In 1989, Frank Tortoriello needed to move his deli. Tortoriello had a thriving business and deep ties to his community in Great Barrington, Massachussets, but he also had a serious problem: he wasn’t much of a bookkeeper and couldn’t qualify for a loan to fund the move. So instead of going to a bank, he went the Schumacher Center for a New Economics (then the E.F. Schumacher Society), and they helped him to issue his own currency.
Locals could buy $10 worth of “Deli Dollars” for $8 in US currency, with the currency redeemable at a future date. In essence, they gave Tortoriello a tiny personal loan and collected a bit of interest. The program was a success, easily raising the $5,000 Tortoriello needed. Even the banker who turned down Tortoriello’s formal loan request bought some Deli Dollars: he couldn’t justify an institutional investment in the deli as a business, but he couldn’t pass up a personal investment in Frank.
Tortoriello’s successful experiment was the first of several conducted in the area, known as the Berkshires, through the 1990s. They in turn inspired a local paper currency known as Berkshares, founded in 2006 with the intent of supporting local businesses – shoppers get an effective 5% discount when they use Berkshares at local businesses that accept them. Today, according to Schumacher Center co-founder Susan Witt, between $125,000 and $175,000 worth of Berkshares are in circulation at any given time.
The launch of Berkshares added momentum to a global movement for local currencies, which now exist from Bristol in England to Spain’s northern Basque region. The main goal of Berkshares is to support local businesses, but advocates say local currencies have many potential benefits, above all increasing community resilience and self-determination. Money, after all, is a kind of communication technology: the most important signal of what actors in a modern economy want. But the structure and administration of a currency can skew those signals, and national currencies can be seriously out of sync with what a particular community needs or values. Local currencies can take back a portion of that power, and use it to encourage environmental responsibility and community spirit, or just mobilise untapped resources.
If you’ve paid even marginal attention to cryptocurrency in recent years, your antenna might be twitching. Frank Tortoriello’s Deli Dollars and local currencies like Berkshares were precursors of ICOs, or initial coin offerings: private, digital currencies issued to help fund the development of tech businesses using distributed blockchain database technology.
ICOs first made headlines in 2017, and over the last 18 months have raised more than $15 billion dollars. That’s a far cry from $5,000 to move a deli – and not surprisingly, the ICO boom has attracted more than its share of bad actors, with many of the issuances proving to be outright scams.
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