‘The tradition of giving women a kicking as the perpetrators is looking shabbier by the day.’ (The Inbetweeners 2/IMDB)


Poppy Sowerby
24 Mar 2026 - 12:01am 4 mins

When newly Reformed Danny Kruger bemoaned Britain’s “totally unregulated sexual economy” for having such a dampening effect on our birth-rates, Labour’s response was drippily predictable; they squealed about The Handmaid’s Tale and came running to the defence of damsels who were being “told what to do with their lives”.

But what had Kruger actually said that was so offensive? That Zoomer women’s wombs were factories for future taxpayers? That a Reform government would go full-Hungary, scrapping income tax for mothers of three or more? That they’d ban abortion? 

Wrong! Kruger said: “I’m not interested in your love life… But I am interested in the framework in which you make your decisions, and I’d like the framework to be more pro-social.” There were no plans to touch no-fault divorces, no handmaidens, no mothers’ medals after all. The biggest thing these anti-woman fascists wanted to do seemed to be to introduce household taxation… are you getting all this, Atwood? Labour’s faux-outrage, an opportunity for a tidy bit of political point-scoring, seemed for naught.

For Kruger is perfectly correct in his suggestion that young women’s choices, especially around fertility, are influenced by society’s messaging around motherhood. Research that may surprise those readers sold on the idea of Gen Z as cat ladies-in-waiting reveals that about 92% of young women want children one day. Whether they’ll have them is a different matter entirely.

Why? The assumption, particularly among trad types online, is that old chestnut: women, the gatekeepers of fertility, are selfish and misled. We are said to desire only career advancement for its own sake, or meaningless casual sex, or to spend any disposable income on baby-replacements in the form of houseplants, toys and small dogs. A straw poll of Zoomer life goals over the next few years would admittedly bear this out: the women I know would tell you they want to travel, to meet someone, to get a dog or a better job. Wiping dribble off a baby’s chin hardly gets a look-in — but all but one of my friends ultimately desires motherhood. But will they have children? What is it about our current sexual culture — or the “sexual economy”, as Kruger called it — that might prevent them? 

The Centre for Social Justice, in a determined attempt to crack the case of tottering birth rates, recently identified 600,000 “missing mothers” — that is, women in the UK who want children one day but are probably going to miss out because of insecure housing, extortionate childcare costs and even environmental doomerism. But buried amid female economic woes was a purported solution: a call to arms for the other party in the business of babymaking. The father. 

For once, it was not just the cosmo-swigging career girls being scolded for not having babies; this time, actual researchers had spent more than 10 seconds thinking about the sexual marketplace and discovered that the Zoomer men expected to sire the next generation were not exactly up to snuff. (Of course, they might have realised this with a five-minute scroll through Hinge… but they got there in the end). Yes, the study found, our future baby daddies were both desperately unprepared and desperately unprepossessing as potential mates. This delayed maturation of today’s men means that their adolescence now extends well into their twenties. “The average age of leaving home for a young man sits at 25, three years older than for young women.” 

Of course, women often also find themselves in a state of suspended adolescence, reliant on parental funds and living in godforsaken houseshares with collections of cuddly toys — but the report found that male “readiness” for children was a critical factor for those women who were ready themselves. Its suggestions make perfect sense: “Start adulthood earlier — especially for men.” Reduce the school leaving age and the number of young people in higher education; get them, and especially the blokes — who are increasingly festering into a cohort of NEETs — into the workforce. Parental dependence is emasculating, off-putting and disastrous for self-esteem; politicians who are quick to point the finger at feminism for driving women to look for baby substitutes at cat shelters should only be taken seriously when they consider the problem of male listlessness. Much effort has been expended on the project of “changing women’s minds” about having babies — but when we already know we want them, it’s time to start considering what, or who, is getting in the way.

For Zoomettes, the banquet of potential partners cheffed up by the NEET pandemic is unappetising indeed. Directionless dolts clog up dating apps, offering non-committal porn-infected sex interrupted by the periodic flushing of the loo by one of ten thousand housemates in his Flatbush flatshare. If you were us, would you have his child? My suspicion is that many more women would be more receptive to the delights of family life if the pick of husbands weren’t limply balding their way through their thirties until their bands “really take off”. The thought often occurs to me when I run into other women picking up their contraceptives from the pharmacy. Who’d do otherwise? After all, if you’re dating a man whose lifestyle is essentially unchanged since their teens, his suggestion that you have a baby is like a 10-year-old telling you they really really really want a puppy. Who’s gonna be doing all the work?

“For Zoomettes, the banquet of potential partners cheffed up by the NEET pandemic is unappetising indeed.”

We are all to blame for tanking birth rates — and we will all suffer the consequences. But the tradition of giving women a kicking as the perpetrators is looking shabbier by the day. The reasoning that women are cold and selfish victors in a post-feminist world has never been borne out, not since Theodore Roosevelt was describing “the woman who deliberately avoids motherhood” as “in effect a criminal against the race”, nor even when JD Vance bemoaned that his country was run by a league of “childless cat ladies who are miserable at their own lives”. 

It’s not that young women today don’t want children — ask them, as Vance probably never has, and you’ll realise they do. It’s that they would be foolish to centre their lives around wanting them when the pool of potential partners is so desperately dank. Any government serious about helping those women who do want to become mothers must give up their “this-is-what-a-feminist-looks-like” act and stop being squeamish about pro-maternal policy. There is nothing anti-feminist about bringing about conditions in which women who want children end up having them; the radical solution is to stop yelling at we twentysomethings and lick the leagues of would-be fathers into shape first. Would Daniella Kruger want Mr Neet McNojob sulking around her house amid a rising pile of nappies? Me neither.


Poppy Sowerby is an UnHerd columnist.

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