 31%.

The party has been praised for its effective use of social media platforms such as Instagram and TikTok, and it captured 17% of the 18-24 vote in June’s European elections as the Left-wing Greens plummeted among young voters. The AfD’s opposition to foreign wars and focus on limiting immigration have both proved popular with German Zoomers, while the party has capitalised on a growing disaffection with the political establishment. The popularity of Ausländer Raus should have been a clue…

→ Trump attack ads on Harris intensify

Donald Trump is enjoying X again after being allowed back on the platform by Elon Musk, and he’s using it to attack his opponent Kamala Harris. Ahead of next week’s debate, Trump’s account has posted a series of pictures claiming that America would be a hellhole under Harris’s presidency. One picture shows a group of Asian men burning the American flag and reads: “MEET YOUR NEW NEIGHBOURS IF KAMALA WINS.”

Another shows a man holding a knife behind a woman in a dark alley and reads: “NO ONE IS SAFE WITH KAMALA’S OPEN BORDERS.” A third depicts a hospital with the words, once again in block caps: “KAMALA HARRIS PLEDGED FREE HEALTHCARE FOR ILLEGALS… THEY’RE COMING TO COLLECT”. It remains to be seen whether trying to scare Americans will work in Trump’s favour…