It was the first year of the 21st century and excitement was building. For months, there’d been speculation about ‘project Ginger’ – a hi-tech breakthrough product with big-name backing. Some people got rather carried away, with rumours flying that ‘Ginger’ was a truly futuristic form of transport.
In the end, what was unveiled was not Marty McFly on a levitating skateboard, but the not-so-soaraway Segway – a two-wheeled electric scooter.
To be fair, the technology was quite impressive – especially the self-balancing mechanism. However, as a commercial product, it was deemed too expensive, too cumbersome and too nerdy to revolutionise personal transport. Look around you in any town or city and you can see that the critics were right – the Segway did not change our way of life.
However, unlike the infamous Sinclair C5 (another ill-fated personal transport ‘solution’), the product didn’t die. It found niches here and there, and the company found new owners.
An article in The Economist brings the story into the present day:
“It took Segway a decade to hit its initial 13-month target to sell 100,000 units of its original two-wheeler. In 2018, just three years into production, Segway-Ninebot will sell 1m scooters, up from sales of 600,000 last year. Ninebot’s factory in Changzhou builds over 5,000 scooters a day. The firm’s backers, which include Xiaomi, valued it at $1.5bn in its latest funding round.”
The technology has evolved and product lines now include unicycles, ‘e-skates’ and ‘hoverboards’ (which don’t actually hover, but are much less bulky versions of the original Segway concept – i.e. a wheeled, self-balancing platform that you stand and ride around on).
While it remains to be seen whether the streets will ever fill with people using these devices, there is one of the company’s product lines that I think could prove highly consequential:
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