A few weeks ago, I suggested that, far from speeding up, the evolution of the digital world is slowing down. In particular I argued that much less has happened over the last ten years of the internet than in the decade before that.
I’m glad to say that someone else has noticed – John Harris of the Guardian is also less than impressed:
“Back in 1999, Google hit 1bn searches a year. Wifi began to make an impact about two years later. Thanks to the pioneers of Facebook and Twitter, the age of mass social media dawned between 2004 and 2006 – and non-stop posting, messaging and following was soon enabled by the iPhone, launched in 2007. These things have changed the world… But the revolution they represented is old now, and nothing comparable has come along for more than a decade.”
Harris goes on to excoriate the hype surrounding the tech giants’ increasingly insignificant product launches :
“Every now and again, at some huge auditorium, a senior staff member… will take the stage dressed in box-fresh casualwear, and inform the gathered multitudes of some hitherto unimagined leap forward, supposedly destined to transform millions of lives. (There will be whoops and gasps in response, and a splurge of media coverage – before, in the wider world, a palpable feeling of anticlimax sets in.)”
Tech optimists will be able to quote all sorts of figures about advances in processing power, bandwidth and other metrics for the size, speed and reach of the digital world. They’ll also be able to point to online products and services that just weren’t available ten years ago.
However, it’s not the growing capacity of the technology that Harris is calling into question, but whether it’s been used to do anything that’s both new and useful. There’s a key distinction to be made here between new products that change society because of what they enable us to achieve and those that change society merely because they’ve got better at grabbing our attention.
Imagine you could wave a wand and magic-away the last ten years of technological progress – specifically, progress in digital.
Join the discussion
Join like minded readers that support our journalism by becoming a paid subscriber
To join the discussion in the comments, become a paid subscriber.
Join like minded readers that support our journalism, read unlimited articles and enjoy other subscriber-only benefits.
Subscribe