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John Smith’s warning for Keir Starmer He led through decency, not opportunism

'The prevailing sentiment was that John Smith would have been prime minister and he would have been a great one' (Richard Baker / In Pictures via Getty Images Images)

'The prevailing sentiment was that John Smith would have been prime minister and he would have been a great one' (Richard Baker / In Pictures via Getty Images Images)


May 9, 2024   7 mins

It was May 1994, and the long period of Conservative rule finally appeared to be coming towards an end. After pulling off one of the most significant electoral shocks of all time in 1992 — confounding the pollsters, commentators and bookmakers — John Major’s government was soon longing for the days of opposition. Britain exited the ERM, and with that the Tories’ economic credentials were shredded. Maastricht and the Euro set MPs against each other, while the hypocrisy of “Back to Basics” was exposed by a series of sex scandals.

Popular culture soon made up its mind about the decaying standards of public life. On television, politicians were increasingly portrayed as devious, scheming and morally reprehensible: from Rik Mayall’s cartoonish but compelling portrayal of Alan B’stard in the New Statesman to Francis Urquhart and his “confederation of connivers, bed-hoppers, drug-takers and manipulators” in House of Cards. By the mid-Nineties, Paula Milne had begun drafting The Politician’s Wife, a dark drama which would see a shameless Tory Minister rape, lie and cheat his way to the top (with the overarching aim of privatising welfare). “I really detest the Conservative Party and anyone attached to it,” admitted Juliet Stevenson, the show’s star.

As faith in Westminster reached critical lows, the Independent’s Andrew Marr observed how “the failure of so many familiar nostrums has left an uncertain people, suspicious of promises and temperamentally ready for betrayal”. But there appeared to be a new hope for salvation: a revived Labour Party, personified by its new leader, John Smith. He was clear about the moral slide in politics. “People expect the government to act in their best interests, and when things go wrong, they expect someone to take responsibility for it,” he argued in one speech. But, corrupted by a long spell in office, conservatism had had its day: “Their vision of humanity consists of individuals as decision-making units concerned exclusively with their own self-interest, making transactions in a marketplace.”

However, Smith’s message of renewal went beyond philosophical temperament and propriety. His mission was rooted in a desire to re-skill Britain, and equip it for the demands of the 21st century. He spoke about being “horrified” by the inequality that had arisen out of the Thatcher years: “The graffiti on the walls and a sense of decline and decay; people in sort of huddled ghettos of the poor and the disadvantaged.” He turned Thatcher’s language of decline onto the Britain she created. To turn it around, power had to leave London. “Our structures and institutions are clearly failing properly to represent the people.” It is a critique assembled by many an Opposition leader since — but it is revealing of their later inadequacies that Smith’s character and his legacy continue to loom over them all.

Smith’s route to the top was long and arduous — he’d first had to watch the devastation of the Thatcher years from within a powerless and self-destructive Labour Opposition. But while some ambitious colleagues broke away from the party, Smith stayed and played the long game. And by 1994, it appeared that his time had come. When the Daily Telegraph commissioned a wide-ranging poll on voters’ attitudes towards Smith’s Labour Party, the results were described by Anthony King as Labour’s “most encouraging news for more than a decade”. Smith had eradicated the party’s “loony Left” image and won the battle for economic competence. The data showed that people trusted him. Almost three-quarters of the electorate thought he had the “air of a family doctor or a bank manager” and looked like a man with “high moral standards”.

A campaigning mood was soon underway. And on the night of 11 May, Smith took to the stage in London to make the case that there was now “a great hunger amongst our people for a return to the politics of conviction and idealism”. But it proved to be his last act. The next morning, he suffered a heart attack and died later in hospital.

The political world mourned: the prevailing sentiment was that John Smith would have been prime minister and he would have been a great one. Giants such as Jim Callaghan lamented how the country could “ill afford to lose men of such excellence from our public life”. Fierce political opponents such as Norman Lamont compared him to Clement Attlee, arguing that he had “an inner steel and integrity which would have enabled him to make the tough choices that come with the job”. Margaret Thatcher agreed that it was a dreadful loss for the nation. “He was a thoroughly decent person,” and “had a good sense of what being British meant”, she admitted.

It would, of course, not have been so amicable had Smith actually lived to fight a general election campaign at the end of the Nineties. A Conservative Campaign Guide was leaked to the media in the days after his death that painted a very different picture. Activists were advised to attack Smith personally when door knocking. “His judgement has been entirely wrong on all the key decisions he has had to make in the last decade.” Another was that his leadership was “ineffectual and visionless” and “evasive”. Even within Labour, despite the poll lead, there had been fears that he had not yet sealed the deal with the electorate. The MPs most agitating for change were the so-called “modernisers”, Tony Blair and Gordon Brown, who were increasingly influenced by how Bill Clinton had won in America. Alastair Campbell, then working for the Today newspaper, described the tension between the “modernisers” and Smith as a struggle between ‘“frantics” and “long gamers”.

Smith, famously, had little time for focus groups and the figures responsible for political marketing in Labour, Peter Mandelson and Philip Gould, were completely frozen out under his leadership. When asked why some critics believed he was dull compared to figures like Clinton, Smith argued that he didn’t give journalists what they wanted: “I don’t think politics is a sub-branch of showbiz.” He said he would refuse to begin “prancing around just being desperately interesting” to generate headlines. Smith’s death and Blair’s creation of New Labour firmly tilted the party in a different direction. The use of focus groups, the appeal to Conservative Britain and the courting of the media ensured that Labour’s victory in 1997 was emphatic. Few doubted that it was the right approach. And a narrative took hold — which has been heavily refuted by Smith’s former Chief of Staff David Ward — that Smith was too cautious and that a “one more heave” approach might have let the Tories in.

It wasn’t until the fifth anniversary of Smith’s death in 1999 that people began to wonder how differently things might have turned out. Channel 4 commissioned an alternative history in which Andrew Marr outlined how taxes might have gone up, Peter Mandelson would have been relegated to agitating from the backbenches, and the expensive “vanity projects” like the Millennium Dome would have been axed. In the real world, Anne McElvoy reported how many MPs told her: “New Labour was never really necessary and that the party has sold its soul for nothing.”

By the time of the Iraq War, Smith’s decency was sorely missed. After resigning from Cabinet, Robin Cook wrote a lengthy piece in The Independent on how Smith’s “honesty and integrity” would have created a different political culture. People would have trusted the government more. Most importantly, Cook concluded that Smith would have cross-examined the evidence on WMD to such an extent that nobody could have credibly made the case for war. His biographer, Andy McSmith, agrees: he would have sided with France and Germany over the United States.

The legacy of Smith, however, remains most suggestive on the issue of Europe. Smith was the first leader in the party’s history to be unequivocally and unashamedly pro-European. In 1971, he voted against the Labour whip in favour of membership. As leader, he ignored tabloid pressure to argue that “Europe is not just a marketplace”, but “a community”. And it was his view that the Eurosceptics, not the EU, had held Britain back. He argued that “wholehearted participation in Europe would undoubtedly bring benefits” to the nation. What that “wholehearted participation” really meant remains one of the great what-ifs” of modern British political history. Inevitably, Smith would have been faced with compromises — and accused of various betrayals — as all Labour leaders in office are. It’s not hard to imagine another alternative history where Smith fails to convince the public of deeper EU integration and helps turbocharge Britain towards the exit. Ed Balls, for example, has argued on his podcast Political Currency that had Britain entered the Euro under Smith, it would have been sunk by the 2008 financial crash anyway.

“Smith still represents the ideal Labour leader for many people within the party”

What is more important is how Smith still represents the ideal Labour leader for many people within the party. He is a rare figure from Labour’s past that is untainted by Left-Right factionalism, with Corbyn advisor Andrew Fisher and Blair advisor John McTernan both citing him as a model to follow. In the wreckage of the 2019 defeat, Manchester Mayor Andy Burnham argued that Labour needed to rebuild with a leader in the “mainstream tradition” like John Smith. Those close to Starmer, such as the Times columnist Phillip Collins, have argued that he is an heir to Smith, on account of them both having the “lawyer’s capacity to absorb a brief and press on the weak link in an opponent’s case”.

The test for Starmer will be whether he can live up to some of Smith’s ideals in office. In opposition, he has borrowed from the Smith playbook to call for greater standards in public life while also heralding the Gordon Brown Commission as “the biggest-ever transfer of control from Westminster back to the British people”. Yet Starmer is not wedded to an ideology in the way that Smith was. From reneging on his leadership pledges to the recruitment of Conservative MP Natalie Elphicke, it is clear that he is more ruthless than Smith was in his pursuit of power. It is hard to imagine Smith, a man who was unwilling to be swayed by opinion polls and focus groups, choosing the short term headlines of defectors over party unity.

While Starmer’s approach may lead him to win big at the polls, as Blair did in 1997, there is already a growing concern on the Left that he will not have a sufficient mandate for the radical change that many now demand. Because in the thirty years since Smith’s death, the desire for Labour to decentralise Westminster, upskill the workforce, move Britain closer to Europe and reform the voting system has only grown stronger. If Starmer doesn’t deliver on them, the danger for Labour is that the mythology around Smith will only go stronger.


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Tony Taylor
Tony Taylor
7 months ago

“May 1994, and the long period of Conservative rule finally appeared to be coming towards an end. After pulling off one of the most significant electoral shocks of all time in 1992.”

You can back it in that incumbent governments who grimly hang on to power via an upset victory will stink for their final term and get walloped at the next election. It begs the question: should incumbent governments who have been in power long enough to aggravate enough voters to turf them out, take their lumps and accept a moderate beating when their time is up, or should they fight tooth and nail to win just one more election and thus risk being obliterated at the next election and guarantee longer in opposition?

Susan Grabston
Susan Grabston
7 months ago

How can a man who has had 4 attempts at defining a woman possibly clean up politics? Starmer’s currently for rent, striving for the middle way whilst offering the thinnest of policy gruel.
In power I believe he will wield his legal nous to finish off the British parliamentary system, building on Blair’s extrordinarily corrosive legacy. At that point it will be less about cleaning up politics than sidelining it.

Lancashire Lad
Lancashire Lad
7 months ago
Reply to  Susan Grabston

It’s a good point, but against Starmer’s “legal nous” there’s his incompetence and lack of backbone. I wouldn’t put money on him achieving anything.

Nanumaga
Nanumaga
7 months ago
Reply to  Lancashire Lad

Starmer is to effective and responsible government roughly what the late Queen Mother was to Limbo Dancing.

j watson
j watson
7 months ago
Reply to  Lancashire Lad

Looking at how he’s changed Labour from his Corbyn inheritance your point about him changing anything seems already a little tired doesn’t it?
Political reputations are really made in Government and not Opposition.

Peter B
Peter B
7 months ago
Reply to  j watson

It’s arguable that political reputations are initially made in opposition and destroyed in government ! Powell’s quote about all political careers ending in failure has never seemed more true than today – Major, Blair, Brown, Cameron, May, Johnson, Truss – none left at the time of their own choosing or without an aura of failure over them. Even Thatcher.
Perhaps there’s some hidden talent lurking behind the current Labour shadow front bench. We’d better hope so. I can’t see any of them being better in government than they appear in opposition. And that’s starting from a pretty low base.
Starmer hasn’t changed Labour. Yesterday’s quiet re-admission of Kate Osamor is yet more evidence of this. Any serious offence is quietly “investigated by the party” and almost without exception, the offender (whose guilt is never in doubt) is quietly readmitted many months later.
Starmer will eventually be caught out by his own self-righteousness and double standards. He’s just getting a free ride right now.

j watson
j watson
7 months ago
Reply to  Peter B

Fact the Left in Labour think it’s changed fairly dramatically creates a dilemma – are you or they correct?
Holding a coalition together, which is what all Parties are, not an easy Gig is it. Sometimes I think we understate how challenging that can be for Leaders both in Govt and Opposition. I think Starmer eventual reputation will be what happens in Govt in the context of a dreadful inheritance.
The Powell point a bit overplayed IMO. Certainly at the time of their rejection it can look/feel like a failure, but history can be kinder later.

Lancashire Lad
Lancashire Lad
7 months ago
Reply to  j watson

You’ve just contradicted yourself there, in pretty short order!
If, as you claim “reputations are made in Government” you can’t at the same time cite his reputation in Opposition as a lodestone for his future performance!

j watson
j watson
7 months ago
Reply to  Lancashire Lad

Not quite LL. Historically few politicians are remembered who never held power. I think his eventual reputation will be determined by that. Thus far he’s shown an ability to change a political party for the better. That’s a good indication of tough, practical operator but if he never gains power and shows what he can really do it won’t count for much.

Dougie Undersub
Dougie Undersub
7 months ago
Reply to  j watson

Only the public-facing veneer of Labour has changed. Starmer is a snake. The side-lining of people like Abbott is performative, as is the squealing from the Left. Osamor has just been re-admitted to the fold and people like Butler, Russell-Moyle, Begum, Huq, Sultana et al never left it. He will tack sharply left once elected, it’s just that it will be his Left, as potential troublemakers have been ousted.
Look how he reacted to Jamie Driscoll’s bid to be NE Mayor and the recent stitch-up of the leadership of Sunderland Council.
Sunderland set to have new council leader as Graeme Miller ousted by national party – Chronicle Live

Peter B
Peter B
7 months ago
Reply to  Susan Grabston

He doesn’t have any legal nous ! Second rate at best.

John Murray
John Murray
7 months ago

The one time I visited Parliament was back in the early 90’s when I was a student and went out of curiosity.
I sat in the gallery and watched John Smith debate the Shadow Budget with David Mellor (then Chief Secretary). At one point, Mellor got up and pointed out that Smith had got a decimal point in the wrong place and had therefore made a terrible balls up of his budget math. Mellor sat down, rather theatrically, and offered Smith a free go at a response. The Tory benches howled while Smith sat like a prune. That night, on the news, there was one soundbite from Mellor, one from Smith, and you would never have known unless you’d been there that Mellor had done Smith up like a kipper.
So, whatever. Smith had feet of clay like any man; he died too early, which is tragic, but his memory is now hagiography. If he’d lived, he’d probably be written up as a big disappointment like most PM’s are.

Jonathan Nash
Jonathan Nash
7 months ago
Reply to  John Murray

Hagiography is about right. For a diferent view remember what Jack Straw said in his memoir about Smith: an alcoholic with no vision. Its probably right though that Labour would have won in 1997 under almost any leader.

Nanumaga
Nanumaga
7 months ago

‘It wasn’t until the fifth anniversary of Smith’s death in 1999 that people began to wonder how differently things might have turned out. Channel 4 commissioned an alternative history in which Andrew Marr outlined how taxes might have gone up, Peter Mandelson would have been relegated to agitating from the backbenches, and the expensive “vanity projects” like the Millennium Dome would have been axed. In the real world, Anne McElvoy reported how many MPs told her: “New Labour was never really necessary and that the party has sold its soul for nothing.”
And this is the substance of an article on Unherd? The ‘decline’ under the Thatcher years? I suppose this depends upon the economic parameters one chooses. Most economists and business people might disagree with this. Having lived through the entertainingly awful 1970s, I have a view on this.
It rather depends upon your idea of how things get paid for, and where the revenue for HMG comes from? Always assuming that even governments have to try and balance the books, even just the annual deficit, it’s usually a good idea to have a plan, if only to reduce the interest payments on the mounting national debt. I suppose that Sir Keir Starmer will not be cutting public spending? He’ll probably be happy to increase the £112.0 billion we spend just in interest payments?
The decline referred to, for example, in secondary education preceded the ‘Thatcher years’ by nearly 20 years, and it’s a shame that she left that to slide.
I paid good money to join this site. Thank God I only paid for a quarter. Didn’t Douglas Murray used to write here? Have I missed something?
Could we get somebody to give us an informed view of Javier Millei’s first months in office in Argentina?
PS The ‘soul of the Labour Party’ was sold some years ago. Bought and paid for by the middle-class public sector staff on guaranteed pensions, who run the country, supported by a very wealthy fan club. The ‘workers’ as in the people earning a living rather than claiming benefits were sold down the river some time ago. They are an embarrassment to The Labour Party. Quite a large number of them voted for Brexit, and they’ll never be forgiven for this.
PPS Oddly enough, and quite unusually, the parallels with the US are starting to appear. The Democrats are losing the ‘Blue Collar’ and ‘workers’ votes in some volume. A similar realignment in British politics may be coming along….

j watson
j watson
7 months ago
Reply to  Nanumaga

Dear oh dear N did you just pay for a subscription so you could read comforting stories?

Peter B
Peter B
7 months ago
Reply to  j watson

He paid for quality. He feels he’s getting dross. In this case – IMHO – I think he’s correct.
And he’s right to complain.
Customers are what keep companies and organisations honest. It’s why public services in this country are so awful – they think they don’t have customers and don’t need to listen to their users. Same with governments these days.
He also makes some valuable comments.
And he never asked for “comforting stories”. Entirely your projection there.

Christopher Barclay
Christopher Barclay
7 months ago
Reply to  Nanumaga

We are also now aware of the full extent of Clinton’s character.

Malcolm Webb
Malcolm Webb
7 months ago

Mythology indeed. Honour John Smith for his fine deeds but don’t indulge in pointless speculation about what might have been.

Peter B
Peter B
7 months ago

“Because in the thirty years since Smith’s death, the desire for Labour to decentralise Westminster, upskill the workforce, move Britain closer to Europe and reform the voting system has only grown stronger.”
Really ?
I’ve seen very little decentralisation over the last 30 years. Yes, some new quangos and regional bureaucracies have been created, but power is more centralised in London (and the Treasury) than ever. And less accountable. We have more government. And its more expensive and less efficient. But not really more localised. Planning being a prime example of creeping centralisation.
Labour did nothing to “upskill the workforce”. They created an army of over-educated, but under-skilled graduates while also failing to train enough skilled doctors, nurses, scientists and engineers – result ! “Investing” in the wrong things – as always. The Tories just continued down the same road.
The author clearly wasn’t awake in June 2016.
The PR/AV referendum showed no great desire for voting reform.
But then this author parrots “the devastation of the Thatcher years” without any awareness of why that was necessary and the gains and opportunities that the necessary surgery and reforms of the early 1980s brought.
The article does raise – indirectly – the question of whether John Smith’s judgement was actually sound: “His judgement has been entirely wrong on all the key decisions he has had to make in the last decade.”
I’m not convinced he would have made the right calls when it really mattered in the early 1980s. Labour consistently opposed all reforms and changes. They’ve never has any serious policies to reform public services. Being a nice guy isn’t enough. Indeed, at such critical times, it’s probably a disadvantage.

Christopher Barclay
Christopher Barclay
7 months ago
Reply to  Peter B

The power of the Treasury was increased by Brown post-1997. Prior to then the Treasury determined departmental spending levels and then let the individual departments determine how they spent the money. Brown as Chancellor used control of the purse strings to try to control departmental spending decisions.

Christopher Barclay
Christopher Barclay
7 months ago

Curiously no mention of John Smith’s role in Labour losing the 1992 election. Until Kinnock lost the election and resigned as Labour leader, Smith was Shadow Chancellor. Before the election, in an unnecessary act of honesty totally atypical of the political class Smith promised the electorate tax rises. The electorate decided that it preferred the Tory lies that a generous welfare state could be financed by low taxes.

Tyler Durden
Tyler Durden
7 months ago

J Smith came across as a social democratic saint before Scotland turned Maoist. Kinnock too presents himself as a traditional Welsh conservatives.
But Sir Keir has no political roots at all and strikes me as quite dangerous in his amorality. Well, he would be dangerous if he wasn’t going to be so easily replaced as Labour leader once that rabble sees power.

Pip G
Pip G
7 months ago

On the morning of May 12th 1994 I was walking near St Paul’s and saw a Standard notice saying John Smith was dead. At the time and now I consider this a great loss.
Tony Blair did not have Smith’s moral values. There is reasonable concern over Keir Starmer’s principles. We can only hope.

Miriam Cotton
Miriam Cotton
7 months ago

Keir Starmer is no John Smith. He’s just Blair 2.0 in all his eloquent, prevaricating superficiality.

Dougie Undersub
Dougie Undersub
7 months ago

Smith seemed like a nice person but he clearly didn’t pass on his moral fibre to his daughter Sarah, whose coverage of the Sturgeon years for the BBC would have been a severe embarassment were the BBC capable of embarassment.
Of course, he was never tested in government, so we’ll never know.

Andrew Fisher
Andrew Fisher
7 months ago

This is a reasonable analysis. But the author betrays weakness, and close minded prejudice when he cites “moving closer to Europe” (which one?!) a self evidently a good thing.

The social democrat paradise mythical Europe, many ardent Remainers probably never existed, but in any case is now dying.

Carmel Shortall
Carmel Shortall
7 months ago

I would not be at all surprised to find that Bliar had John Smith … er, can’t use the ‘m’ word … err … removed?

Mike Michaels
Mike Michaels
7 months ago

Wouldn’t put it past him. See David Kelly.