May 22, 2024 - 7:00am

Earlier this month, Reform UK’s performance in the local elections told us two things. One, they are capable of causing the Conservatives a lot of pain at the general election: where they stood candidates, the Tories suffered heavier defeats even on similar vote shares to other parts of the country.

Second, they are struggling to turn their sometimes-impressive poll share into a sustainable movement. They stood in only 12% of council seats that were up for grabs, and picked up a measly two councillors. For comparison the Greens, with a fraction of the air time, fought 62% and gained 74.

Contrast this with Ukip on the cusp of its own breakthrough: in the local elections of May 2015, it picked up 176 councillors and took control of a council. In the general election, held on the same day, they only held one seat but came second in another hundred; had the EU referendum not taken place, Ukip was well-positioned to become a serious parliamentary force by 2020.

This lack of anything resembling a real movement might not hurt Reform in a general election as much as one might expect; if their performance is down to the national air war, they might feasibly do better when the other parties are spread across hundreds of seats.

But that depends on that national vote share holding up. Yet the latest polling has Richard Tice’s party down four points, below both the Liberal Democrats and the Greens.

We can’t know for certain why this is, at least not yet. Perhaps some of the stories around the efficacy of the Rwanda scheme (at least in terms of deterrence) have taken some of the sting out of immigration for the voters who care most about it.

On the other hand, perhaps it is simply Reform losing media attention now the excitement of the local elections is out of the way. If so, that suggests a serious strategic problem for Tice and co.

In the short term, it would mean that these numbers aren’t the end of the world. At some point over the summer the press is going to start to shift properly into pre-election mode, and Reform UK’s performance is going to be a story. They will start getting more airtime, and thus more opportunities to punch the Conservatives’ sorest bruises.

After the election though, it’s a different story. In opposition, the Tories will have much more flexibility on policy than in government; a savvy leader will have a relatively free hand to shift position to close down Reform’s best attack lines.

That, combined with the fact that a Labour government would (eventually) become the locus of more voter anger over the course of the parliament, means the Conservatives may be well-positioned to reconsolidate their position on the Right.

Worse, from Tice’s perspective, is that in those circumstances even the Tories will be fighting for coverage; opposition is a brutal business. Unless the election result is sufficiently catastrophic to make their extinction a live possibility, media attention is likely to drift back to the official Opposition. It will have MPs, the weekly circus of PMQs, and few outlets will be regularly seeking out two Right-wing criticisms of whatever Labour is doing that week.

Ukip had a long history, an actual membership, a solid foothold in local government, a seriously strong general election result (for a new party), and a simple clarion call for voters — and it still disappeared beneath the waves.

Reform UK has none of those things. It has had precious little time to build them, and not spent that time especially well. A year from now, it may find that its moment came and went.


Henry Hill is Deputy Editor of ConservativeHome.

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