Much of the media has been recently diverted by a certain malign foreign presence in Britain – the rich Russians of Londongrad, who have come under the spotlight because of the alleged poisonings in Salisbury. But there has been another presence, one which confirmed the widespread impression that this country is a glorified souk. For last week our global image was being sullied in the interests of presenting an entirely cosmetic view of Saudi Arabia.
Drivers along the M4 and M40 into central London were probably perplexed by large hoardings showing the smiling face of 32-year-old Saudi Crown Prince Mohammed bin Salman.”‘He is bringing change to Saudi Arabia” one proclaimed, while another wit thought up “United Kingdoms”. Some London black cabs were similarly adorned with glad tidings from Riyadh to the people of London, who may confuse the Kingdom with nightly images of emaciated children in Yemen’s rudimentary (bombed) hospitals.
These were merely the finishing touches to a propaganda campaign – the word ‘spin’ is too harmless – which the Saudis and their PR machine have been waging in Britain and the US (where MbS has just landed) since late autumn 2017. It has borne spectacular fruit.
I was told last November that the robed duo of the Saudi foreign minister and the Kingdom’s ambassador had visited at least two national newspapers, touting an exclusive interview with ‘MbS’. Their pages were already routinely filled with comment and analysis that swallows the Saudi-Emirati-Israeli view of the Middle East. In the event, before MbS touched down in London, the Telegraph’s Con Coughlin, a long-time admirer of the Saudi monarchy, scooped everyone with a note-taking session in the Crown Prince’s suburban palace at Irqah.
Since no man or woman in the British street gives a damn about Saudi Arabia, save to condemn its war crimes in Yemen, this visit was nothing but a love-in by the Kingdom’s elites. What’s not to like, after all, in a monarchy based on deference and nepotism, and where horses and hawks are all that pass for cultural interest.
Aspects of a full-blown state visit, like a coach ride down the Mall, were left off the agenda last week; but it felt like one in all but name: lunch with the Queen, dinner with Princes Charles and William, a new strategic partnership announced in No 10, briefings from the heads of the security services, a meeting with the Defence Secretary, and a night at Windsor Castle. One can only imagine what informal gatherings were been arranged in London or now Washington by paid influence peddlers and lobbyists. Think-tanks are especially useful in lending Saudi policy the appearance of ‘academic’ respectability, to anyone naïve enough to imagine they are like universities, were Gulf money not also generously strewn across the transatlantic Academy too.
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