On Battery Street in downtown San Francisco – a street distinguished both by its many gourmet restaurants and its homeless population – there’s an unremarkable building with dark-tinted windows called the Battery Club.1 In spite of its innocuous appearance, this club might just be ground zero of our digitally gilded age. It’s a place that captures the astonishing inequalities, incongruities and hypocrisies of life in Silicon Valley.
In the fashion of today’s digital economy, the scene outside is one of constant movement. Every minute, young people – mostly unkempt white men dressed in jeans and t-shirts but wielding the latest thousand dollar iPhones – emerge from Uber or Lyft cars.
These casually dressed young men – the alumni of Google, Facebook, Apple and other multi-billion dollar Big Tech companies – contrast dramatically with the homeless littering Battery Street’s doorways. The Battery Club members are mostly multi-millionaires and even billionaires, the masters of our new digital universe; the street people of San Francisco, in contrast, are so destitute that they don’t even own the defining accessory of our networked age – those expensive smartphones.
Where Breugel meets Gibson
Welcome to Silicon Valley, a place in which beggars and billionaires co-exist in a jarringly surreal tableaux. Part Breugel the Younger2 and part William Gibson,3 it’s a mash-up of medieval village life and 21st century apocalyptical science fiction. “The future is already here,” Gibson famously wrote in 2003. “It’s just not evenly distributed.”
And there are few places in Silicon Valley – the narrow peninsula of land squeezed between the Northern Californian metropolises of San Jose and San Francisco – that capture the future’s uneven distribution of resources than the Battery Club. Founded by Michael and Xochi Birch, a couple of Anglo-American internet entrepreneurs who sold their social media network for $850 million to AOL in 2005, their club is an exclusive, members-only establishment.
“We are fans of the village pub where everyone knows everyone,” Michael Birch explains of his seemingly modest communitarian thinking. “A private club can be the city’s replacement for a village pub, where you do, over time, get to know everyone and have a sense of emotional belonging.”
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