What began as one of the most fruitful online partnerships did not take long before it started to sour. When Elon Musk took over Twitter, he recruited several independent journalists to publish the ‘Twitter Files’, which detailed an array of censorship methods used by the company against various political figures and accounts.

One of the journalists who teamed up with Musk was Matt Taibbi, but after he started publishing his findings on Substack (as well as Twitter), he asked the new CEO is he was being “shadow-banned”. Now both men are airing their dirty laundry in public, with Taibbi posting an exchange in which the billionaire told him last year that “you’re dead to me”. One day you’re cock of the walk, the next a feather duster.