When people talk about globalisation, what they usually mean is westernisation – the culture, technology and values of the West going global.
There is, of course, a lot said about the rise of export-led Asian economies, especially China, but notice the framing of the issue. Despite the huge impact of Chinese industrial prowess on the global economy, western media narratives relegate the country to a supporting role in a drama that is still all about us: cheap Chinese exports servicing western consumer culture; Chinese capital flows feeding the West’s appetite for debt; the offshoring of manufacturing capacity as a business strategy for western companies.
Meanwhile, we arrogantly assume that the process of globalisation-as-westernisation (i.e. the rest of the world becoming more like us) will carry on regardless. The idea that China might be able to exert ‘soft power’ influence in the other direction doesn’t much enter into our minds.
Here are three unrelated stories that should give us pause for thought:
The first starts with Ariana Grande, an American pop star so famous that even I’ve heard of her. When, earlier this month, she released her new single, it was expected it would go straight to the top of the charts – including the iTunes chart for digital downloads. But as Adam Minter explains for Bloomberg, that’s not how things worked out:
“Kris Wu, a superstar in China, not only had the No. 1 spot on the iTunes’ singles chart but also seven of the top 10 songs. It was an extraordinary achievement for an artist with almost no North American profile”
How, then, did he did he pull off this chart upset? There were allegations of hi-tech malarkey, but the explanation appears to be that Wu’s new album was released in America before China – and that his devoted Chinese fans found a way of downloading it from US websites. The episode is an illustration of the way that digital is creating a global media market place in which western tastes, and taste-makers, are no longer the be-all-and-end-all.
Now, onto a different kind of chart: The Economist reports on the growing achievements of Chinese universities in STEM subjects. The article includes a list of world universities ranked by the number of highly cited papers they’ve produced in maths and computing. China’s Tsinghua University comes in at number one – and of the top 15 universities, seven are in China (including one in Hong Kong), six are in America and two in Singapore. Europe doesn’t feature at all.
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