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Good riddance to Meta’s fact-checkers

Mark Zuckerberg said that Meta's systems were resulting to too much content removal. Credit: Meta

January 7, 2025 - 3:25pm

Meta boss Mark Zuckerberg on Tuesday announced that the social media giant is ending its long-running “fact-check” system. Good riddance. The system had given rise to a censorship regime used by partisans and ideologues to silence their opponents and by self-dealing experts to shield themselves from scrutiny — all under the guise of a supposedly “neutral” process.

How do I know? Because I repeatedly faced the business end of the system as the comment editor of the New York Post during the pandemic and the 2020 election — one of the most turbulent and contentious periods in US national life.

The most notorious instance of this involved the Post’s Hunter Biden laptop exposé, first published on 14 October, 2020. More than four years later, most people remember how Twitter (now X) banned the story, even preventing users from sharing it in private messages. But Facebook’s censors took the first step.

At about 11 a.m. that day a communications staffer at Facebook named Andy Stone posted a statement that read: “I want be [sic] clear that this story is eligible to be fact-checked by Facebook’s third-party fact-checking partners. In the meantime, we are reducing its distribution on our platform.” Before joining Facebook, Stone had served as a staffer for Democratic Sen. Barbara Boxer of California and the Democratic Congressional Campaign Committee. Yet he insisted that Facebook’s action was “part of our standard process to reduce the spread of misinformation.”

While the laptop-censorship affair shocked many Americans, my then-colleagues and I had grown accustomed to such sinister behaviour from the platform — and got an inside look at the workings of the system.

In February 2020, for example, my then-Post colleague Margi Conklin published a column by Steven Mosher, an author and critic of the Chinese regime, who urged Western officials to be wary of Beijing’s claim that the novel-coronavirus outbreak originated at a wet market in Wuhan.

This was an opinion piece, and Mosher didn’t definitively assert that Covid had leaked from a lab. He merely pointed out that “in all of China, there is only one” lab handling advanced coronaviruses. “And this one is located in the Chinese city of Wuhan that just happens to be … the epicentre of the epidemic.” Given the Chinese government’s history of covering up catastrophic errors, Mosher argued, scepticism was warranted.

As the story gained wide circulation, Facebook’s “fact-checkers” interdicted it. If you posted the story, you’d see a “False Information” alert near the link with a note explaining that the piece had been “checked by independent fact-checkers.” Your friends couldn’t click through the underlying Post link; nor could they share it.

Who were these “independent fact-checkers”? We would learn the answer some two months later. One was Danielle E. Anderson, an assistant professor at Duke-NUS Medical School in Singapore, who had conducted experiments at the Wuhan virology institute and collaborated with its scientists. This was a clear conflict of interest: scientists, after all, don’t like to embarrass institutions that host their research. Sure enough, in her note calling for the censorship, Anderson said she was personally familiar with the Wuhan lab’s “strict control and containment measures.” Right.

Another fact-checker wrote that censorship was merited by the fact that “any responsible government would strengthen safety and security procedures in high-containment labs that will and should be working with the novel coronavirus to develop countermeasures and diagnostics.” But this was classic circular reasoning: as Mosher had pointed out in his original piece, the Chinese government had proved pretty, well, unreasonable, in previous outbreaks of the kind. Eventually, Facebook would ban all “lab-leak” stories — that is, until May 2021, when President Biden directed the Intelligence Community to look into the lab-leak hypothesis.

So does this mean we are about to enter a new golden age of free speech and inquiry on social media? Probably not. A handful of oligarchs and their managerial underlings still control the digital public square. Unfortunately, having fought pandemic-era censorship, too many conservatives have lost interest in reining in this vast private power — now that “one of their own” is in charge of one of the platforms.

Correction: An earlier version of this article misidentified the New York Post editor who commissioned Steven Mosher’s original February 2020, lab-leak column.


Sohrab Ahmari is the US editor of UnHerd and the author, most recently, of Tyranny, Inc: How Private Power Crushed American Liberty — and What To Do About It

SohrabAhmari

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Evan Heneghan
Evan Heneghan
23 hours ago

When people say “same old, same old” or other cynical comments about politics, they miss out on the small but seismic changes that happen to zeitgeist as a result of that political victory.

There is no way this change happens without a Trump victory. Nick Clegg out, Dana White in is as bald a political pivot as you’ll see, but ending the reign of political agents masquerading as fact checkers is a huge win for advocates of free speech.

Will Trump achieve everything he has set out in his manifesto? Of course not, but he has already caused massive shifts in the Overton window before he has even taken office and I for one think we are witnessing really positive change in our public sphere. Ardern, Biden, Trudeau, Macron and Scholz have all been handed their marching orders, and the West seems to be finally waking up to the socialist nightmare they have tried to impose on us.

Tony Price
Tony Price
23 hours ago
Reply to  Evan Heneghan

Except that none of those politicians are socialists!

michael harris
michael harris
22 hours ago
Reply to  Tony Price

Scholz heads a party that calls itself Social Democratic. None of these ‘leaders’ has undone one stitch of the saggy quasi socialist jumper that has been pulled over the complacent body of Western democracies. Wooly and formless the knitwear may be but it has the trick of growing relentlessly unless unpicked.

Santiago Excilio
Santiago Excilio
19 hours ago
Reply to  Tony Price

They are however all a bunch of progressive, left wing, globalists and the world is well rid of them.

RR RR
RR RR
19 hours ago

They are not left wing. Certainly not economically.
Their progressive is defined as global open border, mainly free marketeers, and who largely despise the people who they traditionally drew their support.
They are Illiberal Authoritarians in many respects – Trudeau when it comes to speech, Macron when it comes to ignoring election results and Arden I can’t recall a thing she ever said or done save response to the despicable massacre when she did well. Scholz even less relevant.

Arthur G
Arthur G
1 hour ago
Reply to  Tony Price

When you want to control the entire economy through Net Zero nonsense, and limit peoples’ ability to travel freely and consume the good they choose, you’re a socialist. It’s central planning right out of the USSR or PRC.

Peter Johnson
Peter Johnson
23 hours ago

Elon purchasing Twitter may turn out to be one of the most consequential moments in recent world history. I am pretty confident that the 2020 style election fraud / interference would have happened again in 2024 except for the fact that Twitter was no long under the Deep State’s control.

Tony Price
Tony Price
23 hours ago
Reply to  Peter Johnson

But there was no 2020 election fraud, except by Republicans – ‘find me 11,385 votes’!

michael harris
michael harris
22 hours ago
Reply to  Tony Price

At most (even accepting this verbiage as accurate without the words before and after it) this was no more than a failed half arsed attempt at election fraud.

Last edited 22 hours ago by michael harris
Maverick Melonsmith
Maverick Melonsmith
2 hours ago
Reply to  michael harris

It was “failed” and “half arsed” because it was attempted by Trump. He simply isn’t a “details” guy.

Mark Phillips
Mark Phillips
20 hours ago
Reply to  Tony Price

Hahaha, and repeat, ad infinitum, ad nauseum.

Lesley van Reenen
Lesley van Reenen
19 hours ago
Reply to  Peter Johnson

And Musk’s PAC could read the room way ahead of time and steer operations in the right direction. This combined with the freedom of speech bestowed by X completely influenced the outcome. I think they are still counting votes in parts of California though!

Santiago Excilio
Santiago Excilio
19 hours ago

Well, this is a step in the right direction. Next we need the BBC to abolish its ludicrous “Verify” unit, although I won’t be holding my breath.

Last edited 19 hours ago by Santiago Excilio
Sophy T
Sophy T
1 hour ago

Haha, yes Verify which didn’t know the difference between acres and hectares.

Jim Veenbaas
Jim Veenbaas
23 hours ago

The devil is always in the details, but this is huge news – a very real victory for free speech.

Lesley van Reenen
Lesley van Reenen
19 hours ago
Reply to  Jim Veenbaas

They are removing fact checkers and introducing community notes like X.

Steve Jolly
Steve Jolly
22 hours ago

For those who don’t know, the New York Post is essentially the conservative New York newspaper and the foil of the the New York Times. They basically hate each other and occasionally snipe at each other. The Post basically scooped the Times and other papers with the Hunter Biden laptop story, which on its face is not that unusual, a possible scandal involving a popular politician and improper favors. By all rights, it shouldn’t have generated such a hyperbolic reaction. Of course the Post couldn’t prove that the story was accurate, nor were they going to reveal where they got the information. Journalists have a long established constitutional right to refuse to reveal their sources under most conditions. None of this is particularly new or unusual, so why the hyperbolic reaction, why the rush to silence so called ‘misinformation’ when newspapers have been running stories like this based on anonymous sources almost since newspapers have existed.

My personal theory is that this got used as a test case by Zuckerberg to see how effective his information control could be and how much he could actually influence public opinion. Perhaps he wanted to play at being a modern day William Randolph Hearst. The New York Post is a bit of a pariah among newspapers for its more conservative slant, so it made for an easy target. The other news outlets would be far less likely to defend journalistic principles when it was the Post they were defending. It failed spectacularly of course, because the effort to suppress the information itself became a source of news that increased interest in what all the fuss was about. It also damaged Facebook’s reputation and made Zuckerberg a target for conservatives and Trumpists. I suspect he regrets his decision, but probably only because it failed so badly and hurt his company and image.

Why Facebook and others tried to suppress the lab leak hypothesis I have no idea. It’s just hard to square the coincidence of a novel coronavirus suddenly appearing in the one city that has a lab studying novel coronaviruses. It’s like seeing a man with a gun at the scene of a murder on the same day the murder took place. It doesn’t prove that he’s the murderer, but the police would be idiots not to at least investigate the man further. Facebook has no obvious interest in suppressing the story. China was already broadly unpopular with the people before COVID hit, and China has its own version of Facebook that the CCP can control directly. He has no direct interest that I’m aware of in appeasing the Chinese government. My guess is he was doing someone else’s bidding, maybe someone in the Biden or Trump administration or maybe just his corporate buddies who have billions invested in China.
At any rate, it’s good to see this disgraceful attempt at censorship is finally ending. It’s sad that it happened at all, but at least it failed. There’s hope for us yet.

Lesley van Reenen
Lesley van Reenen
19 hours ago
Reply to  Steve Jolly

Zuckerberg has already admitted he took instruction on censorship from the government…. And oft the deep state.

Steve Jolly
Steve Jolly
17 hours ago

Awfully convenient though. Now that the political winds have changed, he suddenly blames unnamed government agents, and of course he’s really sorry this all happened but now we can all put it behind us and forget this ever happened. I hope you’ll pardon me that I don’t take Mr. Zuckerberg at his word. Now, if he actually names some names, well, that’s different because it will help Trump know who he needs to fire and which departments need a thorough house cleaning.

Rob N
Rob N
16 hours ago
Reply to  Steve Jolly

I feel as if Zuckerberg would go whichever way the winds blew BUT that he personally would prefer to have free speech.

2 plus 2 equals 4
2 plus 2 equals 4
7 hours ago

The irony which has always struck me is that the same Progressives who insist that every personal act is political also try to claim that they alone are capable of impartiality in evaluating the veracity of public statements.
I’ve long since given up expecting people to be aware of their own hypocrisy. What baffles me is why the rest of the world went along with this nonsense even for a minute.

Emre S
Emre S
1 hour ago

I see that as a battle between modernist Progressives and the postmodernist ones. Modernists, who worship science (in the sense Paul Kingsnorth uses), were ascendant in Europe during WW2 in Germany and Russia, and Postmodernists have been in domination in English speaking countries for a while. Postmodernists seem to like wearing the mantle of “the science” when it suits them since it confers on them authority but they’re distrustful of actual science. Fact-checking is the civilian version of “the science”, it’s more a tool for conformity than impartiality.

Last edited 1 hour ago by Emre S
Jeremy Bray
Jeremy Bray
19 hours ago

If I want a bit of fact-checking on a trivial item I will go to Snopes. If I want to fat check something more serious I will seek out a variety of suitably expert sources. What I don’t want is to have anonymous fact-checking imposed on me – particularly if it is generated by an ideologically biased individual.

If allegedly inaccurate stories are generated they can be refuted by attributed sources so we have some idea of the biases in operation.

It is excellent news that Facebook is reverting to this well tried approach to fact checking rather than trying to impose ideological blinkers. Not surprised the illiberal Liberal Democrat is stepping away.

Paul Thompson
Paul Thompson
2 hours ago
Reply to  Jeremy Bray

Snopes is a biased liberal “fact-checker”.

Matthew Freedman
Matthew Freedman
22 hours ago

I’m already done with facebook and insta. Full of nonsense. No one properly uses facebook anymore. Insta is just people jumping up and down or something.

Lesley van Reenen
Lesley van Reenen
19 hours ago

I like Facebook. I remain connected to my family and friends and I do still have debates there. Do no enjoy insta.

Saul D
Saul D
18 hours ago

The news from Facebook from over Christmas was that they were introducing AI bots to increase online interactions. That, I believe, was quickly shelved when the realised no-one wants a social media platform that talks to itself. Now we have the removal of censors. It feels like Facebook has a problem of user engagement. The more it censors and nudges, the more dull, and less useful, the platform becomes. Google is running the same way – reducing the number of search results, filtering more content, trying to second guess all the time, and thereby becoming much less ‘sticky’ and useful for users. Corporate media has done the same by putting up paywalls, with the result that fewer people read their content, so their political reach is vastly reduced. Perhaps Facebook turning off the censors is the first sign of media corporations realising they can’t control the message.

Emre S
Emre S
13 hours ago

There was an interesting podcast interview from Dominic Cummings a while back. He apparently has personal contact with people in Silicon Valley, and his assertion was that the recent US election was also a proxy fight between the legacy media and new media – and that the latter won. He also framed the Cambridge Analytica incident as an earlier attack on Facebook when Hillary Clinton didn’t win the election.

El Uro
El Uro
23 hours ago

🙂 🙂 🙂 🙂 🙂
.
P.S. Dear Sohrab Ahmari, I hope this will bring closer the time when young Iranians will not have to pay with their lives for the right to be free.

Last edited 23 hours ago by El Uro
Paul Thompson
Paul Thompson
2 hours ago

Everything remotely right of center was and remains subject to censorship. As a conservative, I have been put in “time-out” multiple times for saying normal conservative things like “Trans is a psychotic delusion”. In fact, my account is restricted for that right now. I will wait to see if I can use “trannie”.

Victor James
Victor James
18 hours ago

Great work from Mark Zuckerberg here – breaking free from the fascist mind virus that is ‘woke’ once and for all, it seems?

Jürg Gassmann
Jürg Gassmann
16 hours ago

Thank you.
To me, this is evidence that “community notes” is the way to go.