J.B. Priestley, visionary of England The Bradford-born writer's work catches the tenor of its time, and often speaks directly to ours

The play survives not for its message but its myth, of the ghostly avenger who makes conscience squirm and brings demons to the light.

Despite his robust presence in education, film and stage, the writer who could imbue bread-and-butter realism with this aura of strangeness and grandeur lacks the high-status devotees who surround the other literary weather-makers of summer 1945. Orwell commands near-universal reverence; Waugh the wary respect even of ideological foes (such as the late Christopher Hitchens). Priestley, the self-proclaimed “classless sort of man” who sought to unite the string quartet, the variety act and the football crowd into a single democratic culture, has suffered the fate of the “middlebrow” conciliator (he preferred “broadbrow”) in a polarised age.

A proud all-purpose hack, he wrote voluminously (for over half a century, from the early 1920s to the late 1970s), earned much, and enjoyed his fame. Virginia Woolf, with whom he predictably sparred, sniped at him as a “tradesman of letters”. The lad from the Bradford wool office gloried in such snubs. As well he might: a decade later, his morale-boosting wartime radio talks could reach audiences of 15 million.

The West Riding artisan had become a media-age superstar. A foursquare memorial statue in his native city — greatcoat billowing out, pipe clutched in hand — looks out over the Venetian-Florentine splendour of Bradford’s 1870s town hall, with the sleeker modern lines of the National Media Museum looming behind. Its model lived through the 20th century with those two worlds close at hand, and in his head: Victorian industry, civic democracy and culture on one side, technology-driven mass communication on the other. Therein lies much of his strength.

As a witness, if not a visionary, he trounces both Orwell and Waugh. To no or little avail, fair-minded critics repeatedly point out that his 1934 book English Journey boasts a scope, zest and sheer curiosity far above its many offshoots, such as Orwell’s The Road to Wigan Pier. From Southampton to South Shields, Blackpool to Swindon, Newcastle to Norwich, his tour broke fresh ground in its close-up attention to the middling “new England” of suburbia, leisure and mass consumption as well as to the “luxury country” of heritage cities or quaint villages, and the “wilderness of dirty brick” in slump-stricken industrial wastelands.

Even his much-patronised novels, such as the genial concert-party picaresque of The Good Companions, that gave the Great War veteran turned Fleet Street all-rounder his first bestseller in 1929, glitter with striking nuggets of social observation. They not only catch the tenor of their times but, often, speak directly to ours. The barrel-scraping paper that briefly lionises the protagonist of Wonder Hero (1933) has dumped hard news to become “a circus in print, a vaudeville show, a Fun City, a daily comic”.

Late in his career, The Image Men (1968) features an “Institute of Social Imagistics” where nerdish whizz-kids plot (a quarter-century before the internet) to shape and shift opinion. It was Priestley himself who, in 1954, had coined the term “Admass” to invoke the dark, manipulative and tranquillising, side of the consumer culture he first saw spreading in post-Depression England.

In the Britain of 2020, it can feel as if the Institute of Social Imagistics — in both its political and commercial guises — runs the show. Its adepts crunch data to devise stereotypes then offered up to customers, or voters, as a portrait of their souls rather than a cynical, mercenary cartoon. In contrast, Priestley’s radical populism (for want of a less tainted word) imagines a people not as rival flocks, but congenially made up of knobbly, ornery mavericks and “characters” – Kant’s crooked timber of humanity. (He grew up in no insular town, but steeped in Bradford’s German, and German Jewish, culture.) He’s careful, too, to note that the tripartite division of English Journey applies within regions as much as between them, and views his three nations — picture-postcard, semi-detached and old smokestack — as “most fascinatingly intermingled” everywhere.

What he fears about the motorised, movie-going, home-improving middling folk is that they will be “swept into one dusty arterial road of cheap mass production and standardised living”. Not snobbery, but a dread of uniformity imposed by corporate trend-makers and behaviour-fixers, leads him to lament the decline of provincial diversity, the tightening grip of London, the flattening of local oddities.

In pre-Luftwaffe Bristol, which he loves (“both old and alive… not one of your museum pieces”) even though it once flourished on the “evil proceeds” of the slave trade, he reports that a media combine has bought up and closed down the city’s papers. So citizens funded a new title, because “gossip and chatter from Fleet Street” is no substitute for local information and debate. Time and again, what pleased, or alarmed, Priestley in 1933 should do the same for visitors now.

Most of today’s state-of-the-nation bloviators marshal their imaginary tribes like toy soldiers. They neither observe nor research, but swing the clickbait rattle for their team. Priestley, however, rolls up his sleeves — English Journey, for instance, is full of factory-floor accounts, from the Daimler plant in Coventry, Imperial Typewriters in Leicester, or an excavator works in Lincoln where engineers (those “happy children of the machine age”) design a monster that can replace 800 labourers.

Typhoons of change in trade and technology, which he saw leave the ruined North-East a “fantastic wilderness” of squalor and misery, would later blow through the streamlined Art Deco factories of this “new England” too. And Priestley’s quest for a pluralistic, inclusive “English spirit” that fosters solidarity without conformity raises more questions than it can resolve. His questions, though, still matter, still await answers — and he poses them with evergreen skill. Those job-devouring technocrats, he notes, are “miles ahead of us” already. “Either they must stop inventing, or, what is more sensible, the rest of us must begin thinking very hard.” As we must again.

---

Boyd Tonkin is a journalist, editor, and literary and music critic, and author recently of The 100 Best Novels in Translation.

BoydTonkin