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Was Robert Jenrick the one that got away?

Voters from every party favoured Jenrick over Badenoch — except his own. Credit: Getty

November 2, 2024 - 2:30pm

At a time of unprecedented political volatility, in picking Kemi Badenoch for leader, the Conservative Party’s ageing membership — if not, apparently, its MPs — chose continuity. It is perhaps a sign of how radically British politics is shifting (largely, ironically, as a result of the Conservative Party’s own failed governance record) that by the end the contest came down to two candidates of the Tory Right  — or at least what now passes for the Tory Right.

Did the party make the right decision? It is difficult to critique Badenoch’s platform on a policy level, because her campaign chose not to propose any, instead running on vibes. By the numbers, Robert Jenrick could be seen as the stronger performer, with polling showing him as the preferred candidate of everyone outside the Conservative Party membership  — which is to say, the electorate at large. Indeed, the battle between Badenoch and Jenrick was an intergenerational war within the British Right, with younger reformists backing Jenrick, and older members fighting the culture war battles of half a decade ago hailing Badenoch, often on grounds of identity politics.

On immigration, now rapidly becoming the defining issue of British politics, Jenrick possessed a clear advantage, having resigned in protest at the destructive “Boris Wave” of post-Covid mass migration, either as a matter of principle or because he could read the political runes. Through a mixture of concrete policy proposals and a generally combative attitude, Jenrick had suddenly emerged as the candidate of the anti-mass immigration Right, outflanking Reform UK and presenting a plausible path towards retaking the Red Wall. Throughout the campaign, Nigel Farage had shown himself rattled by Jenrick’s performance, and his relief today, observing that “what you’ll get with Kemi Badenoch is more of the same”, was palpable. As Reform MP Rupert Lowe declared on X: “Badenoch wins — I have never been more confident that Reform will outright win the next general election.”

But even beyond immigration, Jenrick was simply a stronger candidate. While both contenders ritually invoked Thatcher’s legacy, as is customary for their party, Jenrick presented a clear and attractive emphasis on industrial policy. He focused on cheap energy with an emphasis on nuclear power — particularly the Small Modular Reactors so bafflingly neglected by the state — alongside infrastructure building and supply-side planning reforms. As Jenrick observed, “the economic consensus of the last 25 years is collapsing,” and in fact the rhetorical gap between him and Keir Starmer on reformist industrial policy is markedly narrow. If anything, Jenrick offered all the attractive elements of Labour’s economic offer with none of its flaws of crippling taxation and a risky and soon-to-be-politically-toxic emphasis on renewable energy over a stable and secure path to decarbonisation.

It remains to be seen whether Badenoch can revive the Tory Party’s fortunes. Starmer’s floundering Labour government will allow any opposition to play politics on easy mode  — but it is hard not to view Badenoch’s victory as a missed opportunity for reformist conservative governance. As Labour slumps, and Reform sighs in relief, her elevation will leave British politics a three-horse race for the near future  — but this may in itself be a productive outcome.

Jenrick, whose rapid political ascent and energetic and headline-grabbing campaign culminated in a tighter contest than many had expected, should console himself that, with Britain’s political winds blowing in his direction, today’s defeat is likely only a temporary setback. The crown of British political reform still lies in the gutter  — if Badenoch means to wear it, she needs to start outlining what she proposes to do, not just who she is. The party may be won by platitudes, but the country remains restive and hungry for serious change — and is more willing than ever to turn on politicians who fail to deliver it.


Aris Roussinos is an UnHerd columnist and a former war reporter.

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Lancashire Lad
Lancashire Lad
2 hours ago

Sorry AR, but the result of this leadership election comes down to something more than just “who has the best policies” which we all know can mean nothing once the means to implement them are attained.
There’s a “gut feeling” that what the UK needs isn’t the latest chinless wonder to emerge from the Tory ranks but something far more radical. One could say, it’s the same gut feeling that people began to have about Thatcher, once they started to see what she was made of. Widely reviled, of course, but elected by significant majorities three times in a row, and transformative in terms of how the UK stood in the late 1970s.
One suspects that by the time Starmer and his regime have finished, we’ll be in a similarly parlous state, if not worse.

Arkadian Arkadian
Arkadian Arkadian
2 hours ago

“By the numbers, Robert Jenrick could be seen as the stronger performer, with polling showing him as the preferred candidate of everyone outside the Conservative Party membership — which is to say, the electorate at large.”

I wonder who was polled. I follow these things, and yet I was barely aware of Jenrick. Who were these people who would choose him over Badenoch? Plants, maybe?

Mrs R
Mrs R
1 hour ago

If you were barely aware of Jenrick then I suggest you broaden your sources of information. While pleased for Kemi Badenoch the points made by AR in this piece are salient and well made, and should be taken in that vein. No need for defensiveness.

Arkadian Arkadian
Arkadian Arkadian
1 hour ago
Reply to  Mrs R

Not being defensive at all. I am just saying that if *l* can’t say I really know Jenrick, I can scarcely believe the electoral at large would.
In any case, Badenoch seems to be making the right noises advocating for conservative values.
We will see what lies ahead. She does have 4-5 years to make sure there is a Tory party and not a lib dem adjacent one.
Also, I couldn’t possibly define Badenoch as the continuity candidate.

Last edited 1 hour ago by Arkadian Arkadian
AC Harper
AC Harper
1 hour ago

…and if Jenrick is offered the post of Shadow Home Secretary a great deal of the speculation and regrets of this article will be deflated.

Mrs R
Mrs R
1 hour ago
Reply to  AC Harper

I hope that comes to pass.

John Tyler
John Tyler
1 hour ago

KB is anything but a continuity candidate! She has deeply held moral principles and a vision for the soul of the country. She will change the party for new generations.

Jeremy Bray
Jeremy Bray
1 hour ago

As Kemi Badenoch said of Jenrick: “You and I know that we don’t actually disagree on very much and I have no doubt that you have a key part to play in our party for many years to come.”

The conservatives have elected someone outside the conventional circle just as they did with Margaret Thatcher. Margaret Thatcher did not succeed on her own but by harnessing a pretty impressive team. Kemi needs to discover the Whitelaws, Lawsons, Josephs, Tebbitts etc etc in the Conservative Party.

She has an impressive grasp of Conservative principles and strengths – she doesn’t have to come up with all the policy details herself merely to ensure such policies will deliver solid conservative outcomes and have the energy to ensure they are delivered against the entrenched opposition of the statist blob.

She also has to ensure that she comes to some accommodation with Farage to ensure the conservative vote is not split. It is clear that Reform can win seats in Labour held constituencies that conservatives never could so there is ample room to build a conservative coalition of interests. Labour only won an impressive tally of MPs because of a disorganised and divided opposition. The population will be desperate for an alternative to Labour after a few years.

Last edited 1 hour ago by Jeremy Bray
Amelia Melkinthorpe
Amelia Melkinthorpe
41 minutes ago

Badenoch is a Goveite Globalist. The “Conservatives” have made the wrong decision. AGAIN.

Dougie Undersub
Dougie Undersub
16 minutes ago

Has Aris been out of the country for the past 3 months? He should have listened to Tom McTague’s interview with Badenoch on this site before essaying this rubbish.