Nicky Poole works as an account executive for a hipsterish media agency called That Lot. They do social media brand management, image consultants for the digital age. In December 2016, she set up a Twitter account called @CrapLocalNews.
It began as a bit of office fun, a competition between colleagues to see who could get the most Twitter followers in a month. And there is no denying it is funny. Every day the account tweets out absurd headlines taken from local newspapers. “Mystery goat tied to post in Maidenhead High Street”, and “Woman taken to hospital after being knocked over by a cow in a field in Hethel”, are two of the more recent offerings. Though my favorite was the breaking news that “a Swansea town council is considering getting a colour photocopier” – imagine being the reporter sent to sleuth around after that one.
Now, I mustn’t get all morally superior about this, because I can’t help but laugh at it too. Nonetheless, there is something about @CrapLocalNews that I find just a little bit too smug – the metropolitan distain of young media trendies sitting in their central London offices poking fun at the dullness of parochial life.
Of course, this has long been a fault-line in English culture since at least the 18th century, with the English novel – Jane Austen, Thomas Hardy etc – continually returning to the divisions between town and country, between the parochial and the cosmopolitan. And it is there much further back too: think, for instance, of the urban snobbery of imperial Rome, the sneering attitude towards the provinces and their lack of cultural sophistication.
Globalisation has done something different to this well-worn theme. Air travel, international markets and a revolution in communications technology has meant that the cultural and economic elite of different regions of the world are able to live and work together, almost irrespective of geography. Just as the global elite become ever closer to each other, also they become increasingly distanced from those who live, as it were, parochially – even when sharing the same geographical space as them.
The word parochial derives from the Latin word for parish, paroecia – the parish being the basic unit of ecclesiological governance in this country since the Archbishop of Canterbury, Theodore of Tarsus, was sent here in the 7th century and revolutionised the structure of local decision-making. Since then, for the last millennium and a half, the church developed and then maintained a parish system in this country, establishing a local parish church and a local parish priest at the very heart of every local community.
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