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Ford is withdrawing from the Human Rights Campaign’s Corporate Equality Index, the latest instance of a corporate purge seemingly spurred by anti-DEI activists. “We will continue to put our effort and resources into taking care of our customers, our team, and our communities versus publicly commenting on the many polarizing issues of the day,” the CEO told employees in a memo.
Today, @Ford ABANDONED its values and commitments to an inclusive workplace, cowering to MAGA weirdo Robby Starbuck.
With the LGBTQ+ community wielding $1.4 TRILLION in spending power and 30% of Gen Z identifying as LGBTQ+, we won’t forget this shortsighted decision and its… pic.twitter.com/qwshHPApN7
— HRC (@HRC) August 28, 2024
The HRC published a furious condemnation of the move, accusing Ford of cowering to “MAGA bully” Robby Starbuck, an anti-DEI activist. Previously, John Deere, Tractor Supply, Harley-Davidson and Jack Daniel’s also pulled out of the programme following activist campaigns drawing public attention to their DEI policies. Lowes is reportedly exiting the HRC index too. The brands are apparently responding to the views of their heavily male and blue-collar customer base. It’s unlikely that Starbucks will join the anti-DEI ranks any time soon.
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