Every time I visit the United States of America I do something I never do in my own country and rush to the television remote controls. Whereas an evening flicking between the channels in Britain is an evening plunged first into depression and then into nihilism, the sheer range, volume and pizzazz of American media mesmerises me. Whole hours are lost staring into that beautiful void.
For instance, there is the grim fascination of watching Rachel Maddow on MSNBC deliver her nightly political monologues. Or, rather, sermons, since these pronouncements seem utterly uninterested in shifting the opinion of anybody not already wholly in lockstep with her political worldview. And until recently we were able to watch the great nightly spectacle of Fox’s Bill O’Reilly, a man whose eponymous show became a pure marketing opportunity for the rest of his media empire. How anyone brought up on British advertising standards in broadcasting marvelled at the sight of O’Reilly using his show to promote first one of his books, and then – after the break – another (the first through rebutting a critic, the second through an interview with the star of the forthcoming movie of his previous book).
In recent years, the much-talked about bifurcation of American media (and the question of whether the media caused the divide or the divide caused the media naturally remains unsolved because it’s unsolvable) has reached new depths. First in the creation of parallel versions of the nation’s history, so that Republicans now have a regularly updated library of books explaining why all the ills of the world were approved of or caused by supporters of the Democratic Party, while Democrats now have the advantage of piles of tomes explaining why, coincidentally, it is the Republicans who have been guilty of precisely the same. Again, whether this has created the nation’s present politics or the politics caused this is a question that is unsolvable.
But that all this has reached some kind of crisis is hard to deny. On my last visit to the US last month I flicked between two stations. On one the host was explaining the imminent prosecution of Hillary Clinton. One single press of the remote control and I was in another universe – this one in which the host was explaining to the viewers the timeline for the imminent impeachment and prosecution of Donald Trump.
Of course, American readers will object that all this is only possible to enjoy because it’s not a disease from which my own country suffers. Whatever other problems we have in Britain’s media – and we have plenty – these at least are not among the national ailments, and so it is possible to look on them with the almost lascivious sympathy of a concerned friend.
But it is only when you consider the extremities of the problem now corroding the American media that the British media looks remotely bearable and even admirable. A standard gripe in the UK remains the presence of the BBC – a media organisation which can send you to prison if you do not pay the necessary tax for the organisation’s output. The knowledge that we pay for the BBC seems to make it hard for some people not to view its journalists as their employees and all differences with strongly-held opinions of their own as a form of insubordination. Again there is much to be said against the corporation. The BBC’s website has helped to destroy local news organisations. Its political impartiality is doubted by both sides, with many conservatives accusing it of a leftist bias and an increasing number of Corbynistas appearing to believe that the corporation is merely a mouthpiece of Conservative Campaign Headquarters. All of which creates one temptation in particular to those employed at the BBC – which is to say ‘Well since we get all of these negative accusations from each side we must be doing something right.’
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