Outside the world of the internet, there are millions of people who have never heard of Patreon and won’t know what you are talking about if you mention the ‘Patreon Purge’. Within the world of the internet, it’s a different matter. The significance of Patreon and its influence is recognised and bitterly fought over. Though most of the old media will allow such a story to float by, the internet is right on this one.
Patreon, for those who haven’t heard of it, is an online membership platform where people can seek crowdfunding from fans. There are ‘creators’ who use the platform to get people to support them, and there are ‘supporters’ who donate to those whose work they favour. To an extent, Patreon, and companies like it, have filled the space that the internet destroyed as it popularised the idea that you can get almost anything you like for free.
So companies like YouTube, for example, allow people to infringe copyright by ripping videos from actual ‘creators’ (musicians, writers, public speakers and others). Nearly all the benefit goes to the platform; a tiny amount (through advertising) in very specific and approved cases potentially goes to the person who has posted it, and zero goes to the person who has actually created the content. This is the way that the internet has been for many years now, and it has come to be accepted as though it was part of nature, rather than the greatest intellectual property heist in history.
Enter Patreon, which has become popular because it fulfils the function of providing salaries to people the internet has already taken salaries away from. Journalists, who would once have been paid for their work when they delivered it, can instead be supported through the site. Bands and other acts who have lost the money they would have made in record or CD sales to free online streaming services can similarly make up some of that shortfall on Patreon.
It also secures funding for figures who might have had trouble breaking through in the old media landscape. It is in the nature of such things that anybody who has a large (or potentially large) following, but has been unable to find a place in the mainstream, is likely to be edgy – unlikely to crop up in the broadsheets or be invited on terrestrial television discussion shows.
But it is precisely these ‘edgy’ figures who have given Patreon such a headache. Take the Canadian blogger and activist Lauren Southern. Her provocative stunts (she has since branched out into documentary making) and statements all coming from a vantage point that might be described as ‘alt-light’, were never going to sit comfortably with the deciders in Silicon Valley.
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