Last year’s UK general election was a tale of two women. One, Prime Minister Theresa May, badly misread the voters and led her party into an unnecessary and mismanaged debacle. The other, Scottish Tory leader Ruth Davidson, understood her opportunities perfectly – and led the Conservatives to their best showing in Scotland since 1983. One year on, Davidson still gets it, while May still doesn’t.
The trouble with Theresa is that she failed – and fails still – to understand what voters want or care deeply about. She could have campaigned as a change agent, someone who would – through Brexit and all those reforms to capitalism put forward in her first conference speech as leader – make Britain work for all. But instead, she fixated on Brexit, making the election a de facto second bite at the referendum apple.
May’s tin ear cost her the majority. In 17 of the 33 seats the Tories lost in the election, Remain had won. In another eight, Leave won by only a narrow margin, with less than 55% of the vote. But her inability to grasp that Brexit was a call for change, not simply an opinion on the European Union, meant she failed to gain enough support in hard-pressed working-class regions to make up for these losses.1
Conservatives picked up only six seats from Labour in England and Wales. Leave won each of these seats handily with between 59% and 71% of the vote. The Tories fell short in ten other seats that also heavily backed Leave, and failed to make sufficient gains in other Leave super-majority seats to even come close.
Contrast this with Ruth Davidson. She, too, had to adapt to the passions that a referendum had wrought – albeit a referendum of a different stripe. But she correctly saw that the Tories could strip votes away from the pro-independence Scottish Nationalist Party by painting her party as a responsible, eminently Scottish, pro-Union party. Her success meant that the election results in Scotland did not reflect the Brexit vote, but instead turned almost completely on the 2014 independence referendum.
The independence referendum failed, and in 11 of the 12 seats Davidson’s Scottish Tories gained from the SNP, 55% or more of the electorate voted against independence. The SNP lost a further six seats to Labour or the Liberal Democrats in similar areas, and only narrowly beat the Tories in five other seats that voted heavily against independence.
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