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American conservative outlet the Daily Wire’s foray into commerce has yielded an annual $22 million in business, constituting 10% of its revenue, according to Axios.
The majority of the money comes from Jeremy’s Razors, which brought in $19 million in 2023 — nearly double its revenue from the previous year. The company even has a wish fulfilment centre in Nashville. It’s a far cry from the $1 billion in annual revenue of Harry’s Razors, the brand whose decision to cut ties with the Michael Knowles Show over its editorial content kicked off the whole business, but they may be now shaving some of the profits off Harry’s margins.
The anti-woke economy has been subject to endless mockery, but it’s clear that brands like the Daily Wire are meeting a genuine demand. Which right-of-centre publication will be next?
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