The rise of Reagan and Thatcher is invariably explained by the practical economic challenges that America and Britain faced in the 1970s – high inflation, rising unemployment, and a slowdown in growth – all of which seemed to be a struggle for Keynesian policymakers. And at the same time, advances in economic theory, including the work of Milton Friedman, seemed to confirm the shaky foundations on which Keynesian interventionism was based.
But what about society? One of the most noticeable aspects of the period which gave rise to neoliberalism was a social revolution. Rapid social change culminated in dramatic changes in the law affecting homosexuals, ethnic minorities and women. Individual liberties were front and centre.
The dip in support for capitalism today has, as in the 1970s, similarly been explained in economic terms – a dissatisfaction with rising inequality and with the after effects of the global financial crisis. If capitalism is to regain its popularity, it must, however, re-find its social roots.
Social and economic freedom go hand in hand
In the words of Jason Hickel and Arsalan Khan:[1. The Culture of Capitalism and the crisis of Critique, Anthropological Quarterly, 2012]
“The hallmark of the [social] revolution of the 1960s was the defence of individual liberty against the constraints of mass conformist society. Resistance to the draft; the defence of free speech; the right to divorce, abortion, contraceptives, and other sexual freedoms all references the desire to make choices for oneself, through one’s own reason and according to one’s own conscience.”
A growing army of students and academics – particularly those involved in the 1960s counter-culture movement – employed the writings of Durkheim and Freud to highlight the potential antagonism between the individual and society. While individuals were fighting for the freedom to be themselves, the political economy of the day was dominated by a heavy-handed state. As a result, anti-authority feelings grew.
This fight for social freedoms paved the way for greater economic freedom. Within little more than a decade, the state interventionism of the 1960s was overhauled. Keynes was out and Milton Friedman was in.
In his book Capitalism and Freedom, Friedman argued that political and economic freedom are inextricably linked; that:
“a society which is socialist cannot also be democratic, in the sense of guaranteeing individual freedom”.
He understood that society – much like the playground – was not always harmonious and as such there was the risk of conflict between society and the individual. Friedman argued that the market could ease the resultant tension, allowing us to engage – through the market – anonymously, without having to agree with one another. The result was that we could all live side-by-side and meet our daily needs in a way that avoided the enforced conformity that communism would involve. In his own words:
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