A few weeks ago, the New Statesman writer Sarah Manavis steeled herself for a backlash. “It’s always fun to post an article that you know beforehand will get very badly ratioed,” she tweeted after linking to a piece in which she called Apple TV+’s feelgood soccer sitcom Ted Lasso “the most overrated show on TV”. And so it came to pass. Three weeks later, she tweeted: “Despite spending most of my career writing about online radicalisation and disinformation, I’ve never received more abuse than when I criticised T*d L*sso.”
This is far from uncommon, for it’s increasingly common for critics to adopt the brace position before daring to dislike something that many people enjoy. Back in May, the Guardian’s Scott Tobias became Twitter’s baddie of the day for battering Shrek on the occasion of its 20thanniversary: “Shrek is a terrible movie. It’s not funny. It looks awful.” I found the reaction extraordinary. Tobias was called, at best, a cynical, click-hungry contrarian; at worst a twisted, misanthropic snob. “Shrek Fans Diss ‘Joyless Chud’ Guardian Critic Who Called Film ‘Unfunny and Overrated,’” reported The Wrap. His crime, let’s say it again, was hating an old, animated movie about an implausibly Scottish ogre and his donkey friend.
Critics have never been the world’s most beloved people. Almost exactly 100 years ago, the Czech author and sometime critic Karel Čapek wrote about the consequences of a harsh review: “I’m reconciled in advance to the fact that [the author] considers me unfair, cliquey and incompetent. It’s definitely his right. I, too, use this right when an unfair, cliquey and incompetent critic, who gives my book a bad press, hurts me. To cut a long story short, there’s an eternal conflict between artist and critic. ‘Praise me, or I’ll hate you.’”
Nonetheless, there used to be an understanding among readers that any worthwhile critic, whether it be William Hazlitt, Kenneth Tynan or Pauline Kael, would need to hate as well as to love. As the late Clive James (who was skilled on both counts) wrote in a 2013 defence of hatchet jobs: “You can’t eliminate the negative. It accentuates the positive.”
Now critics are often up against readers who resist the very notion of criticism. A few popular lines of attack pop up regularly. There’s faux-objectivity: You said this movie wasn’t funny but I laughed, ergo it is you are factually wrong and unprofessional. Taking offence: How dare you imply that everyone who likes this movie is a tasteless dolt? Assumption of bad faith: You’re only saying this for clicks and notoriety.
Character assassination: You’re a vindictive killjoy who’s no fun at parties. Moral disapproval: Why would you waste your precious time being mean about something when you could be praising something else? Some people mix and match these accusations into strange hybrids like the schoolmarm-turned-troll: Why can’t you be more positive, you dumb piece of shit?
What these responses all have in common is not so much disagreement with the critique but fury that it was written at all. Thumper the rabbit’s famous maxim, “If you can’t say something nice, don’t say nothing at all,” might have been good advice for Bambi but it’s fatal for the appreciation of art. “Criticism is not nice,” writes AO Scott of the New York Times in Better Living Through Criticism. “To criticise is to find fault, to accentuate the negative, to spoil the fun and refuse to spare delicate feelings.”
Join the discussion
Join like minded readers that support our journalism by becoming a paid subscriber
To join the discussion in the comments, become a paid subscriber.
Join like minded readers that support our journalism, read unlimited articles and enjoy other subscriber-only benefits.
SubscribeHaving made a couple of tiny movies myself and been eviscerated and celebrated by critics, your article is a beautiful cleansing of the personal palate and a joy to read, so thank you for that, but I would question your suggestion that critics have no power.
Recently I was asked to speak at a lockdown protest in Dublin. I was a little afraid of the inevitable canceling but I was also shamefully aware of the acquiescent silence from our nation’s artists so I agreed. The speech was embraced by some and rejected by others, both of which are valid. But a film critic from one of the major national newspapers used his Twitter feed – endorsed by his newspaper – to portray the thousands of people at the protest, (many of whom were families with young children), as far right rabble. Then he insisted that all state funding should be pulled from any future projects of the filmmaker who spoke.
This critic has interviewed me in the past. Written articles. Reviewed my work. He has my number in his phone. But he wasn’t at the protest. He met none of the people there. Didn’t watch the speech. Never spoke to me about any aspect of it.
Yet, backed by multi-millionaire bosses of a newspaper, he demanded that my work be defunded. Not my speech. Or my politics. But my work. And among the tiny coterie of critics that keeps this culture in a politically paralysed stranglehold, he was hailed as a hero for doing so.
When a protected critic is celebrated for cancelling any powerless artist on the grounds of disagreeing with a speech then the beauty of constructive criticism becomes just another exercise in destructively ugly power.
“Yet, backed by multi-millionaire bosses of a newspaper, he demanded that my work be defunded.”
Naturally he did – or those MSM multi-millionaire bosses would have defunded him. For the most part the MSM are sheer evil, and are colluding with the Ne-Marxist Left to destroy the middle Class led Democracies. You spoke as a Conservative voice, and so are the enemy of their system.
I think the outrage might have something to do with the fact that people watch in silos now. If Ted Lasso were on terrestrial TV in the past it would be loved by some viewers, liked by many, and disliked by some who watch it anyway as that’s what is on. Any criticism isn’t personal.
To watch Lasso now is to make a decision to watch it, you have to be an apple user (which is itself often tribal), then you have to sign up for the package, and since Apple+ isn’t full with content, Lasso might be the only reason to subscribe. Having made that decision you are literally invested. Criticism becomes personal.
It is probably largely economic.
The incestuous relationship between advertisers and the media and the fact that mainstream media is dying a slow death makes publications hyper sensitive to upsetting the advertisers themselves, their agencies, their lawyers, etc.
If you are a critic and you plan on thrashing the latest offering from Netflix or Sky or Marvel you better check with your Chief Financial Officer before you do that because you might be giving him or her a very big headache.
Great article. It’s hardly surprising, in our hypersensitive, outrage-driven world, that critics of any art form had better moderate their opinions–at least if they want to make a living from criticism.
“Smaller journals can be a little spicier, though: Becca Rothfield’s masterly evisceration of Sally Rooney’s “riskless and conciliatory” novels in The Point last year was a bracing antidote to Rooneymania.”
And I would add the ever-acerbic Sarah Ditum’s review of Rooney’s latest novel here on Unherd last week.
“Alan Pakula’s 1971 thriller Klute”
If I was inclined to hate this article (which I’m not), all would be forgiven for reminding us of Pakula’s masterpiece.
Excellent piece and some genuine belly laughs too, thank you. In my humble opinion, self-preservation is the more powerful force behind mediocrity and playing it safe. It was also quite ‘popular’ under Stalin.
One of the problems for critics is that they have to make a living.
In days gone by, once a critic had secured a berth at a national newspaper or magazine, they could pretty much write what they liked, without too much fear, and could live off their earnings as a critic.
Freed from the need to please, critics could be as honest – or as venomous – as they wished.
Now, if you want to make a living you need to be writing in dozens of different places and you are taking a huge risk if you savage a particular actor, movie, writer, book, restaurant – whatever it is you’re critiqueing – because a bad review, if taken badly, can seriously damage your career.
As a freelancer, it only takes one publicist to take your name off the roster for an interview junket, or to mention your name to an editor as persona non grata, and suddenly one of the handful of publications that take your stuff no longer does – it can seriously damage your income.
Thus savage reviews become mixed, ambivalent reviews become great, and good reviews become gushing.
I rarely bother reading film critics these days. Their judgements are not particularly interesting and certainly not to be relied on. The worst film I’ve seen in the last couple of years (and I’ve seen Cats) was The Souvenir. Yet the critics unanimously adored it. Many amateur reviewers on IMDb and elsewhere are more informative and perceptive.
There still seem to be plenty of forthright book critics, however.
My mum let me watch Klute when I was 12 (there’s a long story about that for another time), and I found it puzzling, but when I later watched it as an adult I found it boring. I loved The Parallax View both as a teenager and an adult. I watched All the President’s Men when I was 13 and loved it, but when I saw it as a grown up I thought it was pretty good but I realised Redford is a terrible actor.
I’m sure this article will ring true with anyone who’s ever reviewed anything in the public media. A lot of the outrage expended by third parties on behalf of poorly-reviewed authors can be seen as a kind of reverse logrolling, with the outraged wishing to be seen rising to the defence either of their friends or of well thought-of people in their own field in the hope of the favour being returned. Even in the tiny and recondite world of poetry, where I did most of my own reviewing work a few years back, a negative appraisal of the work of X would invariably attract furious responses from Y or Z. There are poets and editors I considered friends who simply stopped talking to me, far less offering commissions, after someone else they knew had been criticised, however vaguely or constructively. And I was far from being a Roger Ebert or Clive James, even in that closed, obscure world!
I struggle to believe that any rational person would take a blind bit of notice of anything most critics write/spout.
Ted Lasso is a fine fairytale fantasy. Uncomplicated in plot and theme. All about redemption through kindness.
Personally I love it, especially for the occasional pure football jokes – for example Ian Wright appearing as a pundit with the words: “I hate to say it but Tottenham are a top top team”. That episode released on the day Spurs went top of the table and Arsenal slumped to the bottom. And the “top top” angle, as football fans will know, relates to a snide remark by Alex Ferguson that Stephen Gerrard “isn’t a top top player”.
If Sarah Manavis didn’t like it, so be it. I’m puzzled that anyone would bother to berate her – as her review seemed to bear little relation to the show that the rest of us enjoy.
Good and timely article.
I am not sure which “sin” is worst: to have a critical opinion or to have an opinion at all – beyond the banal and subjective like/dislike dichotomy.
Probably the biggest “sin” is to have an opinion which you hold to be more than a matter of “free choice”. You, the critic, may like what you like, but don’t try to make ME feel less free to choose at will what to like.
UnHerd has an amazingly strict banned keyword filtering set, considering you’re supposed to be such an ‘antiWoke’ medium. I’m reposting this without the apparently offending word, because ‘approval’ is just another name for one of Dante’s infernal levels of limbo.
You forgot to mention Barry Norman, master of the subtly damning movie review for a couple of decades from when Film 74 burst onto our small screens.
Of course it is so much easier to post a reply to any article these days, and so the unimaginative, reflexive, ad hominem reaction looms large in every comments section. But the thing is, there aren’t that many daring movies and it is harder to find out what’s on since the demise of the local print media, which always had potted summaries of films that were on at the local screens so you could know what to go out and see.
There is however a much broader range of media, including many many online genres, and so discerning audiences are getting fragmented. Followers of niche music videos on YouTube were just treated to a killer takedown of the “Unison MIDI Chord Pack” by Tantacrul. Go watch it, it’s very entertaining.
Stephen,
I spent 4 very enjoyable years as a Producer/Director of Barry Norman’s Film Night – when he left the Beeb and joined Sky.
He was indeed the master of the subtly-damning review – but even a critic as redoubtable and long-established as Barry would sometimes have to pull his punches, due to the realities of the business. If we managed to secure a studio interview with a director or star of a film that he might otherwise have savaged, he would take a much gentler tone in his criticism or we’d not get the interview next time.
If we couldn’t get them into our studio then I would often do the junket interviews and sometimes would have a very friendly and positive interview with someone whose film Barry would then go on to maul in his review. It would always seem a little unfair to intercut those intvw soundbites with Barry’s criticism, as the interviewee would thus be denied a right-to-reply to the critcism. Nothing one could do about it as my interviews often predated his review by a week or so.
I once fell foul of a publicist for writing a one-line critique (for the Top 10 rundown so, although spoken by BN, not really part of his review) and she ensured I missed out on a few choice intvws as a result. It wasn’t even that bad a line – I wrote of a not very funny Jim Carey vehicle called “Me, Myself & Irene” the following: “Jim Carey plays good cop and bad cop in a film that’s not much cop”. Yet even a throwaway comment like that had a negative impact on what we were “given” as a show.
I was working for a broadcaster, so they kind of needed us to promote their films, but a freelancer has no such cover – as i referred to in my earlier comment down the page.
I think even Carey himself would get a belly laugh from, “Jim Carey plays good cop and bad cop in a film that’s not much cop.”
To me it’s about fairness. I’ve written reviews for the disability press and on one occasion when I found a comedy show a tad ho-hum it seemed only fair to acknowledge that my fellow audience members appeared to enjoy it far more than me – even while acknowledging that like me and like the performer on stage they were visually impaired so maybe somewhat partisan. As for Greil Marcus’s Dylan review, he could only get away with that rudeness because of his stature and the fact that his review would exist alongside other reviews or articles by him on Dylan.
My favourite demolition job is still Terry Eagleton’s magnificent takedown of The God Delusion in the London Review of Books.
Yes, absolutely wonderful. He completely demolishes Dawkins.
‘Imagine someone holding forth on biology whose only knowledge of the subject is the Book of British Birds, and you have a rough idea of what it feels like to read Richard Dawkins on theology.’
‘He seems to imagine God, if not exactly with a white beard, then at least as some kind of chap, however supersized. He asks how this chap can speak to billions of people simultaneously, which is rather like wondering why, if Tony Blair is an octopus, he has only two arms.’
‘On the horrors that science and technology have wreaked on humanity, he is predictably silent. Yet the Apocalypse is far more likely to be the product of them than the work of religion. Swap you the Inquisition for chemical warfare.’
New owner takes over team hoping to wreck it or sell it – now, where have I heard that before? Oh, that’s right – Major League (which is great) and Any Given Sunday (which is slop, and right in the massively overrated wheelhouse) and Slap Shot (which is an all-time top 10 sports movie) and there are probably more. Did The Manageress have the same lead-in plot? I forget. Was Warren Clarke trying to sell the club?
I hope at least some of the criticism Sarah Manavis received for not falling in line with the deification of Ted Lasso had to do with the quality of her contrarian undergrad-writing-her-first-movie-review vibe. I’m in agreement with the author’s concerns about the dying art of the hatchet job. But my goodness, Sarah Manavis should be an emblem of the dying art of readable prose. She’s a right awful composer of sentences.
*deleted, re-edited, re-posted*
I know of a book review here in Australia a few years ago where an author sought the advice of another author about how best to approach the topic in question. When the book was written and published the advice-giving author gave a book a dismal review. They haven’t spoken since.
My sense has always been that the review tells one more about the reviewer than the work reviewed.
Only a handful of reviewers shed light upon the work itself, and this by virtue of their heightened understanding, even profound insight, which in turn heightens one’s own enjoyment or edification by revealing what isn’t commonly seen or intuited.
Shriek is brilliant. I’ve watched it with grandchildren, nieces, nephews and their little friends. All have been spell bound even ifs it the fourth or fifth time of watching. It takes a Guardian critic to miss the essential point of the film, Kids Love It! As my children used to tell me Get a Life.
You need to watch The Critical Drinker on youtube, he rips it out of films he doesn’t like.
The digitising of thought and creativity is a double edged sword. It’s democratic but also a kaleidoscope in fragments.
This article is 22 paragraphs long! And the paragraphs are three times the length of those used by your better writers like Franklin, West and Chivers.
UnHerd: please remember that we pay for this service. This sort of thing is better suited to the Guardian or the other free sheets. Tight, well-argued and sub-edited stuff in the future please.
Inclined to agree. Some interesting points but then it drags on way too long
It is a joy to read 1000 well-chosen words. Nowadays, it also serves as a lead into the comments section – the best bit of any article. (If I ran UnHerd I would oblige my writers to engage BTL -as some already do). To engage a reader over 5000 words is impossible for all but the very best writers.
Btw I was being a bit tongue-in-cheek criticising this writer so vehemently because he says how much he values negative criticism in the article.
Disagree. The article sets out the main ideas – at which point, I start planning the brilliant comment I could add…. but as so often happens on Unherd, the piece develops both the argument and the counter positions. My point, trivial or superficial as it undoubtedly was, then goes unwritten. Unlike yours 🙂
Keep it up, Unherd.
Touché!
You are a gentleman and a scholar.