"There can never be any retreat." Anatolii Stepanov/AFP/Getty Images

It was exactly a year ago this week that, contentedly ensconced in a Cape Town hotel, I was woken in the middle of the night by an incessant pinging on my phone. Messages were pouring in from friends in Ukraine telling me that Russia’s invasion had begun. Slumbering next to me, a newspaper columnist of more refined interests was startled, after a pleasant evening, to hear me muttering and swearing about Vladimir Putin.
The insanity of Putin’s march on Kyiv shocked me. I had reported on Ukraine since March 2014, just after the war first began. I was in New Haven and watched on an oversized diner TV as men in green military uniforms without any identifying insignia walked into Crimea and hoisted the Russian flag over the Supreme Council building. Later, I listened incredulously as Putin denied they were his troops and then, yet more incredulously, as the West’s leading politicians appeared to accept this obvious nonsense. In those moments, a new era had started to dawn.
Despots are democracy’s most attentive students. Wary of becoming another Saddam Hussein or Bashar al-Assad, Putin was taking pains to coat his actions in the language of human rights and constitutional politics. More than this, he took care to avoid too much bloodshed. This was the brilliance of his Crimea operation. Everyone from the EU to Nato knew it was the Russians, but because there was no violence it made it hard for them to act, or gave them the excuse they needed not to.
But Putin had no intention of stopping with Crimea. I first arrived in the eastern Ukrainian city of Donetsk in April 2014, after local “separatists”, backed and coordinated by Russia, had seized the municipal building. Thugs in masks and baseball bats were hanging pro-Russia banners over the balcony and skulking in the central square. There were roughly 1,000 of them in this city of one million: strange for a place that I was repeatedly told was so pro-Russian.
From there I moved onto Luhansk. I was inside its municipal building when a different gallery of thugs — this time armed with automatic weapons — announced the establishment of the separatist “People’s Republic of Luhansk”. Later, in the city of Sloviansk, where “protestors” seized the police station, I saw for the first time what I was certain were Russian troops: masked and without insignia. This was, I realised, now a front line. Ukraine no longer simply faced protests in the East; it was at war with Russia.
But it was a funny kind of war. Back then, Putin had no designs on marching to Kyiv and forcing Ukraine to surrender. He swiped Crimea, which many Russians had always resented being passed to Ukraine in 1954, and then sent his troops into eastern Ukraine. But this was more about enabling the Russian media to take control of information spaces and start pouring in unfiltered pro-Kremlin narratives. It was when I first encountered a term that would come to dominate our age: “disinformation”.
Since then, this word has become problematic, not least because it has become so overused that, to echo Orwell, it has degenerated to the level of a swear word. It has also spawned an industry filled with charlatans. But if we correctly understand it as just another word for “propaganda” — often made more potent through digital technologies — then its presence in Ukraine was clear, and its effects devastating.
In Donetsk and Luhansk, people told me with utter sincerity how Kyiv wanted to ban the Russian language in the country — an impossibility even if it did, which it didn’t — and how they were coming to kill all Russian speakers. They showed me articles from Kremlin news outlets and videos from Russian TV. All of them false, some outright staged. Their effects cannot be underestimated. In July 2014, for instance, fraudulent Russian media reports, started by Putin associate Aleksandr Dugin, claimed the Ukrainians had crucified a small child in Sloviansk. It has served as a rallying cry for Russian atrocities ever since.
Ukraine was, in many regards, the laboratory for much of the behaviour we now accept as part of a public sphere: trolls, bots and fake news. “Falsehood flies, and the Truth comes limping after it,” wrote Jonathan Swift: as good a description of the current moment (and Twitter) as any I’ve ever read. Perhaps we eventually became guilty of overegging the threat. From Brexit to Donald Trump, Russian trolls became for many an excuse for everything we didn’t like. Last year’s invasion also taught the world that hybrid war has its limitations — you can’t march to Kyiv on a tweet thread; the war on the ground will always reassert itself. Those, though, who sought to dismiss the role of information entirely were also mistaken.
As information warfare has evolved, 21st-century state leadership — for autocrats and democrats alike — has evolved alongside it. When Putin, clearly chafing in his role of cuddly despot, made the decision to try to conquer Ukraine outright, he made many mistakes, but chief among them was to underestimate Ukraine’s president Volodymyr Zelenskyy. This was probably fair enough; his career before taking office was as a TV comedian. But in that lay his strength. Zelenskyy did two things. First, as so many soldiers on the front told me proudly, he didn’t run. Second, he used his professional experience to devastating effect.
In the months following February 24, Zelenskyy became perhaps the most televised man on Earth. He used humour, pathos and bathos to make Ukraine’s case, and in so doing, he created a new form of wartime leadership. He became master of what I call “digital statesmanship”: his output was short, to-the-point, informal — designed not for oratorical flourish but to go viral. And as a result, he influenced the war on the ground more than any Ukrainian general; his messaging made Ukraine’s case for a steady supply of weapons impossible for Western leaders to ignore. Zelenskyy did something remarkable: he transmuted Ukrainian soft power into hard power. Putin, meanwhile, has become little more than a polished Saddam.
The two men are now fighting it out in an arena largely of their own making. In southern and eastern Ukraine last month, I heard drones buzzing overhead while Soviet-era tanks rumbled by. This is nothing new: modern technology has always rubbed up against older weapons on the battlefield. What is new is our integrated global system which means that, for example, financial sanctions can become more targeted, while the digital revolution means that wars are now fought amid near-total data coverage. You can stream pretty much any video from anywhere now. This hasn’t brought the changes many hoped. Assad’s crimes are there to download, yet he remains in power. But the ability to influence the war on the ground through non-kinetic means has increased exponentially.
But again, within the new, the old remains. I have reported from all three fronts in Ukraine — in the South, East and North East. Conditions are varied, as are the challenges the soldiers face, but one thing is constant: the understanding that this is an existential struggle for nationhood. Putin wants to expunge the very idea of Ukraine from history. He believes it to be a fallacy. The Ukrainians hold because of many reasons, including continuing Western support, but in the end they hold because they have no choice. They are fighting for their existence. Even in the age of a supranational Europe, Ukraine shows that sovereignty and national feeling still drives peoples.
Ukraine has also taught us that Europe is no longer free of history and its perennial attendant war. Nations must be able to defend themselves. The Human Rights Act is no match for a T-90 tank. Peace is not a policy, merely something most of us want; and the only thing that guarantees it is possessing sufficient strength to deter those who want its opposite.
This is something the West seems to be learning. Part of the reason why Putin shifted from hybrid to all-out war last year was that he saw the West scuttle from Afghanistan and concluded we had no stomach left for the fight. He saw Joe Biden as old and weak, and the West as finished. In rolled the Russian tanks, only to be met by a hail of Western Javelins and NLAWs. We proved him wrong — for now. Moscow is still betting that we will falter; that Berlin will cave to the demands of German industry; that the heating bills will get too much.
Whether that happens partly depends on how long discussion over Ukraine remains charged with tropes. On the one hand, there is a rhetorical strain in politics that labels every refusal to bomb or invade “appeasement”. On the other sits its equally pernicious opposite, which labels every desire to act militarily beyond one’s narrow borders and interests as an act of warmongering. When we whacked Qasem Soleimani, and when we first started sending weapons to Kyiv, many said it would start World War Three. Well, it didn’t. In the meantime, we’ve stopped Soleimani murdering. We’ve stopped Putin conquering Ukraine and then, almost certainly, moving onto Moldova and Georgia.
But what is being decided on the battlefields of Ukraine extends far beyond them. A new Europe is emerging — one in which countries like Ukraine have become de facto garrison states against Russian aggression. We probably won’t let Ukraine join Nato, but we will arm it against external threats.
In his annual address to the Russian nation on Tuesday, Putin doubled down. “I want to repeat: it was they [the West] who unleashed the war,” he said. “And we used and continue to use force to stop it.” He also suspended Russian participation in the New Start Treaty, the last remaining nuclear arms control treaty between Russia and America. He has made it clear that, as far as he is concerned, the war will not end anytime soon.
“Sooner or later,” wrote Graham Greene in The Quiet American, “one has to take sides, if one is to remain human.” That is perhaps the final lesson of these nine years. Wars are squalid, messy things. Right and wrong can often be hard to find. But as Dominic Sandbrook eloquently argued this week, that is not the case with Ukraine. In Ukraine, a clear right faces off against an unalloyed wrong. There, they are fighting not only because it is right, but because they have no other choice. The Ukrainians — and by proxy the West — never sought this war, but it came anyway, and against it there can never be any retreat.
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SubscribeMarilyn Monroe died in 1962. It’s a pity she can’t be left to rest in peace. She, and her admirers knew that the image she created of herself was an illusion, and it was, in reality, appreciated as such. The obsession with it by young feminist writers is tiresome, and overused used as a man-bashing technique. They seem to truly believe that men thought Marilyn’s persona was real. When are they going to get the message that Hollywood sirens from 60+ years ago are passe, and leave it alone? Enough is enough.
Much ado about nothing,
Yes men, yes women, yes youth and the not so young — we all can find ourselves seduced, at least occasionally, by gloss & gleam & well upholstered shape. What else is new?
And yes, in that callow time, we do tend to think the cosmetic real. Why not? Having just emerged from the pre-adolescent state of perfect obliviousness in which Sex was simply unrecognized: not only a complete unknown, but an unknown unknown. We didn’t know what we didn’t know…and more, we didn’t care.
Girls were just girls and they did girl things. Meh.
But quickly, come puberty, that changes. We move from Oblivious to Obsessed: shape, look, scent, sound, touch, laugh, and passing glance — it hits us like a Mack Truck and leaves us breathless. Who are they? What do they want? What have they become? Where are they going? Our hearts beat; our teeth grind…a one track mind: why can I think of nothing else?
We begin to measure everything NOT by its intrinsic value, not by its value to me, but rather by the effect or impact we think IT (whatever it may be) might have upon the Other, my Heart’s Desire (which changes as the wind blows).
And who is the Heart’s Desire? Well, she’s not real, that’s for sure. ‘She’ as icon is the commercialized conglomeration of the bevy of constructed beauties which fill our screens: a little bit Sidney, a little bit this week’s Sports Illustrated swimsuit model, a sprinkling of Scarlett, a dash of Kardashian, et al…..and we think, we suspect, we hope that Debbie, who sits next to us in English Lit and smells delicious is probably pretty much the real world example of same.
Until, that is, the shock of the real hits us.
And then we begin to grow-up a bit.
We all do. (Or so we all might hope)
So men don’t fear Sydney. Boys do. The rest of us appreciate the sublime beauty which is Woman: mature in too many ways to count, in whom age and shape, and taste, and texture, and warmth, and smile, and laugh, and scent and vision, and offer, and touch, and a totality of knowing… becomes a promise made of everything.
And let us make no mistake. That is not Sydney Sweeney, 27 yr. old starlet there so described. That is my wife.
I love Syndey Sweeney! The comments are nothing but losers exercising their keyboard courage finger. And I would bet that the majority are women playing catch-up. But, like I said, they are losers and mean nothing in the wide scheme of things. Go Girl!
I love her, and find her beauty and sex appeal to be super. No woman is perfect, but some are more perfecter than others.
The only question I have about Sydney Sweeney is why on Earth she hasn’t been cast as Power Girl in the DC Universe.
She has all the key attributes for the role, and provided they make full use of them – and a PG rating for the Power Girl movie seems appropriate in all the ways – it would be a guaranteed hit, especially amongst the core audience.
What the article fails to mention is that she is a genuinely terrible actress, so bad that thinking men and women run in terror from her movies. If it wasn’t for Unherd needing copy, there would be nothing to write about.
Oh, another article blaming men for women being held to unreasonable standards of beauty.
Meanwhile, what is the male “standard” that women lust after and compare other men to? Chris Hemsworth, who played the Thunder God Thor in the Marvel movies. No sexism there, right, ladies?
Problem might be that instead of comparing your prospective mate to the other 20 or so available in your tribe of hunter gatherers, you now are comparing to an entire universe of people with professional trainers, hair and makeup artists, plastic surgeons, and PhotoShoppers.
What a load of feminist crap!
I’m getting the distinct impression this girl doesn’t like men.
Who hurt you, Poppy?
I don’t know what to say about all this except that I like actual women, specifically my wife, in both that sort of way and the other, and I am a man so…
It’s a rare pop culture journalist that leaves high school completely behind.
Great article again from Poppy, much to think about
Having thought about this article for a while, I’ve come to the conclusion that the author knows absolutely nothing about men. Nada. Zero. Zilch.
There’s no point in reading one of these, they are all the same. Some very rich chick who has made a fortune selling her sex appeal is yet to be wept over. A victim.
So many of these debates about the fraught relationship between men and women in modern times boil down to the terrifying implications of the sexual revolution. Making ‘consent’ the sole basis for sexual ethics ends up turning our interpersonal relationships into evolutionarily-reductive battles of competing and (apparently) irreconcilable gender priorities. But those gender priorities don’t have to be in competition. There are social structures, norms and expectations that can lead them to cooperate instead.
About 60 years ago, a girlfriend and I discovered ‘the natural’.
After a week of strenuous winter wilderness hiking/camping, when our only contact with water was melted snow for drinking, we had a liaison.
The smell was … novel … : next morning the stench in the sleeping bags and the tent was … very novel.
We had a laugh, figured that nature intended this aroma as normal, christened the incident “trek seks” … and married 2 years later.
I recall reading about an Arab ‘potentate’ (is that still a word?) who, whilst travelling the world, would contact his wife a few days before his return and order her not to wash until he’d got back…
Cosplay Napoleon and Josephine reaches Riyadh?
A woman writing about another woman’s appearance; a subject, it would seem, of enduring fascination for all women.
I’m fascinated by how wonderfully well you write, Poppy Sowerby, and quite agree with your take on the Sydney Sweeney (et al) phenomenon. I’m in my 80th year and am fortunate to have had a long and varied love life that included actresses, models, and many other beauties, all of whom, once the makeup was off, were simply vulnerable human beings with all their flaws and imperfections. Just the same as me. And I did not respect them any the less for that. Those who criticise Ms Sweeney and others like her need to learn to keep their private fantasies to themselves and try a little harder for success with the opposite sex in the real world.
Still simping after all those years.
(apologies for being a bit mean – but it was just too hard to resist)
I seriously doubt it’s men who fear her.
According to IMDB she’s a vintage car enthusiast, so that gets a thumbs up.
Who ?
In my experience as a 65yr old woman (I don’t have any male accoutrements) women are women’s worst enemy. Most women are profoundly competitive but won’t admit it! So are snide, gossipy and destructive. They are complicit and have always been complicit in “keeping women in their place”. Many women who have been successful in their career would probably agree that other women often criticise her. Especially if she’s “focussed” on her work and plan for life. I also see many young women spend a fortune on hair/eyelash/eyebrow/nails/botox etc and yet are obese! Definitely skewed priorities. Sadly women have no balls to grow but i don’t feel sorry for them for being sheep.
She is an irrelevancy when one can log out to the Internet and be confronted with the all-consuming sexuality of Miss Lily Phillips.
Hollywood as a whole is an irrelevancy in the face of the combination of instant access streaming content mixed with free adult entertainment platforms.
Ergo, I don’t know why this article was written. Was it to be polite and 5th generation femininist? If the latter exists then it has strayed into much more transgressive territory.
As someone has already said, what a weird angry essay! all western women seem to do now is whine and blame men. Jog on!
Someone needs to point out to Poppy that the vast, vast majority of men do not post sexist comments on X. Most of us like women and do not expect them to be perfect in any way.
Also, the Marilyn Monroe biographers quoted really just don’t seem to like her much. I’m gonna go re-watch some of her old movies. I think she’s great; very funny, but if it’s ‘acting’ you want, you should try “The Misfits”.
What an utterly dull article. I suggest the author, like the phantom young men she’s tracking, needs to get off the internet for a little while and ‘touch grass’.
A quick quiz.
Have women’s beauty standards gone haywire because:
a. Men spend a few minutes looking at porn, or
b. Women spend hours looking at TikTok and Instagram
Another quick quiz. What’s the record number of comments by a subscriber to Unherd in one article?
And… are you going for the record?
LOL – I’m down with a wretched cold and bored watching old episodes of Madmen.
I was wondering if she’d get to Jonathan Swift’s poem. Guys who get angry at a woman for being human after they “peep . . . behind the scene” are indeed nothing new.
Women who spend a fortune deceiving us about their appearance must not be surprised at our smiles when the deception is exposed.
You mean like the 80-90% of women I see at my gym who wear butt implants and/or shapers? It used to be all about pushing the boobs up and out. It’s a curious shift lower down. I have idly thought about wearing a large groin enhancer to the gym to make a not so subtle point.
To read this article you’d think men were these incredible connoisseurs, unsatisfied with anything but the best, turning their noses up at mere attractiveness. Obsessed with female beauty and perfection. “Oh darling I really can’t, your breasts aren’t exactly the perfect size”.
Sorry to disillusion you ladies, but if you’re in reasonable shape, and your bra and knickers match, he’ll be over the moon.
The bra and the panties are supposed to match?!? Why I didn’t know that?
The average man likes a woman who is healthy, fit, reasonably pretty and a nice person. That’s pretty much it. However, if you don’t want an average man, but want one to show off to your female friends as a symbol of status then things are going to be tougher.
Then stop it! It’s neurotic. In addition to messing with your own bodies you seem to be messing with your own heads. And others. And stop blaming it on men. This is female competitiveness gone mad.
I had to read quite a long way into the article to find out who Ms Sweeney was. It seems she is an actress…
What a weird angry essay.
absolutely!
I haven’t followed this closely – but I thought this was her supposed appeal. I’m not sure it is meant as an insult. Is she not supposed to be the quintessential “girl next door” rather than the glamour puss?
Forgive me for being crass this Thursday morning but I when I read things like this I can’t help but feel like the youngsters of today need to start getting off their phones and start getting into each other’s pants again.
And into each others heads. My god, don’t they talk to each other any more?
Not much is the answer!
I am told by some young people that to just go up to a girl in a pub, or club and start talking is regarded as weird .
You must first make some sort of internet contact.
I didn’t believe it either, but it seems it is often so.
No they do not. Next time you’re in a restaurant or other public place, notice how many obvious couples are spending more time looking at their screens than each other.
You’re right. Shame Boomer & Gen X cynicism dissolved the mating rituals & customs that facilitated that happening at scale in mutually satisfying & (often) socially desirable ways, such as child rearing marriage.
Now it’s a feast for Chad, poor fare for most women, and near famine for average men & below.
I remember the days of occasional tipsy hookups, mutually consented to and mutually enjoyed, that could sometimes lead to actual relationships. Post MeToo, these are now potential sex offenses, at least for heterosexuals.
This was also long before the days when we could trade in our genitalia for the (albeit ersatz) versions of the opposite sexes.’ People also did unusual things like have verbal exchanges over the phone, rather than hiding behind screens and keyboards. It was all in all a far less curated existence.
Small wonder Ms Sweeney and other young women feel the need to douse themselves in peroxide and colored talcum. They’re terrified of being real.
I think they are terrified that will land them in the dock
That’s what the author is saying too
I have to confess I am out of touch with Gen Z culture, but in the past this finding fault with female celebs was mainly a female sport. There were magazines full of it. Is this really now male driven?
No, this is just that other popular female sport, blaming men for their own failings.
Another article blaming men for an unacceptable level of beauty for women. Really?!
Please. Please. Make your mind up. Is it female empowerment to look ‘fabulous’ or is it succumbing to male desires?
And when that’s been decided let us all know. Because I for one am thoroughly bored of being beaten over the head with this garbage.
A quick search on Google confirms that Sydney is quite happy to do bikini advertising and promotional work. So, if you monetise your looks don’t be surprised when people delight in you not looking anything less than perfect. It’s not difficult.
And let’s get real for a second. It won’t be just men who notice and say $#%€ things. Yes, women say $€#%¥ things about other women too. There is such thing as envy.
If there’s some sort of law enforcing all this stuff on women, then let’s repeal it now. If not can you just take some accountability for your own behaviour and stop whining.
Nobody is more critical of women than other women.
But, let’s blame the men, as usual.
p.s. until I read this article I’d never heard of Ms Sweeney. I suspect many other haven’t either.
Same here. Haven’t a clue who she is.
It’s business, is all. The business of succeeding in show business, or the business of getting a – ideally – rich partner, or just the business of halting the march of time. Poppy’s an excellent writer, but she sure does complicate things.
Anyone who’s had more than a few days with any woman knows they’re quite capable of sweat, smell, or grime.
I don’t think men are fast forgiven for potbellies, soiled clothes, or fading deodorant, either – and are judged quite harshly on things like our income, or our height. As it turns out, many of us make less than a million a year, and don’t seem to be capable of growing tall as adults.
I frankly think, also, that those extremely expensive and borderline clinical arrays of lotions, potions, paint, and other accoutrements are marketed to women’s insecurities, not to male desire, and aren’t particularly appealing to us, if they’re at all unconvincing.
I don’t like the idea of getting someone else’s makeup on me; thankfully, Mrs Vanbarner is a natural, wholesome beauty, who neither tans nor covers herself in warpaint. She doesn’t need it.
Agreed! An overblown headline for a conspicuously tangled argument.
They all look the same with the light off
I saw those pap images. She is a fine looking woman to me.
Just had a look. Agree.
I have to say my reaction was not one of fear.
However I think this article is yet another Unherd one where the copywriter has produced a clickbait headline which doesn’t reflect the article.