For better or worse, the TV quiz show is the perfect cultural expression of our age. Like the knowledge they require of contestants, they are too easily dismissed as trivial, but you only have to scratch the surface to discover desire, risk, and the mechanisms of power. Besides, we’ve surely moved well beyond the snobbish and moralistic dismissal of cultural objects deemed “low” because they’re popular. If you’re someone that cares about quiz shows, they matter because you care. And if you don’t care about them, like any other form of mass culture, they still matter because everyone else does.
A glance at the Radio Times schedules at the time of writing demonstrates the hegemony: a daily array of mostly quiz-based formats, running from lunchtime onwards: Countdown, The Finish Line, Tipping Point, The Chase, Pointless, Richard Osman’s House of Games, Popmaster TV. Of these, only House of Games is celebrity-only. TV quizzes are apparently democratic: civilians get to appear on the screen. We can all access our 15 minutes on a quiz show. They are a spectacularised form of open combat for the age of the knowledge economy. And the apogee of the form is that great British export, Who Wants to be a Millionaire?, 25 years young this month and the quiz-show-format-colossus. Bestriding the globe, it is made in 107 different territories and in more languages besides (there have been nine different language versions for Indian audiences alone).
I must confess an interest: over two episodes broadcast on 31 July and 7 August 2021, I appeared in series 36 of Millionaire, winning £64,000 — 20% above the average, which is £50,200, but that doesn’t account for those who don’t make it into the chair. Much too late for an evening with Chris Tarrant, I was instead interrogated by Jeremy Clarkson, who seems self-referentially informed by this sense of zero-sum competition. Who better to test contestants than a presenter who has nurtured a pugnacious, gloves-off public image, a Seventies denim dream of unleashed masculine libido? In deference to the high-capitalist information economy that governs its mechanism, he’s encased in a suit for this gig. Plus, it helps that he increasingly resembles an Easter Island statue reimagined as a totem to Mammon.
But, for those who have experienced Millionaire, the Clarkson face-off is the last round in a long process. And perhaps one of the most under-sung aspects of the show, and certainly its most ruthlessly competitive, is the fastest-finger-first round, in which contestants compete for the opportunity to play for money by being the fastest to correctly order four options, hitting buttons on a keypad. Of six contestants per episode, only a maximum of three make it into the chair. The most likely outcome is that you go home with your travel expenses in a brown paper envelope. Millionaire is, like most TV quizzes, a game of chance, jeopardy structural to its success.
It represents the perfect distillation of the quiz form that was honed over the 20th century. The whistle-stop history is that it transferred from radio to TV in the early 20th century, with the first quizzes being BBC spelling contests for school children. Unconstrained by such Reithian ideals, the commercial US market rapidly developed new formats geared towards prizes which, with the creation of ITV in 1955, were copied over here. The $64,000 Question, adapted for the British as The 64,000 Question, crossed the Atlantic in the Fifties, awarding a carefully rationed top prize of 64,000 sixpences.
Postwar consumerism, of course, is the economic base to this cultural superstructure. Goods and cash have not only formed prizes, but also the content of the knowledge required. Think of the memorisation conveyor-belt round in The Generation Game or the explicit consumer-good valuation games Sale of the Century and The Price is Right. As this indicates, one key to the success of the quiz format is its ability to hybridise, most obviously by combining the requirement for knowledge with elements of chance, but also with other, more atavistic forms of competition. Take The Krypton Factor, which required contestants to be able to complete assault courses and challenges of co-ordination as well as answering questions. Or Blind Date which, despite its entertainment window-dressing, was a competition for a partner. Should we ignore the evolutionary resonance? I think not.
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SubscribeHow can you possibly compare something as banal as “Who wants to be a Millionaire”, with the Roman Circus?
The Roman Circus was primarily the venue for Chariot Racing, combining all the thrills of Formula One with the added bonus that perhaps a quarter of the charioteers would be killed in “shipwrecks” (crashes) as they were called.
The most famous circus, the Circus Maximus in Rome is estimated to have seated 250,000 ecstatic spectators. Other slightly smaller venues were to be found all over the Empire, one astonishingly in Colchester, Essex!
Give the choice, I know which I would like to attend.
ps: For the uninitiated this may give you something of the flavour:-
https://m.youtube.com/watch?v=k3QM0b3MqqQ
I’ve always thought there’s more than a little wishful thinking encapsulated in the phrase ‘late capitalist’.
Indeed.
It’s been “late capitalism” (Werner Sombart, circa 1901) for longer than it’s been “capitalism” (Louis Blanc, 1850)
The late (as in “deceased”) Socialist Soviet Empire was very fond of the term.
A capitalist is never late, nor is he early. He arrives precisely when he’s been paid to.
Yes, capitalism is infinitely malleable and flexible, so there can never be a ‘late capitalism’.
late liberalism, or late democracy on the other hand …
One of the unnoticed features of British and Anglo-Saxon culture is the constant element of games and competition. It’s everywhere – from keeping up with the Joneses, to how many pints your can drink, gardening, baking, games, betting and then all the quiz shows. Other countries have more ‘keep-your-head-down’ and conformance – don’t be the tall poppy – without so much of the frisson of one-upmanship.
What about ‘Endurance’ the painful Japanese game show brought so memorably to our screens by the late Clive James?
This literally goes all the way back to the origins of Anglo-Saxon culture: Beowulf contains the retelling of a swimming contest between Beowulf and fellow warrior Breca (Beowulf technically lost because he paused in the middle to be a badass and fight a bunch of sea serpents), while the “riddle contest” was a staple of Old English literature; the riddle contest between Bilbo and Gollum in The Hobbit is a very deliberate evocation of this tradition.
Also evidenced by our either originating and/or codifying most of the major sports enjoyed across the world. Notably: football, rugby (both codes), cricket, horse racing, boxing; i’m sure there are others.
I’m dynamite at Trivial Pursuit, but I’ve never felt the call to pursue it professionally; I mean, once you start doing something for pay it sucks all the fun out of it–it just becomes a job.
I really enjoyed “Slumdog Millionaire” featuring the Indian version.
Possibly the author here is referring to ” Kaun Banega Crorepati”, a literal translation of ” Who Wants To be a Millionaire” and hugely popular for its chief anchor being mega- star Amitabh Bachchan.
It had a robotic computer and helpline mix.
The Hollywood ( or Indie)movie you refer to was more of a social commentary based on a bestselling book by a career diplomat.
I thought judith keppel was on eggheads rather than the chase?
Indeed she was, and spent her earnings on a complete physiognomical rebuild that rather reminded me of Rider Haggard’s ‘SHE’.
Some interesting details here, not least about the sentinels for the “friends”. I’ve often wondered if the Millionaire music is heard in the studio during the recording, or is added later. The less said about the opening sequence, which looks like a plague of zombies, the better. I’d like to more about the selection procedure, given that the contestants who make it to our screens might be kindly described as a mixed ability group.