March 6, 2025 - 12:45pm

Donald Trump’s popularity among Reform UK voters has plummeted since the US President’s Ukraine interventions, according to new polling.

Figures from YouGov show that over half of Reform supporters (53%) view Trump unfavourably, an increase of 25 percentage points. As a result, his net favourability rating with the voter group has gone from +38 to -8 in just over two weeks. Meanwhile, 80% of all Britons view him negatively, up seven points.

A strong supporter of Trump, Reform leader Nigel Farage has also experienced a dip in favourability ratings. Only a quarter of Britons (26%) now have a positive view of him, down from 30% in mid-February, against two-thirds of the public (65%) who view him negatively.

This comes after Trump and Volodymyr Zelensky’s angry exchange in the Oval Office last week, after which the US cut military aid and intelligence to Kyiv. The Ukrainian President described the incident as “regrettable” and reiterated in a letter to his American counterpart that “nobody wants peace more than Ukrainians.”

Afterwards, Farage criticised Zelensky, saying that he had played the White House meeting “very badly” and was guilty of “showing no respect” for Trump. The Reform leader tempered his friendliness towards the new administration by saying that Vice President JD Vance was “wrong, wrong, wrong” to hint that the UK was a “random country that hasn’t fought a war in 30 or 40 years”.

In contrast, Prime Minister Keir Starmer has seen an uptick in his popularity after swiftly inviting Zelensky to Downing Street in the wake of the White House confrontation. Starmer assured the Ukrainian President that he has “full backing across the United Kingdom”. The proportion of Britons with a favourable view of the PM has increased from 26% in mid-February to 31%, while the proportion with an unfavourable view has fallen from 66% to 59%, leaving his favourability at its highest level in six months.

Farage has made no secret of both his support for Trump and his view that Nato expansion partly provoked Russia’s invasion of Ukraine. Yet public support in Britain for Ukraine has remained significant. At the start of the war in February 2022, 68% of Britons supported UK assistance for Ukraine. In a recent Ipsos poll, this had only fallen to 53%.

Farage’s political opponents have condemned him as a result. Shadow Foreign Secretary Priti Patel this week compared him to former Labour leader Jeremy Corbyn for “equivocating” about Russia’s war of aggression. The Reform UK leader also came under fire for arguing that alleged Nazi salutes made by Elon Musk and Steve Bannon earlier this year were not fascist in nature as they were “out to the side”.

Reform MP Richard Tice, however, rejected the idea that the party is divided over Ukraine, with some MPs being more pro-Trump than others. “As Nigel has said, the only peace that works is an enduring, lasting peace with robust security guarantees,” he said last weekend.

“I think I am the only senior political figure that has donated a five-figure sum, bought a 4×4 pickup, filled it with medical supplies, driven it to Ukraine, given it to frontline soldiers,” he added. “I am not taking any nonsense from anybody. We are completely robust.”


Max Mitchell is UnHerd’s Assistant Editor, Newsroom.

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