Leave.EU’s Aaron Banks has conceded that yesterday’s viral advertising campaign “went too far”. The ad showed a picture of Chancellor Angela Merkel with the catchy jingle “We didn’t win two World Wars to be pushed around by a Kraut”.
It represented the very worst, most moronic side of current British public debate. It was obviously aimed to be offensive, what Scott Alexander referred to as “the toxoplasma of rage”, a deliberately obnoxious style of political advertising mastered by animal rights group PETA.
Maybe where Leave.EU went wrong was to offend their sympathisers, even their hardline supporters. Merkel, as the emblem not just of the EU but of free migration, may be disliked by Eurosceptics, but Germans certainly aren’t. Survey after survey shows that British people feel very warmly towards “the Saxons overseas”, as our ancestors called them.
An overwhelming majority of Britons see Germany as an ally, on a par with France, even though we have far closer military relations with France, and have done for 150 years.
Britons have very positive attitudes towards the Germans as a people, even if – inevitably – the words we associate with the country do owe something to Commando comics (though that is probably changing).
Germans are also the third most popular migrant group in Britain, after two nationalities barely even considered foreign.
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