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Don’t make me Prime Minister The average Brit doesn't care about politics

Definitely don't make them PM. (Channel 4)


September 30, 2022   6 mins

The only person to have responded in a remotely sane way to being a contestant on The Apprentice was Rupert Everett. Bullied into taking part in a Comic Relief spin-off of the show, and then faced with the prospect of spending hours, maybe days, with celebrity teammates Piers Morgan and Alastair Campbell, he excused himself to go to the loo, found a fire escape, and, taking the stairs three at a time, fled the building.

It is perhaps an anecdotal measure of cultural decline that Alastair Campbell, along with fellow “political heavyweight” Baroness Warsi, is now playing the role of scowling mentor in Channel 4’s new reality show, Make Me Prime Minister. Twelve “ordinary yet opinionated Brits” compete to see if any of them “has what it takes” to “do the top job better”. They are faced with wildly under-specified tasks — week one: “totally reform primary school education”; week two: solve “the obesity epidemic” — with rather uncertain standards as to what might count as success. Presumably, next week it will be “broker a multi-lateral peace treaty in the Middle East”, or “restructure the UK’s long-term government debt”. If that kind of geopolitical cosplay doesn’t send them hurtling for the fire escape, the candidates should perhaps ask themselves if anything would.

The candidates grandstand, argue, blame and bullshit one another — ungrammatically and at length — in a tour de force of charmless self-assertion. They stumble around boardrooms in a fake Downing Street, draw randomly on whiteboards, and loosely translate the vapid, self-affirming dialect of reality-TV cliché into the terms of the mad fantasy the show insists on: “As Prime Minister, I have to stay true to myself”; “I don’t want to be like the Prime Ministers that we’ve had previously”. Warsi and Campbell — one can only hope in return for a large fee — are made to debase themselves by pretending the exercise has some halfway credible purpose. “I hope what this competition will do is find a new generation of political leaders,” says Warsi flatly, like a hostage to camera. “It would be quite extraordinary”, Campbell agrees, “if one or more of the people who go through this process actually do end up as elected politicians.” True enough.

Why insist on this deranged understanding of the show’s purpose? There is, I take it, something more to it than the usual time-filling promotional bluster.

At the heart of the show is an oddly exceptionalist view of politics as a locus of human thought and action. It is the view that politics, unlike any other intellectually-demanding discipline you care to name, admits no refinement of judgement: that there is no such thing as political wisdom or expertise. This bedrock conviction provides a firm basis for various kinds of populist sentiment. If there are no standards of political judgement, any “ordinary Brit” with enough of a can-do attitude should be able to do it. The apparent existence of subtle, structural or technically-demanding political problems turns out to be an illusion, one no doubt sustained by a political class who gain by it. Actually, the view says, there are no persistent or recalcitrant political problems, no perennial challenges of conflict or co-ordination: politics is nothing but a realm of pseudo-problems. What is needed, as one of the contestants puts it, is to “just apply some common sense to what we were told was a very complex situation”.

The show ministers to a strand of common-sense supremacism that plays a recognisable role in more and less sophisticated styles of political cynicism. Make Me Prime Minister is the kind of show you can imagine appealing to someone who reckons Hugh Grant should definitely be made Prime Minister on the basis of the terribly amusing dance he does in Love Actually, or who tweets terrifying lists of the various celebrities who would appear in their “fantasy cabinets”. It is a position that operates in a purposefully unstable rhetorical ground — at once reflexively sanctimonious and deeply unserious. The show’s embrace of this kind of thought makes for a haywire tone. One moment Campbell and Warsi talk disapprovingly about politics “being in a mess” and the urgent search for “new talent and energy”; the next, parish-council tactical-Zoom-defenestrator Jackie Weaver is introduced as one of the contestants. One minute, we’re told “parliament ought to sit up and take notice” of the fine example the contestants are setting; the next, we have to watch as they stumble around, asserting themselves mindlessly like a round-the-clock tribute act to the Dunning-Kruger Effect.

Of course, to the owners of the reductive theory that politics consists in the straightforward application of common sense, the solutions to all our problems can look frustratingly close to hand. All we have to do, as various candidates suggest in their turn, is to put “any differences aside”, agree to “take a more progressive approach”, and try to be “a lot more forgiving and a lot more open”. “I believe in doing the right thing,” insists one candidate, contentiously; another informs us that in politics all “you need [is] integrity and principles”. “I try not to take an argumentative stance when I debate” reveals one, apparently without irony. “I don’t like to be confrontational”, insists another at a decisive moment of conflict. “It’s one of the things I dislike about politics.” (What exactly there is left of politics, let alone left to like about it, once conflict has been disposed of, is not explained.)

You might think it would be quite tricky for someone who believes that all political disagreement dissolves in the universal acid of common sense to explain the manifest character of the world around them. Cynicism about the political process can be a helpful crutch here, though it can easily modulate into something with a more wide-eyed, conspiracist aspect to it. Because there cannot be any real political problems, the theory might go, anyone — in particular, any politician — pretending that there are must be somehow compromised: a liar, ill-intentioned or in someone else’s pocket.

For common-sense supremacists, being alienated from a sclerotic and corrupted political process can therefore only bolster one’s credentials. The “ordinary Brit”, with her brutal logic of common sense, wouldn’t do the “top job” just as well as the career politician; she would do it a damn sight better! She is, after all, free from all that unhelpful political baggage — you know, all that dreadful cumbersome stuff like understanding, loyalty, experience or commitment.

All the contestants on Make Me Prime Minister seem to credit some version of this account of the pure and indefeasible claim of free-floating common sense. In fact, it is perhaps this that accounts for the strangely unstable set of attitudes they seem to hold with regard to extant political life: a mixture of global contempt, wild self-belief, and shameless ignorance. At the limit — as the show’s candidates express with an unguarded clarity — even a standing interest in politics might be a possession of doubtful value. “I don’t know that I am interested in politics,” Jackie Weaver boasts; a second contestant suggests his “greatest attribute” is his lack of party-political solidarity (“I would just weigh up the policies as I see them”); another boasts of his “outsider status”; “what you need to do is think: I’m sick of these politicians, I can do this better”.

The anti-democratic argument that rule-by-experts would be best for society and the soul is, of course, as old as political philosophy itself. At first sight, the implied political vision of Make Me Prime Minister is a terrifying inversion of its Platonic relation — it shows us a vision of society ruled, not by philosopher kings, but by an untrained council of reality TV contestants who also happen to be apolitical imbeciles. But in a way, the opposed visions have more in common than is first apparent. Both are ways not so much of advancing political life, but of disposing of it altogether. They are both expressions of the belief, or perhaps the consoling aspiration, that politics, with all its constitutive disharmony and antagonism, should cease to exist. Of course, as a solution to the perennial problem of reaching political decisions, the resolution comes, inevitably, one decision too late. And it is one of the fleeting pleasures of watching Make Me Prime Minister to see its contestants’ belief in the obliterating power of common sense and worthy intentions disintegrate as they struggle, argue and disagree in the course of making even the most elementary decisions.  

Surely this show has backfired on its creators? If I didn’t know better, I would say the whole thing was the result of a hasty backroom deal between television executives and the government designed to make members of the current administration look sane, witty, intelligent, urbane, self-effacing and capable by comparison. It is no small irony that the show falls flat in this way, much like the contestants’ attempts to “prove themselves” do: collapsing without generating intelligent reflection or insight, the hollowness of their shared and complacent vision of politics exposed. There are, needless to say, insightful and unsettling criticisms to be made of the political institutions in this country; but the claim that we would all be better off if very simple-minded people were running them is not one of them.


John Maier is an UnHerd columnist and PhD student at the University of Oxford

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polidori redux
polidori redux
2 years ago

I’m not sure that people have no interest in politics. I suspect that they have simply lost all respect for those who practise it. Perhaps if they weren’t constantly in our faces.- A little remoteness can be beneficial.
As for Campbell. He is a prime candidate for a new reality show that I am devising. It will be called “Involuntary Euthanasia”. The main aim will be to end our suffering, rather than his.

Chris Hume
Chris Hume
2 years ago

The utter brass neck on Campbell. To see him pontificating about decency in government is bad enough, but to see his reputation being rehabilitated in this way is frankly nauseating. He should be in prison, to put it mildly.

Richard Abbot
Richard Abbot
2 years ago

There is no amount of money that you could pay me to watch anything that features Alastair Campbell.

Billy Bob
Billy Bob
2 years ago
Reply to  Richard Abbot

I don’t know, a public flogging would be worth a visit

MJ Reid
MJ Reid
2 years ago

The flaw in most arguments that revolve round people having commonsense, is so many people do not have any commonsense. It is not a generic trait in the population of any country.

Billy Bob
Billy Bob
2 years ago
Reply to  MJ Reid

Common sense is very subjective, what it entails is different for every person

Deb Grant
Deb Grant
2 years ago
Reply to  MJ Reid

To develop a level of common sense worth the label “sense” one needs experience of the ups and downs and contradictions of life. That’s why paying too much heed to young people doesn’t solve difficult problems.
When we criticise politicians we should consider that millions of clever people have not yet managed to solve the perennial problems of poverty that affects generations of some families, drug addiction which contributes to it, delinquency, crime and the global effects of severe climate events. This suggests that not especially clever people and/or common sense alone won’t solve them either.

Andrew Raiment
Andrew Raiment
2 years ago

Can’t be any worse than letting anyone with an Oxford PPE degree do the job.

Last edited 2 years ago by Andrew Raiment
Paddy Taylor
Paddy Taylor
2 years ago

I have a nagging feeling that the pitch meeting went something like this:
That Mitchell and Webb Look – Apprentice – YouTube

Martin Smith
Martin Smith
2 years ago

Can’t wait for the ‘organise the invasion of a sovereign nation’ episode.

Allison Barrows
Allison Barrows
2 years ago

William F. Buckley, Jr., said “I’d rather entrust the government of the United States to the first 400 people listed in the Boston telephone directory than to the faculty of Harvard University.” I dare say he’d have added PhD students at Oxford University if he’d been asked about British politics.

Steve Elliott
Steve Elliott
2 years ago

Didn’t the Blair government put out a TV advertising campaign to persuade people to be interested in politics? From what I remember it featured fake interviews where one person would say they weren’t interested in politics and then the conversation would turn to something like the NHS and then they’d say but that’s politics.

Andrew Dalton
Andrew Dalton
2 years ago
Reply to  Steve Elliott

Yes. It went as far as people complaining about the price of a pint, to which the other would shake their head and say “you said you weren’t interested in politics.”

Aaron James
Aaron James
2 years ago

”Make Me A General?”

next season show – one can be Putin, One Zalenski, and the third Biden

1) Putin – corrupt to the core – and ruthless; but the military is corrupt, incompetent, and shirking. He is a trapped wild animal at this point.

2) Zalenski – corrupt to the core, soldiers patriotic, but him, and all the system, are pawns and controlled by character #3

3) Biden – corrupt to the core – has $Trillions to use for nefarious purposes – has the Pentagon to manage #2’s fighting, and no one knows what his motivation is but to distract voters from runaway inflation for Midterms.

Make for great hilarity…..

polidori redux
polidori redux
2 years ago
Reply to  Aaron James

The great flaw in your argument is that Biden is senile.

Sam Wilson
Sam Wilson
2 years ago

Fantastic article.

Roy Mullins
Roy Mullins
2 years ago

As I was reading the article I was losing the will to live. I was astonished at the craziness of it all.

Ian Barton
Ian Barton
2 years ago

I would not welcome my suitability as PM being judged by people who might be considered to be liars or racists.

Last edited 2 years ago by Ian Barton
Jeanie K
Jeanie K
2 years ago
Reply to  Ian Barton

liars and racists, as well as being totally evil.

Steve Murray
Steve Murray
2 years ago

We only need look at the trouble that presenting a “mini” budget without publishing OBR forecasts has just caused for Truss/Kwarteng to realise how the exercise of government is far from being a matter of common sense. Despite the combined experience and intellect (yes, i’m being serious) of the two of them, they heralded a political storm through relative naivety.
Anyone dropped in a senior role from the general public wouldn’t last two minutes in front of media questioning. The programme (which i don’t watch, i’ve got much better things to do) is an embarrassment to Campbell and Warsi and an insult to viewers from the description of it, except those who watch it (like the author of this article, i suppose) for a particular purpose other than taking it seriously.

Last edited 2 years ago by Steve Murray
Roger Inkpen
Roger Inkpen
2 years ago
Reply to  Steve Murray

Surely the argument is that Truss and Kwarteng are too intellectual, so don’t have common sense?

Jeremy Bray
Jeremy Bray
2 years ago

Why would anyone want to watch a program hosted by these two who look positively comically glum in the photo. The fact that Jackie Weaver that tinpot mini- authoritarian dictator was one of the contestants would only be a further disincentive to watch.