Why buy a new car? A good reason might be that you need a roomier car for a bigger family; a less good reason might be that you need a flashier one for a bigger ego.
But unlike some other products, you don’t get a new car because it does something fundamentally different from your old one. Sure, they’ve become more reliable; their fuel efficiency has improved; and they’re safer, too. But all these improvements are iterative or additive. You don’t get a new car because the latest models can fly, or run on water. Cars do what they’ve always done, only slightly better.
As a result, older cars aren’t rendered obsolete by the existence of newer cars – unlike, say, televisions when we made the leap from black-and-white to colour or from analogue to digital.
However, as Vlad Savov points out in the Verge, things are about to change. In the near future, otherwise roadworthy vehicles will be at risk of technological obsolescence – due to the spread of automation.
As a bit of background to his argument, you need to know that there are six progressively more complete levels of automation – from Level 0 (no automation; you’re on your own) to Level 5 (full automation; human driver not required). Savov explains that in scheduling the release of new models over the coming decade, car manufacturers fully expect to achieve higher levels of automation every few years:
“Only one problem with that: people don’t buy cars anywhere near as often as the oncoming cascade of upgrades will arrive, and if each of those requires us to buy a new car, there’ll be a great deal of discontent.”
For instance, how will you feel when your shiny new Level 3 car (partial automation; autopilot and auto parking, but driver must be ready to assume control) is left in the dust by your neighbour’s Level 4 pride-and-joy (high automation; occasional driver intervention required, but the car will cope if it doesn’t get it):
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