Subscribe
Notify of
guest

11 Comments
Most Voted
Newest Oldest
Inline Feedbacks
View all comments
Matt M
Matt M
1 year ago

If they had any vision at all, the BBC would be working night-and-day to achieve this. If they could become the global news brand which is acceptable to left and right wing viewers in the UK and abroad, they would secure their position for decades to come.
They would need to balance the political opinions of their journalists, editors and managers in much the same way as they profess to balance sex, race etc.
They would need traditionalists and conservatives and free-market liberals on their staff, at all levels of seniority as well as Blairites and lefties. They should also have Celtic Nationalists. And they would need deliberate policies to ensure that no side felt the agenda or the reporting was inaccurate or condescending. They might even discovery which opinions are shared across groups – what a service that would be! I don’t think it would be hard to find good right-wing and populist journalists – there are many on UK newspapers and UnHerd does a good job of heterogeneity.
The BBC central management should also make sure that other departments – entertainment, sport etc, don’t destroy the News and Current Affairs departments hard work by introducing fashionable political opinions into their output and so wreck the Corporation’s reputation.
Is it possible? I’m not sure but as they are (currently) freed from having to make a profit, if they can’t do it, who can?
Good luck to Dopfner though.

Last edited 1 year ago by Matt M
Dougie Undersub
Dougie Undersub
1 year ago
Reply to  Matt M

There are plenty of Celtic nationalists at BBC Wales.

Matt M
Matt M
1 year ago

Correct. They need to make sure that their Unionist viewers ( and their Brexiteer audiences) don’t feel that the news agenda and reporting are being dictated by the Nationalists and Labourites.
I don’t think it is that hard to do. But maybe I’m missing something.

Max Price
Max Price
1 year ago
Reply to  Matt M

You should check out the ABC here in Australia!

Matt M
Matt M
1 year ago
Reply to  Max Price

Are they doing it well?

Martin Bollis
Martin Bollis
1 year ago

I received an advertising flier for a publication called The Week this morning. The whole pitch was that “we source stories from multiple sources so you get a fully unbiased and rounded picture.” I was interested until it got to a sample list of sources – The Guardian, The Economist, The Times.

These people really do think, like Emily Maitliss, that voices completely contra to their view (rather than a slightly different nuance) are so wrong they just aren’t real.

Good luck to Mathias with this project. I might sign up.

Matt M
Matt M
1 year ago
Reply to  Martin Bollis

Either that, or they know it is a con- job but don’t care.

R Wright
R Wright
1 year ago

It is far harder to restore a collapsed reputation than it was to lose the trust of viewers. CNN is now spoken of in the same breath as other yellow journalism spouting institutions like HuffPo, Vox and Vice. Half of the remaining watchers are lilely treadmills and empty seats in airport departure lounges.

Katharine Eyre
Katharine Eyre
1 year ago

Non-partisan positioning. Isn’t that the core of good journalism? It may be difficult to completely keep the writer’s own views completely out of a text – whether in terms of the words written, or the tone/connotations. In items like commentaries then it’s a must – but then a publication might offer a range of views in its commentaries to balance things out and let readers decide for themselves what they think.
The fact that this article needs to be written is proof of just how badly journalism has swerved off into the direction of activism/narrative in the past few years.

Last edited 1 year ago by Katharine Eyre
J Bryant
J Bryant
1 year ago

This article confused me. First, I’m a long time reader of Politico. Even before it was acquired, Politico had a fairly good track record of balanced reporting. It was, of course, more than happy to publish articles critical of Trump, but it also skewered Biden on several occasions over missteps in the early days of his administration.
Over the past several weeks, however, the selection of articles at Politico has changed noticeably ahead of the US midterms. Politico is now hammering at the Republicans, and Trump in particular. Sadly, they have lost their previous somewhat non-partisan stance.
I’m also confused by the two examples provided of Mr. Döpfner’s commitment to non-partisan reporting. One was publishing the leaked draft of the Dobbs opinion: that was a gift to the Left. The other was publishing the story of Musk exposing himself to a stewardess: to the extent the story weakened Musk, it was also a gift to the Left because Musk is not one of those high profile billionaires who unequivocally aligns himself with the Left. Based on the current article, I’m not seeing much evidence that Mr. Döpfner is anything other than a standard left-leaning newspaper exec.
Money does talk, though. And if CNN, or other msm outlets, is hemorrhaging dollars they’ll happily sing whatever song, democrat or republican, that brings back readers.

Norman Powers
Norman Powers
1 year ago
Reply to  J Bryant

Yeah this is a really weird article. I had the same reaction. The two examples of cases where Döpfner supposedly displayed his qualities appeared to be junk journalism of the type that he should indeed have killed. We have:

  • An article for which the only possible justification is to whip up harassment against the court in the hope of changing its mind before the final opinion is released. Otherwise they could just report on the final opinion.
  • An article for which, apparently, they had no solid evidence whatsoever – not even an on the record claim from the person in question – and which was therefore an unsourced, unverified attack on Musk’s character.

Neither article seems politically neutral nor even proper journalism, and the rationale for why this displays his qualities is that he let his staff ride roughshod over him to go on the attack anyway? Doesn’t sound like Politico is going to be worth reading anytime soon.

Last edited 1 year ago by Norman Powers