Editors want pieces to “break the internet”, but destroying the outlet’s online account is a different matter entirely. An article published in the Metro opinion section at the weekend, titled “Sorry straight white men, Doctor Who was never made for you [sic]” caused such an angry response among Whovians and telly-watchers that the newspaper deleted its main X page on Sunday night. A full day later, the account remains down.

Metro did have the good grace to tweak its headline. The piece is now titled: “Sorry straight white men, Doctor Who was never made just for you [italics added]”. The article’s author argues that “while the haters continue shouting into the void about the identity of a fictional alien, I’ll be switching on every Saturday night to see the human race celebrated in all its glory”, adding, “if someone has a problem with that, they know where the door is.” After you.