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ChilblainEdwardOlmos
ChilblainEdwardOlmos
1 month ago

There’s nothing Alpha about this up and coming generation. Generation Beta would be more appropriate…

Caty Gonzales
Caty Gonzales
1 month ago

How about ‘Generation Nadir’?

ChilblainEdwardOlmos
ChilblainEdwardOlmos
1 month ago
Reply to  Caty Gonzales

You’re on to something there!

David Morley
David Morley
1 month ago

Might these children, with every squirt of their Bubble Bounce Back Balancing Toner Mist, be aligning themselves with visions of womanhood which sterilise reality and originality?

I think the author might be overthinking this. Young girls align themselves with the superficiality and shallowness they see all around them, and which is increasingly a part of female culture. What they need are better role models.

Some mums locally arrange princess pamper parties for their six year olds birthday parties for gods sake. Could they not focus more on girls being active, and doing stuff, rather than obsessing over appearance like mum does? But of course mum thinks that’s what life is about so she passes it on.

MJ Reid
MJ Reid
1 month ago
Reply to  David Morley

It is the parents, who are at fault! No parental controls set on phones and tablets. And never say no when out shopping. If the only words these girls hear are “oh, alright!” how do they learn anything. And the biggest downside is not what they do to their skin, but what they do to the rest of us when they get into the workplace because nobody has ever put societal boundaries in place. There is a male equivalent too. Both come with an aggression not seen before in young people… And one that will land them before a judge!

Winston Schwarz
Winston Schwarz
1 month ago

Growing up in British Forces schools and usually the toughest state schools in Britain in the 1970’s/1980’s I can quite honestly say that excessive make up usage was the norm. Outlandish hair colours, which are not permitted today, were omnipresent. This has always been the case. The only difference now is that fewer children are taken in with what corporations are selling them and their parents. There are so many modest and thoughtful girls and boys that would never go near anything resembelling conspicuous consumption.

Robert
Robert
1 month ago

“Bubble Bounce Back Balancing Toner Mist”

That’s a real thing! I looked it up! I thought she made it up!

2 plus 2 equals 4
2 plus 2 equals 4
1 month ago

As a Gen X’er my response to all this stuff is best summed up by an internet meme I was sent recently.
It is a photo taken sometime in the late 1970s of a toddler sitting on his father’s lap being given a sip of lager from a can. The caption reads:
“Generation X. The last great generation before all these other tw*ts came along.”
When I read about the social-media inspired contortions younger generations are twisting themselves into, I realise a childhood featuring such simple delights as a sip of supermarket lager was pretty healthy all in all.

Allison Barrows
Allison Barrows
1 month ago

Weird. Was this published elsewhere before appearing on UnHerd? I read another a week or so ago that was nearly identical, down to the products cited.

Lancashire Lad
Lancashire Lad
1 month ago

 the awkward, gawky grossness of being an adolescent girl 

The writer condemns the fetishisation of how young females respond to TikTok and other social media, but it seems to me she also indulges in a form of fetishisation of just being a young female, as per the above quote but also in other passages.
Whilst not doubting the tribulations that young females must go through as they enter their teens, its also entirely natural and the writer’s generalisations suggest there’s something problematic about it in a way that previous generations wouldn’t have dwelt on quite so readily. It could even be that the negative emphasis placed on entering puberty is one reason for attempting to avoid it, either by the trans route or simply by disengaging through the use of online escapism.
I wonder if this occurs to her, as she puts her otherwise intelligent articles together?

William Shaw
William Shaw
1 month ago

These people need to get a life.
What a waste of time and energy.

Alex Lekas
Alex Lekas
1 month ago

this seems like an odd fixation at a time when womanhood itself is under attack. In a time when adults are pushing the sterilization of kids, worrying about makeup and social media influencers looks out of place.

MJ Reid
MJ Reid
1 month ago
Reply to  Alex Lekas

But it is these social influencers that push young girls into tbe world of “trans”. Recently my niece was horrified to find a girl she has followed for 5 years, now now wants to be known by male pronouns. And has told her followers it is cool to trans as young adults. My niece had pressure put on her at her all girls school to trans as she had taken to wearing her dad’s shirts and jumpers, just the same as her aunts did! We all grew up as stong women not weak men, just as my niece will, but it is out there waiting for all young girls even on makeup sites.

Julian Farrows
Julian Farrows
1 month ago

I read somewhere that with the rise of feminism, we are now entering a phase of sex role reversal where women get to be princesses while men are reduced to being their servants. If this is the case, it would go some way to explaining the rising popularity of the MtF transgender movement.

William Shaw
William Shaw
1 month ago
Reply to  Julian Farrows

What is often overlooked or ignored is that the overwhelming majority of trans-sexuals are female to male… in the years before Tavistock’s Gender Identity Development Service was shut down girls wanting to be boys comprised 76 per cent of cases.

Christopher Michael Barrett
Christopher Michael Barrett
1 month ago
Reply to  William Shaw

The Tavistock has not been shut down. It’s up and running today. The regional clinics that were to replace it have not opened.

Samantha Stevens
Samantha Stevens
1 month ago

I found this article hard to understand. As an aside, this generation of mothers has been pushing their daughters to grow up early for some time. The whole grotesque “mini-me” idea is all I hear about from the young moms with whom I work. They buy their toddlers bikinis, talk about their elementary age kids having boyfriends and girlfriends, etc. It’s all an extension of their own ego.

David Morley
David Morley
1 month ago

Perhaps it’s narcissism. Female narcissists (though not male, for some reason) tend to see their children as extensions of themselves.

Carmel Shortall
Carmel Shortall
1 month ago

Why isn’t there a vomit emoji on Unherd comments?

Judy Johnson
Judy Johnson
1 month ago

Havung fiyr Generation Alpha granddaughters, one possibly Gen A, I found this very interesting!

Cameron Kennedy
Cameron Kennedy
1 month ago

As a father of two girls -one a tween herself- I find this heartbreaking (and not a little creepy).
Why are kids being forced to grow up so quickly?

(I’m relieved that my eldest is nerdy like me! )